#hiring Director-Marketing, Wellness Products, Dallas, United States, fulltime #opentowork #jobs #jobseekers #careers #Dallasjobs #Texasjobs #SalesMarketing
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Director-Marketing, Wellness Products Work Mode: Hybrid Location: Hybrid - Kohler, WI and/or Dallas, TX. Opportunity At Kohler Company, we have a long-standing history of delighting our customers through the products and services that we offer. With an evolved focus on wellness and the products that evoke wellness, we are seeking a highly skilled marketing director to get at the heart of what consumers want in the space and provide a vision and direction aimed at fulfilling those needs and engaging with our customers in the most meaningful way possible. This leader will contribute to developing the vision and direction for the Wellness Products category across all key pillars of marketing and communications including but not limited to brand management, creative content development, competitive analysis, PR, events, traditional and digital advertising, catalogs and direct mail, email, social media, paid media, SEO/SEM, affiliate partnerships, community, influencer programs and strategic marketing partnerships. The Director will lead the journey of ecommerce as well as 3rd party e-commerce partnerships. The successful candidate for this role will possess an entrepreneurial mindset and an inspiring leader capable of building strong teams and proficient at dual brand management. The candidate requires strong communication and negotiation skills required to successfully partner across enterprise functions as well as business unit functions to deliver the intended outcome. This leader must be data driven, fact based, and goal oriented with clear identification of success metrics required to deliver on the ambition of the Wellness Products business. More about the Wellness Products business: The newly created Wellness Products business has been charged with becoming the premier Mind & Body Wellness provider for at home and professional spa sanctuaries. The objective of this business is to not only grow an already wellness-centric product portfolio, but also create a clearly differentiated go to market strategy with a tailored angle to captivate the target audience with unforgettable showroom and digital destinations. Applicants must be passionate about wellness and having expertise in the ever-growing market is a plus! Given the start up nature of this business, applicants must possess a bias for action, an ability to continually assess with openness to pivoting as the market dynamic changes and must be team-oriented with a willingness to dive in and support with whatever is needed. Prior start up experience is preferred. Specific Responsibilities Marketing Market and Customer Insights Develop and maintain an expert understanding of the needs of existing and target customers withi