Top Digital Transformation Expert | Empowering Businesses in the Digital Age | Specializing in Innovative Initiatives | CEO & Founder at Transform 42, The Pioneers of Digital Transformation & Strategic Innovation
Ever wondered how in-store shopping is evolving in this digital era? Here's what you need to know about the future of retail and eCommerce! 1 in 3 in-store shoppers go digital to investigate a brand or product before purchasing 🧐. The quest can lead them straight to a search engine or guide them through the social media streets. This highlights the importance of being wherever your customers are - both online and offline! Capture this: nearly 32% shoppers pounce on an item as soon as they spot it. That's instant gratification for you! Is your inventory ready for the speed of the consumer's decision-making? The power of word-of-mouth? Indeniable! About 22% of shoppers still cherish the opinions of family and friends. Personal recommendations rule! And just a reminder - 13.2% use social media to look up a brand or item. If you're a brand, your social media presence isn’t optional, it’s mandatory. The bottom line? - For a seamless shopping experience, digital integration is non-negotiable. - Instant gratification calls for quick availability of optimized digital shelf information and inventory. - The social factor is still key in purchasing decisions. - Brick-and-mortar retailers have an urgent task - enhance digital touchpoints to capture and convert in-store traffic. Intriguing, right? Now imagine how well-armed your eCommerce strategies would be if you could master these behaviors! Ready to take the plunge? Let's chat.
