Joe Mathews’ Post

FPG announces the most comprehensive and robust Franchise Sales and Lead Generation Academy in franchising. Tuition is free. Whatever value you receive, you pay it forward through random acts of kindness. There will be 20 modules including such topics as Lead Generation Google best practices Facebook/Instagram best practices Working with Brokers and getting on the short list Content Strategy Lead nurturing Franchise Opportunity Website design ChatGPT best practices Brand Storytelling Franchise Sales Skills Interviewing technique: Asking the right question at the right time Deal Pacing Moving candidates through fear and into action Best of all, the cost is free. 20 modules obligates you to 20 random acts of kindness. Click below to register or for more information

FPG announces the most comprehensive and robust Franchise Sales and Lead Generation Academy in franchising. Tuition is free. Whatever value you receive, you pay it forward through random acts of kindness. There will be 20 modules including such topics as Lead Generation Google best practices Facebook/Instagram best practices Working with Brokers and getting on the short list Content Strategy Lead nurturing Franchise Opportunity Website design ChatGPT best practices Brand Storytelling Franchise Sales Skills Interviewing technique: Asking the right question at the right time Deal Pacing Moving candidates through fear and into action Best of all, the cost is free. 20 modules obligates you to 20 random acts of kindness. https://lnkd.in/eSVrx5sf

Established Franchise Opportunity in the Growing Mobility & Accessibility Market Murphy Business Sales - Triangle and Eastern North Carolina is proud to present an exclusive opportunity to acquire a multi-location mobility and accessibility franchise business. This established leader offers immediate access to a growing market, with proven financials and a strong growth trajectory. Seeking a thriving business with proven financials? Highlights: $4.4M Avg. Annual Revenue (past 3 years) Strong Profitability ($500k Avg. Annual Seller Discretionary Earnings) Established Franchise Model with proven systems and support Diversified Product Portfolio meeting various mobility needs Loyal Customer Base with recurring revenue streams Strategic Locations Why Mobility & Accessibility? An aging population creates a high-demand market for these solutions. This business is perfectly positioned to capitalize on this growth. Benefits of Acquisition: Immediate Profitability - Skip the startup phase, leverage existing infrastructure. Strong Brand Recognition - Benefit from a well-established reputation. Reduced Operational Risk - Inherit proven business model and systems. Growth Potential - Capitalize on increasing demand for these solutions. Ready to Learn More? Inquire today for a confidential information memorandum (NDA required): https://lnkd.in/em3nQwt6 We'll connect you with the details and discuss if this opportunity aligns with your goals. Contact: Tully Ryan, Certified M&A Advisor Murphy Business Sales - Triangle & Eastern NC CarolinaBusinessBroker.com

Elevate Your Business with The Cleaning Authority! We've developed a robust local marketing program tailored to target potential customers in every franchise territory. We aid in developing lead-generation tactics for you, that help owners focus on growing their business.🌟🔗 #LocalMarketingSuccess #TheCleaningAuthority #Franchise #BusinessGrowth #Cleaning

I recently read an interesting post on a social platform forum asking if 'franchise portals' work.. the majority of comments were negative with most franchisees saying NO. I have to disagree. Franchise portals are not franchise recruitment sites. They are a lead management tool so working on your lead management process is what will help you to nurture and convert those leads into future franchise partners. Our CRM system is full of leads that we have pulled through from franchise portal sites and we then keep in regular contact with news updates, in person event invites and regional visits. We have people at different stages going through our enquiry process and we always ask for feedback from the leads that decide the opportunity is not for them. I do think franchise portals have a place in franchise recruitment but it's then upto you, as franchisors, to support them to make the right decision 👏🥰

Turning prospects into franchisees requires a well-structured and strategically designed sales funnel. A sales funnel is the journey that potential franchisees go through from the moment they first learn about your franchise opportunity to the point where they sign on the dotted line. Read more: https://lnkd.in/g6ZnBguZ

If you have a background in sales, here are 6 franchises you should check out: When talking about franchises, people mistakenly only think about burgers, gyms, spas, & home service They don’t realize there’s a huge opportunity in the B2B space 1) 𝗩𝗼𝗱𝗮 𝗖𝗹𝗲𝗮𝗻𝗶𝗻𝗴 & 𝗥𝗲𝘀𝘁𝗼𝗿𝗮𝘁𝗶𝗼𝗻 This is the fastest-growing restoration franchise in the country. A lot of their restoration jobs come through referral relationships with insurance agents and plumbers. Initial investment: $176k-$258k 2) 𝗥𝗼𝗹𝗹𝗶𝗻𝗴 𝗦𝘂𝗱𝘀 Quickly becoming America's largest power washing company by focusing on large commercial contracts. Cleaning shopping malls, HOAs, country clubs, water towers, gov't buildings, restaurants & more Investment: $237k to $291k 3) 𝗭𝗼𝗼𝗺 𝗗𝗿𝗮𝗶𝗻 They run the most essential business in the world: drain cleaning. Owners don't need plumbing experience A lot of their work comes through B2B referrals from local plumbers Investment: $259k - $485k 4) 𝗕𝗹𝘂𝗲 𝗞𝗮𝗻𝗴𝗮𝗿𝗼𝗼 𝗣𝗮𝗰𝗸𝗼𝘂𝘁𝘇 After disaster strikes, these guys will clean & store a customer’s furniture, electronics, documents, and sentimental items. They aim to preserve and return the possessions in the best possible state. Investment: $223k to $435k 5) 𝗠𝗼𝗻𝗲𝘆 𝗠𝗮𝗶𝗹𝗲𝗿 You provide businesses with direct mail advertising solutions that include coupons, special offers, and promotions. The franchisor handles all the design, printing, & mailing. As a franchisee, your primary job is building a recurring book of business. Initial investment: $75k to $100k 6) 𝗦𝗰𝗵𝗼𝗼𝗹𝗲𝘆 𝗠𝗶𝘁𝗰𝗵𝗲𝗹𝗹 You make money by helping other businesses reduce costs in telecommunications, merchant services, shipping, waste management, and more. You only get paid if you can help clients save money. Investment: $68k to $95k _____ Want to learn more about these or explore other franchise options? Shoot me a DM or book a call here: https://lnkd.in/e57Dwg3e _____ All of these require active franchise owners. You start as the lead sales rep. Eventually, you build a large team to move into a purely leadership/executive role Success won't happen overnight But the payoff of freedom & unlimited cash flow is worth it if you're willing to do the work

The front half of 2024 is behind us. As we enter the back half of the year, here are two important metrics your franchise sales team should make time to analyze for Q1 & Q2. 📊 Applicants by Source To evaluate the performance of your franchise lead generation methods, look at the number of applications, not inquiries, derived from every lead source. Then narrow down your count to the qualified candidates. This will reveal if your budget is allocated to sources that drive quality or quantity. 📈 Lead Readiness by Source Calculate the average number of days it takes your leads to go from inquiry to application. Do this for every lead source. This will tell you if it generates early-stage researchers or purchase-ready buyers. It'll also shed some light on your lead nurturing execution...or lack thereof. Too many franchisors avoid analyzing these revealing metrics with their team and lead generation vendors. Make the time to do it, document your insights, and then revisit them at year end. Stop relying on franchise sales methods based on "gut feelings". Make the necessary quick fixes and set proper benchmarks for the long-term. 6 months to go in 2024. Happy franchise selling!

I could’ve saved myself $400,000 and years of frustration if I had known these 3 franchise principles earlier: 𝟭. 𝗛𝗶𝗿𝗲 𝗔-𝗣𝗹𝗮𝘆𝗲𝗿𝘀 How do you identify A-Players? • They are team players • They are driven from day 1 • They match your company’s culture If they meet 80% of your ask, great! Get out of their way It's up to you to build the culture. The right culture attracts A-players. It's the foundation from which they will thrive Set the vision and values, and your A-players will help drive it It's the concept of "build it and they will come." Build a culture of high standards Place your A-Players strategically in your organization They are your COO, managers, leads, and even your entry-level worker Don't hire for skill. Anyone can acquire skills Look for intrinsic value in a person: self-drive, positive attitude Look for the hustle 𝟮. 𝗦𝗲𝘁 𝗛𝗶𝗴𝗵 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀 𝗼𝗳 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 A franchise business' success hinges on following the franchise model Make sure your team follows the operations manual and implements their training You can only go as fast as your slowest team member, so keep the bar high 4 core skills of a high-performance team (AKA Your Dream Team) • Emotional intelligence • Clear communication • Ability to delegate • Problem solving These skills let you go faster, build smarter, and maintain customer satisfaction 𝟯. 𝗗𝗿𝗶𝘃𝗲 𝗦𝗮𝗹𝗲𝘀 𝗥𝗲𝗹𝗲𝗻𝘁𝗹𝗲𝘀𝘀𝗹𝘆 Nothing matters if you don't sell Sales solves all problems • Learn to sell well • Be a master at converting those leads • Market to generate a constant flow of leads Then replace yourself with sales staff to rinse & repeat Selling well means retaining the sale Customer satisfaction should be a primary focus It's not hard to delight a customer. A simple gesture goes a long way What can you do to take it one step beyond the expected level of service? Sales and cashflow go hand in hand If you aren't creating cashflow, it will take you a lot longer to be profitable Lack of profits will delay your ability to expand and scale Cashflow is king. It's the only metric that matters So to put a long story short... The only 3 things you need to understand franchises: 1. Hire A-Players 2. Hold your team accountable 3. Drive sales relentlessly 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗳𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲𝘀? Sign up to my weekly newsletter: https://lnkd.in/e3UkvhRp

What are the best franchisee recruitment lead generation strategies? https://lnkd.in/eKRpmiXF #franchiseerecruitment #leadgenerationstrategy #franchisemarketing #marketing #leadgeneration #digitalmarketing #franchise #franchising