Joel Williams’ Post

For us small, scrappy creative agencies, finding the RIGHT people is the ultimate game-changer. It's not just about filling roles, it's about building a dream team – that "right people on the bus" crew Jim Collins talks about. 🔥 The magic: Shared Vision: We get everyone on board with the agency's vision. It's infectious enthusiasm, people! Empowerment Central: We equip our team with the tools and processes they need to shine. Think: clear goals, streamlined workflows, and killer resources. Support System Supreme: We champion their growth and celebrate wins (big and small!). Get Out of the Way!: We trust their expertise and give them the space to unleash their creativity. The result? A team that consistently produces phenomenal work, keeps clients raving, and propels the agency forward. That's the power of hiring right! Jaxon Nilsson Lexi Elswood Bailey V. Baker #creativeagency #hiring #culture #growth

What Marketers want to think about: ✨Creating creative campaigns ✨Ways of engaging new and old customers ✨Hitting performance KPIs What Marketers don’t want to think about: 😶Being ASA compliant 😶Working with legal for terms and conditions 😶Winner communications and prize fulfilment That’s where PromoVeritas comes in. We help brands by making sure prize promotions are compliant, legal, and run right. This means you, as marketers can focus on creating creative ideas that engage customers. Curious about how we do it? Read about our work with Corona Cero for their Paris Olympics campaign https://lnkd.in/e3cFa794 #marketingcampaigns #coronacero #poweringpromotions

💫 🌍 The Impact of Advertising on Cultural Values 🌍 💫 Different understandings of how the world ‘is’ and ‘should’ be are conveyed to us - often very subtly - in numerous ways everyday. These messages add up to influence what we value, both as individuals and as societies. How much do we value financial wealth and status, for example, compared to community and flourishing nature? The answer, in part, determines what we think and do about social and environmental issues. One of the biggest influences on our individual and cultural values is the advertising we are exposed to. We have had some interest recently in running a learning programme to unpack this and ask the question, 'what can the advertising industry do to shift its cultural values footprint in service of people and planet?' If you would be interested in participating please fill out registration form and we will be in touch. Depending on the level of interest we receive, we envision charging around £200 a ticket to attend. If you have any questions, feel free to reach out to Ruth on rtaylor@commoncausefoundation.org https://lnkd.in/dxgSNaY2

what do local events, a political campaign, and a self care brand have in common? 🤔 🤔 🤔 Piper Martz, one of the best marketers in ecomm, cited their SMS experiences as best-in-class in Is Typing. I've spoken to a lot of marketers about where they get their inspiration and this is the most interesting response I've seen so far. I hope more brands will improve their SMS experiences - making them more conversational, personal, and fun! Piper's picks provide a great place to start... check them out below & LMK if you'd like to be featured soon!!

Discover the power of place-based digital out-of-home advertising! Reach your audience where they live, work, and play. Elevate your brand’s visibility and engagement by integrating eye-catching digital displays into key locations. 📍 👀

Make sure you’re at the forefront of your customers – and competitors’ customers – minds this year by advertising in the industry's trusted source for independent reporting and insights. Find out how to get involved ➡https://lnkd.in/eqBsZRs7

🏆 Do you have big plans for this year? Here is an overview of 10 marketing awards worth applying to in 2024: prices, deadlines, and top categories https://buff.ly/3SMixle

🤦 Only 6% of global advertising is effective. So what are we actually going to do about it? 🤦 Thanks, Kerry Collinge, for sharing this! This issue has plagued my marketing career for over 20 years! My son, at 8, summed it up perfectly: "Why do you want me to sit here and watch TV when I could be playing, talking, and being creative on Fortnite with my friends?" This sums up the reality of a world demanding engagement, interaction, personalization, and trust—something the current ad world has not caught up with. For decades, outdated data has dictated decisions, wasting billions on ego-driven, award-chasing creatives that fail to deliver results that actually mean something. The marketing industry needs a wake-up call. We are now amidst the next biggest con: Digital Media. Almost 50% of reported results are generated by bots, not real humans (47% of internet traffic is from bots, with 30% being harmful or malicious). It’s baffling how this blatant fraud persists. Why do so many intelligent people let this go by? Because these "results" get you promoted, win awards, and make you a hot commodity in the job market. Agencies demand hefty payments for their so-called creativity. It’s high time marketing and sales tore down their silos and started working hand in hand. The ultimate goal should be clear: driving sales and building genuine brand loyalty. So what can we do about it? ✨ Brands need to pivot towards creating authentic, engaging experiences that resonate with real humans. The decline of linear television is stark, but digital media is not the perfect alternative. 🎮 We need to learn from the success of gaming and Gamification, which shows us how to keep people engaged. Gaming now generates over $150 billion annually. 🤖 AI can help us work more efficiently and creatively. 🎨 Brand experiences allow us to tell better stories and, with technology, gain real data. 🔒 Gated communities allow us to rebuild trust and loyalty. Data from Forbes shows 85% of consumers are more likely to trust brands offering secure, exclusive interaction spaces. Harvard Business Review notes a 60% increase in customer trust and loyalty within well-managed exclusive communities. 📉 The advertising industry con needs to stop. We can no longer afford to create content that caters to awards juries rather than consumers. We need to focus on delivering tangible results, building brand equity, and fostering real connections. 🚀 Let’s advocate for a future where marketing and sales collaborate seamlessly, driving growth and innovation. 🛑 The time for change is now. 🛑 🔥 It’s time we stopped listening to the echoes of the past and started forging a path to a future where marketing is not just seen but felt, where results are not just reported but realized, and where creativity is not just celebrated but truly impactful. #MarketingRevolution #DigitalMedia #Gaming #AI #BrandLoyalty #CustomerEngagement #MarketingAndSales #Innovation #CreativityThatWorks

Our very own CEO, Kevin Tydlaska-Dziedzic, recently participated in a panel discussion hosted by the AAF Tampa Bay called, 'Secrets of Success!' Alongside panelists from a few of Tampa Bay's top advertising agencies and marketing teams, Kevin dove deep into his experience owning and growing a boutique agency - and boy did he not hold back! But, if you know Kevin, you know he speaks the truth. 😉 Before the panel Kevin was asked one simple question. "What do you love about advertising?" Check out his thoughts below! "The entire creative process and the people who make it happen. That's really my jam. I love the brainstorm, the camaraderie, the ideation, the inspiration, the opportunity to leverage creative tech, and... the art - all crafted based on the psychology behind the human experience and one's motivation to engage. Seeing informed ideas come to life that are based on true market research done through a diverse and representative lens, is incredible to me. Seeing the work perform upon launch is even better - because it was all done by a collective thought and voice. There is nothing like the creative process in advertising, and that's why I love it." Hear! Hear! 💛