JoAnn Mitchell, MBA CMP’s Post

"Everyone told me distribution was a numbers game..." But what if it's not about pushing products? What if it's about creating real value? Here's what most distributors face: → Thin margins → Limited support → Intense competition → No real differentiation But MedArt distributors tell a different story... They don't just sell lasers. They deliver transformation. They don't chase customers. They create partnerships. Our distributors get: → Greatmargins that reward excellence → Marketing support that opens doors → Comprehensive training → Exclusive territory rights → Dedicated account support Because when you distribute MedArt, you're not just another supplier. You're building something bigger. Ready to grow together? P.S. What would great margins and full support do for your business growth this year?

You take lead over your competitors as we make crucial prgross on selling value through design.

If you sell heavy-duty parts, you may be making the mistake of trying to sell to everyone at the same time. Our CEO, Jamie Irvine reflects on a lesson he learned early on in his career, "If you try to speak to everyone, you end up speaking to no one." Having clearly defined ideal customer profiles (ICPs) and focusing on these customers is the best way to get your message to resonate with your customers. You speak only to them and no one else. As Jeff and Chad Koser explained in their book Selling to Zebras, "Your customer must have the unmistakable stripes of a zebra". These are the Heavy Duty Consulting Corporation's ICPs: ✅ Manufacturers of parts for the trucking industry who are looking to pioneer a new product in North America. ✅ Distributors of these parts who want to develop a digital sales channel. ✅ Repair shops that want to become a parts and service company. If you're one of these, you're our "zebra" and we can help you develop a message that will attract your ICPs and grow your business. Meet with Us: https://lnkd.in/g_xmWtxf #LinkedIn #MarketingStrategy #BeHeavyDuty

Check out this video produce by the ERA. Manufacturers' reps bring five key advantages to principals: ✔ In-depth local market knowledge, ✔ Synergistic product selling, ✔ Established relationships and wide territory coverage, ✔ Proven longevity and expertise, and ✔ Cost-effective solutions. It's crucial that we educate others in our industry about why partnering with a rep firm is such a smart choice.

The best way to sell your products is to tell your customers what makes you different from the rest by highlighting your ‘Unique Selling Propositions’ But what exactly does that look like? Here’s a prime example from ‘Magic Spoon’

The best way to sell your products is to tell your customers what makes you different from the rest by highlighting your ‘Unique Selling Propositions’ But what exactly does that look like? Here’s a prime example from ‘Magic Spoon’

Whether you’re asking about a company’s Unique Selling Proposition, Unique Selling Point or USP, I tend to ask, “What’s your differentiator?” We explore here https://bit.ly/47aqKDP

Focus on selling your product's experience and value, not just its features—emotion drives connection and lasting impact.

Discover the power of a compelling selling message with Jason Forrest's VETO framework. Learn how to differentiate yourself from competitors, justify premium pricing, and overcome price objections effortlessly. https://lnkd.in/e5A6wWby #JasonForrest #SalesWarrior #FPG #SalesTraining

Are you building relationships or just chasing sales? At BC Adhesives, we’ve learned that success doesn’t come from focusing on the next transaction. It comes from leading with value, building relationships, and genuinely caring about the people we work with. Time and time again, we’ve seen that when we prioritize solving our customers’ challenges over simply making a sale, the results speak for themselves: ✅ Stronger partnerships ✅ Long-term success for both sides ✅ A mutual understanding that goes beyond dollars and cents When we treat your business like it’s our own, it’s no longer about who saved a dollar. It’s about creating a true partnership where both sides thrive. That’s what separates transactional business from meaningful collaboration. At BC Adhesives, we’re not just here to sell adhesives. We’re here to help your business succeed and that’s a win for everyone. Business isn’t just about deals; it’s about people. When you lead with care and value, the results follow every single time. What are you doing today to build partnerships that last? #LeadWithValue #BuildRelationships #BCAdhesives #CustomerSuccess #PartnershipOverProfit