Joe Rando’s Post

If you're trying to grow a business, you've heard this before: Money builds transactions, but trust builds empires. And it’s free to cultivate. But most people still don’t get it. They think it's just a feel-good phrase thrown around in marketing circles, something you "talk" about, but don’t really invest in. Here’s the fact: Trust is your greatest currency. In a world where information is free and competition is fierce, trust is the only thing that sets you apart. Without trust, your services are just another name in a sea of choices. With it? You become the choice. Here’s how to build it: 1️⃣ 𝗦𝗵𝗼𝘄 𝘂𝗽 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 – Consistency builds familiarity. Familiarity breeds trust. When you're selling something, people will notice. 2️⃣ 𝗢𝘃𝗲𝗿𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗼𝗻 𝘃𝗮𝗹𝘂𝗲 – People don’t trust words; they trust actions. Stop over-promising and start over-delivering. Surprise them with the value they didn’t expect. 3️⃣ 𝗕𝗲 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁, 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝗶𝘁’𝘀 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 – Admit mistakes, share lessons, and most importantly, stay authentic. People trust humans, not facades. 4️⃣ 𝗟𝗶𝘀𝘁𝗲𝗻 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝘀𝗽𝗲𝗮𝗸 – It's not just about what you can offer, it's about understanding what they need. Your clients want to feel heard before they feel sold to. 5️⃣ 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 – It’s easy to close a sale. It’s harder to cultivate a relationship. Trust is earned over time, not in a single transaction. 𝗧𝗵𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆? Trust is more than just your brand’s reputation. It’s the bridge that converts leads into clients, and clients into advocates. And without it? No amount of strategy, followers, or ad spend will fix it. So, ask yourself: What are you doing today to build yours? Want to dive deeper into how trust impacts your growth? DM to know how.

SIMPLE and underrated reasons I think a lot of small businesses and entrepreneurs struggle (but can be fixed): 1) IT'S HARD TO DO BUSINESS WITH YOU | Can't find your website, Google page, social media, booking/consultation site or any streamlined information on your products/services/contact details. I may have gotten a phone number/email from someone, but you haven't responded back in days or at all. People really want to work with you. They've seen some of your brand, have heard some decent reviews, but I've learned people will go with someone that's mediocre just because it's way easier to work with them over the best that make you chase them down. 2) YOU DON'T MARKET THE COMPANY | I literally forgot or didn't even know you did this. If I search your name or your company name, almost nothing comes up. I have no idea if you're good or if you even still have the business. 3) YOU DON'T FOLLOW UP | You've got some sort of lead capture system or online form that you never go back and check on. Literally hot business ready to connect with you or your team. You had a decent conversation with a lead 2 weeks ago but you never reached back out. "They'll call me when they're ready." They often don't. Usually they're waiting on you to reach back out because life has gotten to them. But since you didn't they've moved on or hired someone else. You thought the relationship was guaranteed because you had one talk with them? Or because y'all know each other from back in the day? People are big on confidence with where they spend their money. Follow up is absolutely essential. If I don't hear back from you, I'm probably not working with you. Master these basic 3 and I believe your business will go up this year! What else would you add as a consumer?

People buy into hope. If your business is doing something better you need to capture your vision of what that 'better' looks like. For me, the hope I talk about is a future in which it's easier to make sales. I know that entrepreneurs building 'better' businesses can only achieve their goals if they win clients. They're already feeling the pain when that doesn't happen - I don't need to tell them more about that - my job is to give them hope. It's so easy to talk about problems. It's easy to re-post the news (which is clearly pretty harrowing right now), or publish scary statistics, or moan. But we already have enough of that stuff in our lives. People already know the problems they're facing as individuals - and have a good sense of problems facing society more broadly. People come to LinkedIn to make change happen - and they're looking for guides who can show them the way to a more hopeful future. Perhaps the ratio looks like this ➜ 10% - Relate to the problem (not "teach" or "preach", but "relate") ➜ 80% - Paint a hopeful picture of how things could be better ➜ 10% - Explain the path to get there Fear may drive short-term transactional sales, but it's hard to build a business on those. And 'solution's can be 'sold', but only with significant effort and brute force. Hope is the way to achieve sustained interest and attract high-value, loyal clients. Hope is the way to make change happen.

Being a business owner, you can easily get distracted with all of your responsibilities, like networking, marketing, and operations matters that can take up a lot of your time away from the most important asset your business has - your customers. Whether if you are good at marketing, or are someone who likes to work in a lean business environment, your customers are always first. If you are a successful entrepreneur who has been successful in sales where closing the sale has been your specialty, remember, your customers are always going to need you and your help. Your customers are your biggest asset as they can be your biggest advocate and evangelist who will tell their families and friends about you business when you provide them a seamless experience from start to finish. Be open and inclusive to all of your customers regardless of their personal backgrounds, religious faiths, job history, and educational achievements. Your product expertise will help you even more when your customers see you are working for them and their needs. Share your empathy and think about how you would feel if you were in their position. Be passionate and honest Never oversell anything. Sometimes customers want something simple and easy. Never sell anything a customer is not interested with. They will walk away from you to the competition quickly. Be the change you want to be with a strong reputation of a positive attitude towards your customers and associates. Remember, your customers are paying your salaries and benefits, so remember for every sale lost when a customer walks away think of that as a cut in your pay. Focus on the needs of your customers rather than your profits. Your customers will reward you very well when they see you are working for them. Be the business owner everyone wants to do business with. Doing so will create many additional opportunities. Have a great day everyone!!😊😊

Hi! I am Andrew, and I need help. That is certainly easy to say, but so many of us never ask for the help we need. There are a ton of reasons not to ask for help. Maybe we think we need to do it alone. Or we can’t trust anyone else. We might think it will cost too much. And on and on. Despite all the reasons we can think of not to ask for help, there is one reason we should: We want to get something done. This concept applies to many aspects of life, but I see it a lot in the deal-making industry. Funded searchers, acquisition entrepreneurs, business owners looking to grow through acquisition, and so many more are trying to do deals alone. Some folks among us are the complete package. They are great at sourcing deals, negotiating terms, closing the deal, and operating the business. I would love to say that I am one of these lucky few, but I have areas I know I need help with. Knowing this, I can try to improve in the areas that are my weaknesses. Maybe I can improve enough to be mediocre in these areas. Or I could partner with someone who is strong in these areas and instantly improve my chances of success. There can be something satisfying about getting something done on your own. The downside is we get frustrated and never get the job done. This is compared to finding a partner who might be able to help get the job done in half the time or double what we thought we could do. Don’t do deals alone. Even if you can do the tasks, find someone who loves doing the parts you hate. I bet you’ll enjoy the process way more than doing it alone.

Make some more exciting money! Do you know anyone who wants to make some good extra money? Most people will say " Yes sure I do" You then ask the next question? Are you willing to set aside 2 hours a day? These simple questions will break the ice and will help you determine whether your prospect Qualifies. If they answer "yes" to both questions you have a positive prospect. If they do not answer positively, do not waste your time. rather ask them for a referral, someone they believe would be interested. "I have just got involved with a wonderful new business. One does not m need any experience, and the potential income is unlimited.. Could we have a 5min to 7 min chat to see if you are on the same page? And if you are on the same page I shall send you the detailed Business presentation to watch in the comfort of your home . So that you can make a well informed decision. Oh and just to set the temp straight, we do not sell. and we are not a mlm either so I hope you have a look just so that you know what does exist today in our beautiful world. To receive information https://lnkd.in/gB6swPbm and I will see you on the other side.

I was asked recently "What have I tried to do and it felt like you were failing?" When I first started working as a financial advisor, I was having to go out and knock on doors and follow up with people with phone calls and emails over and over and over. I mean it was exhausting. I knocked on thousands of doors and made hundreds of calls, and every time I did it I'd have to follow up by doing it again. I felt like I was taking my shot over and over and over again and none of them were going in. But what solved it for me was when all that effort finally paid off and I got one or two clients. It was a ton of work. I didn't have some magic sales script. I wasn't some high-ticket "closer" that gets the deal done. It was long-term grunt work that proved to me that it was all worth it. I had to knock on all those doors. I had to make all those calls. I had to experience the mental tests of thinking "this isn't working." I realized that it was all worth the effort. And all those shots I took that didn't go in? All the "fruitless" effort? It is just part of the business. - I'm John Cole. I work with business owners, entrepreneurs, and top-sales professionals to make sure their money works way harder than they ever do. Stick around for the journey. 🔔Ring the bell in my profile to see my posts about business, sales, and life ♻ Repost this if you find this insightful and think your network will too ⌨ Connect and DM me for a conversation.

You're on the brink of a breakthrough, close to securing 5 new dream clients - You’ve got calls lined up.  - Your content efforts are through the roof. - Your inbound leads are dialled in. Yet, each call ends in a familiar, deflating pattern. The objections rain down like clockwork: But you just can’t seem to close the deals on the calls. You get hit by: “It’s too expensive” “I don’t have time” “I need to ask my partner”  “I need to think about it” And anything under the sun. Because your confidence doesn’t shine through. Sometimes it’s not a confidence thing,  it’s an objection management thing. - The harsh truth is, without this skill,  - You're not just losing out on immediate sales.  - You're jeopardizing your entire entrepreneurial journey.  You run the risk of: - Going back to your 9-5.  - Getting that loan that irks you. Imagine the cascade of consequences. The dream clients you could have wowed remain just beyond reach. Your business stalls, and the hard-earned respect from your peers and competitors evaporates. The vision of financial freedom and professional autonomy become a mirage Mastering the delicate dance of curiosity and empathy isn't just a skill. It's your lifeline to turning prospects into partners. If you struggle to prevent objections as a business owner My work is for you. DM me with “PREVENT” and I’ll reach out with the details.

I love a good automated funnel, but nothing beats conversations and building relationships! Being genuinely interested in your ideal clients and getting to know them, is priceless. Don’t get me wrong, I’m NOT against funnels. In fact, I started my business building funnels for clients before all of the funnel software that we have today was available. The thing is, some entrepreneurs don’t know what to do to close sales if their funnel stopped working! I’ve been saying this for some time now => Connection is the new currency. Here is a very simple (but not necessarily easy or fast) way to sell and grow your online business especially if you sell high-ticket. => Connect with your people => Get to know what they want and why => Offer them a service if you can help them => Serve them wholeheartedly I believe that business people who are building relationships will always be able to thrive no matter what’s happening in the economy. …because connecting with humans is not just a powerful business principle, it’s kingdom minded. Jesus spent a large part of his ministry connecting with people!

Do you like more revenue or profits? Most people choose revenue over profits The common reason is they feel "Cashflow is King" That becomes an obvious reason to fall into the trap of - 📍Adding multiple programs/service packages that generate cash not profits 📍Growing 5k followers & Self starters instead of network of perfect-fit clients. 📍Struggling to work for money in exchange for time and energy 📍Recipe of burnout where volume will beat creativity every day 📍Getting paid for a low profits in return for a huge headache 📍Running behind leads only to get exhausted 📍Generate leads that are not of good fit or quality We all have limited time and energy. Focus on making it worth for you, your clients and your business. Income and Cashflow are important, but what is the use of it without generating Profits? Generating revenue is important, but only if it can help you redirect where you can build and scale a business, also feeds family and lifestyle. That means you need four things- 1.Know your profit margins per unit 2.Number of Clients you need 3.Total revenue to be generated 4.Have an idea of how you will get there Now it gets simple to make profits Revenue feeds ego, Profits feeds family! What's your take on this?