Jodie Cole’s Post

🔗 Crafting Brand Enchantment: The Art of Persuasion in Building Unforgettable Brand Experiences 🔗 📌 The experience a brand creates and curates refers to the overall impression and interaction that consumers have with a brand across various touchpoints. 📌 It encompasses every aspect of the customer journey, from the initial awareness and consideration stages to the post-purchase and loyalty phases. For Example, 👉 Coca-Cola use Emotional Connection as one of the key elements to create strong brand experience; ✔ Coca-Cola has been successful in creating emotional connections with consumers. The brand often associates itself with positive emotions, happiness, and sharing special moments. Iconic campaigns like "Share a Coke" and "Open Happiness" aim to evoke positive feelings. 📌 A brand's ability to shape and manage this experience is crucial for building a positive and lasting relationship with its target audience. 🔨 Remember, building a strong brand experience is an ongoing process that requires continuous refinement and adaptation to meet the ever-changing landscape of consumer expectations. #brandidentity #BrandExperience #Branding

We really enjoyed this article we shared earlier this year, on Why, More Than Ever, Great Brand Experiences Need Great Creative. ✍️ It’s not news to anyone that consumer expectations are at an all time high. Yet there is this expectation for brands to deliver innovative experiences time and time again… What this means is brands need to seriously consider the importance that creative ideas bring to the table in forming memorable moments for consumers. 🧨 But as the investment in brand experiences continues to grow, there’s an even greater need to hit the right notes and deliver on consumer expectations and ROI. And given this shift, there’s an even greater need for outstanding creative ideas. 🤝 If you missed it, you can find the piece HERE: https://lnkd.in/eknEuiZB We Are Collider x #BrandBuilding #Storytelling #BrandIdentity #Creativity #BrandExperience #Culture #Innovation #Activation #Community #ExperienceDesign #ExperientialMarketing

Inspiring brands have the unique ability to not only capture attention but also to build lasting relationships with their consumers. Consider Starbucks, whose focus on quality service goes beyond the product, creating a community around their coffee. Nike takes it a step further with a strong emotional connection centered on their empowering tagline, encouraging individuals to "Just Do It." Brands like Patagonia shine with their commitment to sustainability, resonating deeply with audiences who value environmental consciousness. Then there's Amazon, where convenience and competitive pricing make shopping effortless for countless customers. Finally, Wendy’s cleverly engages with humor, appealing to a younger audience with relatable content that feels authentic and approachable. These examples illustrate that success in branding is more than just a product—it's about connection, values, and understanding what your audience truly desires. What are your own experiences with brands that inspire you? Share your stories and let’s celebrate the creativity that fuels our business growth together. #BrandBuilding #Marketing #Inspiration #BusinessGrowth #SmallBusiness https://lnkd.in/gzSmUn-y

I really enjoyed this article We Are Collider shared earlier this year, on Why, More Than Ever, Great Brand Experiences Need Great Creative. ✍️ It’s not news to anyone that consumer expectations are at an all time high. Yet there is this expectation for brands to deliver innovative experiences time and time again… What this means is brands need to seriously consider the importance that creative ideas bring to the table in forming memorable moments for consumers. 🧨 But as the investment in brand experiences continues to grow, there’s an even greater need to hit the right notes and deliver on consumer expectations and ROI. And given this shift, there’s an even greater need for outstanding creative ideas. 🤝 If you missed it, you can find the piece HERE: https://lnkd.in/dbWd7xTi #BrandBuilding #Storytelling #BrandIdentity #Creativity #BrandExperience #Culture #Innovation #Activation #Community #ExperienceDesign #ExperientialMarketing

Why Do So Many Brands Struggle to Stay Memorable? The biggest issue facing many brands today is a lack of memorability. Without being top-of-mind, even great products and services fall short of building lasting connections with customers. In the article, I explore why brands often struggle with memorability. The primary issue is that many brands don't consistently reinforce their values, purpose, and identity. This results in a weak connection with their audience and causes the brand to blend in with the competition. Lack of memorability leads to customers overlooking your brand, which can directly impact engagement, loyalty, and long-term success. The solution lies in embedding memorability into every touchpoint through repetition, emotional connection, and tapping into one powerful psychological secret (that many brands overlook). If you're ready to make your brand unforgettable, check out the full article now! https://lnkd.in/eKiYZCXs #brandingstrategy #brandmemorability #brandidentity #marketingtips #brandgrowth

Wow. A detailed look at Brand Touchpoints from Nine Blaess Focussed on influencing consumer experiences, perceptions of your brand and developing a touchpoint playbook. Check out this article and explore the key plays that can help strengthen your presence. For me it has triggered thinking on the relationship between Corporate and Personal Brand. I'm curious here, for those that know me, does my personal brand align with what you expect and value from Les Mills? This could be interesting please be kind my team mates will be reading #BrandDevelopment #Touchpoints #StrategyAndTactics #Feedback #LesMills

Loved this article from Forbes 💛 Why building consistent brands is more important than ever. I strongly advocate for the development of strong and authentic brands that maintain consistency across all customer touchpoints. In today's crowded market and with the evolving nature of consumer engagement, this consistency has become more crucial than ever. #branding #brandidentity #brandexperince https://lnkd.in/d-HQy2cY

Why Do So Many Brands Struggle to Stay Memorable? The biggest issue facing many brands today is a lack of memorability. Without being top-of-mind, even great products and services fall short of building lasting connections with customers. In the article, I explore why brands often struggle with memorability. The primary issue is that many brands don't consistently reinforce their values, purpose, and identity. This results in a weak connection with their audience and causes the brand to blend in with the competition. Lack of memorability leads to customers overlooking your brand, which can directly impact engagement, loyalty, and long-term success. The solution lies in embedding memorability into every touchpoint through repetition, emotional connection, and tapping into one powerful psychological secret (that many brands overlook). If you're ready to make your brand unforgettable, check out the full article now! https://lnkd.in/eruZ-Uwi #brandingstrategy #brandmemorability #brandidentity #marketingtips #brandgrowth

Why do brands rebrand? Here are some reasons: 📍Market Positioning: To better align with their target market or differentiate from competitors. Example: Dunkin’ Donuts became Dunkin’ to show they sell more than donuts. They focused on coffee, their best seller, and emphasised beverages and other food items. 📸 Outdated Image: Update the brand to stay current with trends and appeal to modern audiences. Example: Kia shifted from budget to stylish and innovative, updating their logo and slogan, and emphasising quality and innovation. 📊 Product/Service Expansion: Reflect a broader or changed product/service offering. Example: Instagram expanded from photo-sharing to include videos, Stories, IGTV, and shopping, rebranding with a new logo and interface. Rebranding is more than a new logo. It’s about evolving with your audience and market. Let me know in the comments if you want to hear about more 👇🏾 #logodesigner #brand #branding #rebranding #branddesign #graphicdesign #brandidentity #business

Brand perception is vital for businesses seeking to build meaningful connections with their target audience, creating consumer trust, loyalty and impacts purchase decisions. This article examines the intricacies of brand perception, exploring its significance in shaping market perception, consumer behavior and long-term brand success. What are your thoughts on brand perception?