John A. Marzano’s Post

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Marketing & Content Strategist | Healthcare Branding & Storytelling Enthusiast | Fixing 'Marketing Malpractice.'

The 'payvider' becoming a healthcare delivery niche player. It appears all outpatient...infusion, pharma, home health, urgent care, etc. Seeing more signs of consumers being directed by payers. No real, big box hospital purchases. Are beds being isolated and commoditized? #hospitals #healthcare #business #payers

7 providers being acquired by payers

7 providers being acquired by payers

beckerspayer.com

Jim Samuel

I am a writer and editor who works in healthcare, health tech, science, and business-to-business (B2B). I've worked on websites, email, print, video, audio, white papers, and other long- and short-form content.

5mo

Is it "consumer-directed care" or "payer-directed care?" It looks to me as if payers are making more of the decisions every week.

J. Michael Connors MD

Continual improvement seeker with old school belief that better healthcare outcomes come from strengthening trusted relationships.

5mo

If you can improve things, just hide under the veil of bigger is better.

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Maria Kammetler, MHA

Marketing, Communications and Brand Activation Strategist

5mo

Good point, John, about the selection of outpatient, profitable services. Those are all the things that make the balance sheet work for not-for-profit hospitals to keep their beds open!

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Rachel Beachy

HealthTech Growth, Strategy & Innovation Leader

5mo

FYI Adam Basala Craig Gerhardt

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