Joanne Newborn’s Post

We actually groaned, ourselves, when I read was the opening sentence of a recent article by Wine Searcher. "The warehouses of US distributors are groaning under the weight of their backed-up inventories." Reading on it became an article of the "blame game." - Too many imports in the market - Neo-Prohibitionist movement - Smaller wholesalers going out of business - Chains focusing on private label - Retailers stocking fewer wines - World Health Organization stating that no alcohol is healthy - Gen Z's lack of interest While this list is factual and true. It also begins to have a stink of "the dog ate my homework." Is everyone slinging blame at each other? Because....there will be suppliers, distributors and agencies who emerge because they are resilient, action oriented and innovatively thinking about what's coming next, while everyone else is hollering loudly... Would you like your teams to be in the resilient group? At our upcoming invitation-only Executive Forum, Newborn Evolution will be sharing three strategies to help your teams, partners and customers to remain resilient, confident and able to navigate through this uncertain and unstable landscape. Join us on Friday, July 26th, at 11:00am ET for a robust virtual discussion on this topic. Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol -Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key take-aways If you would like to request an invitation for yourself or someone at your organization who may be interested please email us at Concierge@NewbornLeadershipEvolution.com and say “July 26th Executive Forum” and we will send you details. You can also find out more in the link in the first comment below. #Wine #Spirits #Beer #AlcoholBeverageIndustry #winetrends #spiritstrends #keyaccounts #strategy #businessplan #data #leadership #resilience

Recent data released by WSWA's SipSource reveals that wine and spirits depletions—actual sales from wholesalers to over 450,000 retailers nationwide—declined -6.0% in the 12 months through August 2024. Wine saw a more significant drop of -8.0%, while spirits fell by -3.9%, signaling potential challenges for the remainder of 2024 and into 2025. Michael Bilello, WSWA Executive Vice President and Director of SipSource, says “At a time when other predictions of recovery and economic anomalies have proven incorrect, SipSource offers unparalleled analysis and modeling capabilities. It remains an essential tool for staying ahead in this unpredictable market." How are your teams using data to stay ahead of the curve in this market? Do they know the power behind this tool?   At our upcoming invitation-only Executive Forum we are sharing some ways to do this.  We recently sponsored WSWA’s Women’s Leadership Council Conference and we will be sharing some key insights, data, and 2025 predictions from the conference, and specifically  from VIP and Sip Source that will help you and your teams to see how to use this information to take action in Q4 2024 and set up your Q1 2025 for success. Join us on Friday, October 25, 12:00 noon ET for a conversation around “Data-Driven Success: Empowering Wine & Spirits Suppliers & Distributors to Dominate Q4 2024 & Lead Q1 2025." Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only  -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol -Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key take-aways If you would like to request an invitation for yourself or someone at your organization who may be interested please email us at Concierge@NewbornLeadershipEvolution.com and say “October Executive Forum” and we will send you details. Or you can find out more in the link in the comments. #Wine #Spirits #Beer #AlcoholBeverageIndustry #winetrends #spiritstrends #keyaccounts #strategy #businessplan #data #leadership #data #analytics #q12025 #q42024

"Recently, we hosted our Executive Forum, ""3 ACTIONS EVERY WINE & SPIRITS LEADER CAN TAKE IN THE NEXT 60 DAYS TO QUICKLY BOOST DISTRIBUTOR SHARE OF MIND"" where we had a robust discussion about the state of the alcohol beverage business, which then was in complete decline. We also talked about what was in our control. We will be sharing a few of the breakthrough revelations with you over the next few weeks... BREAKTHROUGH REVELATION #4: DEFINE OR RE-DEFINE YOUR NICHE Come with clear concise plan and know your branding, target consumer, and niche. Customers don’t know they need your brand until they know why. A compelling why. Every brand has this, and distributor partners need to be able to talk about it with three main points that quickly roll off their tongue. If you can supply this for your key reps, it becomes much easier for them to sell your brands. Knowing your brand's stand out differentiators has never been as important as it is today with an unstable industry...so, at our next invitation-only Executive Forum for leaders in the Beer, Wine & Spirits Industry, Newborn Evolution will be sharing three strategies to help your teams, partners and customers to remain resilient, confident and able to navigate through this uncertain and unstable landscape. Join us on Friday, July 26th, at 11:00am ET for a robust virtual discussion on this topic. Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol -Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key take-aways If you would like to request an invitation for yourself or someone at your organization who may be interested please email us at Concierge@NewbornLeadershipEvolution.com and say “July 26th Executive Forum” and we will send you details. You can also find out more in the link in the first comment below. #Wine #Spirits #Beer #AlcoholBeverageIndustry #winetrends #spiritstrends #keyaccounts #strategy #businessplan #marketing #branding #brand #niche

Recent data released by WSWA's SipSource reveals that wine and spirits depletions—actual sales from wholesalers to over 450,000 retailers nationwide—declined -6.0% in the 12 months through August 2024. Wine saw a more significant drop of -8.0%, while spirits fell by -3.9%, signaling potential challenges for the remainder of 2024 and into 2025. Michael Bilello, WSWA Executive Vice President and Director of SipSource, says “At a time when other predictions of recovery and economic anomalies have proven incorrect, SipSource offers unparalleled analysis and modeling capabilities. It remains an essential tool for staying ahead in this unpredictable market." How are your teams using data to stay ahead of the curve in this market? Do they know the power behind this tool? At our upcoming invitation-only Executive Forum we are sharing some ways to do this.  I recently had the honor and pleasure to sponsor WSWA’s Women’s Leadership Council Conference and I will be sharing some key insights, data, and 2025 predictions from the conference, and from VIP and Sip Source that will help you and your teams to see how to use this information to take action in Q4 2024 and set up your Q1 2025 for success. Join us on Friday, October 25, 12:00 noon ET for a conversation around “Data-Driven Success: Empowering Wine & Spirits Suppliers & Distributors to Dominate Q4 2024 & Lead Q1 2025." Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only  -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol -Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key take-aways If you would like to request an invitation for yourself or someone at your organization who may be interested please email us at Concierge@NewbornLeadershipEvolution.com and say “October Executive Forum” and we will send you details.  Or you can find out more in the link in the comments. #Wine #Spirits #Beer #AlcoholBeverageIndustry #winetrends #spiritstrends #keyaccounts #strategy #businessplan #data #leadership #data #analytics #q12025 #q42024

Our CEO, Joanne Newborn just returned from Portugal, taking a tour of the Douro Valley and visiting a few incredible wineries. The messaging was the same, as I’ve heard from other countries, “We have too much wine, because people aren’t buying and drinking as much.” In fact, although 2024 was an incredible year for the grapes, many vineyards were deciding not to harvest all of them, and just let them die on the vine.  It is heartbreaking for someone who spent decades in the Wine & Spirits business. Why is this important? While the story is sad, it isn’t going to help to sell more. Yet data will help tell stories that are “win” for on & off premise accounts, and knowing HOW to use the data and WHAT to do with it, is what makes data so powerful. At our upcoming invitation-only Executive Forum we are sharing some ways to do this. We recently sponsored WSWA’s Women’s Leadership Council Conference and we will be sharing some key insights, data, and 2025 predictions from the conference, and specifically  from VIP and Sip Source that will help you and your teams to see how to use this information to take action in Q4 2024 and set up your Q1 2025 for success. Join us on Friday, October 25, 12:00 noon ET for a conversation around “Data-Driven Success: Empowering Wine & Spirits Suppliers & Distributors to Dominate Q4 2024 & Lead Q1 2025." Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only  -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol -Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key take-aways If you would like to request an invitation for yourself or someone at your organization who may be interested please email us at Concierge@NewbornLeadershipEvolution.com and say “October Executive Forum” and we will send you details. Or you can find out more in the link in the comments. #Wine #Spirits #Beer #AlcoholBeverageIndustry #winetrends #spiritstrends #keyaccounts #strategy #businessplan #data #leadership #data #analytics #q12025 #q42024

Recently, we hosted our Executive Forum, "3 ACTIONS EVERY WINE & SPIRITS LEADER CAN TAKE IN THE NEXT 60 DAYS TO QUICKLY BOOST DISTRIBUTOR SHARE OF MIND" where we had a robust discussion about the state of the alcohol beverage business, which then was in complete decline. We also talked about what was in our control. This is the final week that we will be sharing the breakthrough revelations. BREAKTHROUGH REVELATION #5: USE AN ANALYTICAL APPROACH When meeting with distributors and key accounts, keep it to the data and facts that support your brands. Keep emotions, conflict, frustrations out of the conversations and give compelling reasons based on data. When you know your brand’s data and numbers you build credibility - you are the experts. And you provide the tools and success stories in your niche so partners can more easily attain goals. Close the gaps. Look at inventory vs. sales. 90-day gaps by SKU. Communicate this to the right people (key markets and reps) so it gets accomplished. Empower your partners. Educate retailers, as they can also benefit from the data. Build brands with fact-based, data-driven information to solve for the volatile market challenges. And volatile the market remains...so, at our next invitation-only Executive Forum for leaders in the Beer, Wine & Spirits Industry, Newborn Evolution will be sharing three strategies to help your teams, partners and customers to remain resilient, confident and able to navigate through this uncertain and unstable landscape. Join us on Friday, July 26th, at 11:00am ET for a robust virtual discussion on this topic. Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol -Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key take-aways If you would like to request an invitation for yourself or someone at your organization who may be interested please email us at Concierge@NewbornLeadershipEvolution.com and say “July 26th Executive Forum” and we will send you details. You can also find out more in the link in the first comment below. #Wine #Spirits #Beer #AlcoholBeverageIndustry #winetrends #spiritstrends #keyaccounts #strategy #businessplan #data #analytics

Recently, we hosted our Executive Forum, "3 ACTIONS EVERY WINE & SPIRITS LEADER CAN TAKE IN THE NEXT 60 DAYS TO QUICKLY BOOST DISTRIBUTOR SHARE OF MIND" where we had a robust discussion about the state of the alcohol beverage business, which then was in complete decline. We also talked about what was in our control. This is the final week that we will be sharing the breakthrough revelations. BREAKTHROUGH REVELATION #5: USE AN ANALYTICAL APPROACH When meeting with distributors and key accounts, keep it to the data and facts that support your brands. Keep emotions, conflict, frustrations out of the conversations and give compelling reasons based on data. When you know your brand’s data and numbers you build credibility - you are the experts. And you provide the tools and success stories in your niche so partners can more easily attain goals. Close the gaps. Look at inventory vs. sales. 90-day gaps by SKU. Communicate this to the right people (key markets and reps) so it gets accomplished. Empower your partners. Educate retailers, as they can also benefit from the data. Build brands with fact-based, data-driven information to solve for the volatile market challenges. And volatile the market remains...so, at our next invitation-only Executive Forum for leaders in the Beer, Wine & Spirits Industry, Newborn Evolution will be sharing three strategies to help your teams, partners and customers to remain resilient, confident and able to navigate through this uncertain and unstable landscape. Join us on Friday, July 26th, at 11:00am ET for a robust virtual discussion on this topic. Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol -Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key take-aways If you would like to request an invitation for yourself or someone at your organization who may be interested please email us at Concierge@NewbornLeadershipEvolution.com and say “July 26th Executive Forum” and we will send you details. You can also find out more in the link in the first comment below. #Wine #Spirits #Beer #AlcoholBeverageIndustry #winetrends #spiritstrends #keyaccounts #strategy #businessplan #data #analytics

In April 2024 we hosted our Executive Forum, "3 ACTIONS EVERY WINE & SPIRITS LEADER CAN TAKE IN THE NEXT 60 DAYS TO QUICKLY BOOST DISTRIBUTOR SHARE OF MIND" where we had a robust discussion about the state of the alcohol beverage business, which then was in complete decline. We also talked about what was in our control. We will be sharing a few of the breakthrough revelations with you over the next few weeks... BREAKTHROUGH REVELATION #1: IDENTIFY KEY MARKETS AND REPS Don’t spread your portfolio, budget, time and energy too thin (the US is the equivalent of 50 different countries with different state legalities). Especially during tough times. Do the data research on your brands and find the few key markets that your distributors can focus on. Get to know those market reps that can move the needle. All the way down to the feet on the street level. This is your team. Build trust and credibility with them. If everyone is in New York, then find your other key markets, try to carve out your territories or specific areas of big cities. Own your relationships with reps and retailers. Retailers are being more conservative with bringing in new products as they follow the next great thing. You need to be influencing their choices. And the landscape is changing again...so, at our next invitation-only Executive Forum for leaders in the Beer, Wine & Spirits Industry, Newborn Evolution will be sharing three strategies to help your teams, partners and customers to remain resilient, confident and able to navigate through this uncertain and unstable landscape. Join us on Friday, July 26th, at 11:00am ET for a robust virtual discussion on this topic. Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol -Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key take-aways If you would like to request an invitation for yourself or someone at your organization who may be interested please email us at Concierge@NewbornLeadershipEvolution.com and say “July 26th Executive Forum” and we will send you details. You can also find out more in the link in the first comment below. #Wine #Spirits #Beer #AlcoholBeverageIndustry #winetrends #spiritstrends #keyaccounts #strategy #businessplan

In April 2024 we hosted our Executive Forum, "3 ACTIONS EVERY WINE & SPIRITS LEADER CAN TAKE IN THE NEXT 60 DAYS TO QUICKLY BOOST DISTRIBUTOR SHARE OF MIND" where we had a robust discussion about the state of the alcohol beverage business, which then was in complete decline. We also talked about what was in our control. We will be sharing a few of the breakthrough revelations with you over the next few weeks... BREAKTHROUGH REVELATION #1: IDENTIFY KEY MARKETS AND REPS Don’t spread your portfolio, budget, time and energy too thin (the US is the equivalent of 50 different countries with different state legalities). Especially during tough times. Do the data research on your brands and find the few key markets that your distributors can focus on. Get to know those market reps that can move the needle. All the way down to the feet on the street level. This is your team. Build trust and credibility with them. If everyone is in New York, then find your other key markets, try to carve out your territories or specific areas of big cities. Own your relationships with reps and retailers. Retailers are being more conservative with bringing in new products as they follow the next great thing. You need to be influencing their choices. And the landscape is changing again...so, at our next invitation-only Executive Forum for leaders in the Beer, Wine & Spirits Industry, Newborn Evolution will be sharing three strategies to help your teams, partners and customers to remain resilient, confident and able to navigate through this uncertain and unstable landscape. Join us on Friday, July 26th, at 11:00am ET for a robust virtual discussion on this topic. Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol -Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key take-aways If you would like to request an invitation for yourself or someone at your organization who may be interested please email us at Concierge@NewbornLeadershipEvolution.com and say “July 26th Executive Forum” and we will send you details. You can also find out more in the link in the first comment below. #Wine #Spirits #Beer #AlcoholBeverageIndustry #winetrends #spiritstrends #keyaccounts #strategy #businessplan

Recently, we hosted our Executive Forum, "3 ACTIONS EVERY WINE & SPIRITS LEADER CAN TAKE IN THE NEXT 60 DAYS TO QUICKLY BOOST DISTRIBUTOR SHARE OF MIND" where we had a robust discussion about the state of the alcohol beverage business, which then was in complete decline. We also talked about what was in our control. We will be sharing a few of the breakthrough revelations with you over the next few weeks... BREAKTHROUGH REVELATION #5: USE AN ANALYTICAL APPROACH When meeting with distributors and key accounts, keep it to the data and facts that support your brands. Keep emotions, conflict, frustrations out of the conversations and give compelling reasons based on data. When you know your brand’s data and numbers you build credibility - you are the experts. And you provide the tools and success stories in your niche so partners can more easily attain goals. Close the gaps. Look at inventory vs. sales. 90-day gaps by SKU. Communicate this to the right people (key markets and reps) so it gets accomplished. Empower your partners. Educate retailers, as they can also benefit from the data. Build brands with fact-based, data-driven information to solve for the volatile market challenges. And volatile the market remains...so, at our next invitation-only Executive Forum for leaders in the Beer, Wine & Spirits Industry, Newborn Evolution will be sharing three strategies to help your teams, partners and customers to remain resilient, confident and able to navigate through this uncertain and unstable landscape. Join us on Friday, July 26th, at 11:00am ET for a robust virtual discussion on this topic. Why you should consider joining the conversation: -Our Executive Forums are exclusive and by invitation only -We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries -You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol -Beverage Industry who are facing similar challenges -This is a great opportunity to expand your network leadership skills -All attendees will receive a high-level recap of the most pertinent key take-aways If you would like to request an invitation for yourself or someone at your organization who may be interested please email us at Concierge@NewbornLeadershipEvolution.com and say “July 26th Executive Forum” and we will send you details. You can also find out more in the link in the first comment below. #Wine #Spirits #Beer #AlcoholBeverageIndustry #winetrends #spiritstrends #keyaccounts #strategy #businessplan #data #analytics