I’m currently in the process of evaluating vendors for a service we are considering pulling the trigger on. The old me - google search possible vendors - look at a bunch of websites - try to narrow things down based on info I see - try and schedule time with a couple vendors Current me ✅ - ping an LA based GTM community I’m a part of in the what’s app group - ping people I know through linkedin who I’ve chatted with and trust. - lay out our needs at a high level and ask for recommendations/ referrals to vendors who could potentially help. Within 24 hours of pinging my community I’ve received 6 solid recommendations and held 2 calls with 2 potential vendors. —— Point of this post: People are changing the way they buy. Invest in creating customer champions who will throw your company’s name in the ring when they see things pop up in different communities. That is all 🫡 #sales #marketing #community PS - no I will not share what services I am looking for in this post or comments because I don’t want to kill my inbox haha
Ugh. Today I was literally screaming at my computer about how I just want to see a 5 min flyover demo on the website. That's it. That's all I want. I do not want to enter the sales cycle. I just want to see what it does, at a glance. I wish I had a community like that I could go to, but I'm a serial pivoter and have not been in marketing long enough to build that. Anyway... if you happen to have recs for a "beginner stage" attribution/ lead scoring system... 😉😂
Joey, just choose beehiiv already 😎
So real! It's no longer only an SEO ad space game. It's a true Vendor to Customer relationship game.
Joey Alvandi🌵 I would argue that is a beautiful example of how people have hardly changed at all how they buy. I see what you are saying tho 👍👍👍
+ ask AI
Once you've whittled down to your top 3-4, I'm a big fan of using GPT and G2. Even the incentivized reviews have to put something they dislike about the product, so its a quick way to separate fact from fiction. Just copy the last 50 reviews into a doc, load them into the AI, then fire away.
ive been saying this for years now...nobody checking out static review sites anymore. everybody goes to their micro communities for peer reviews and feedback
Can’t wait for this to be about Sendoso…
a great playbook. We should be leaning more into new community-driven playbook and not old playbooks like forms, ebooks and blog posts
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1moAbsolutely. Cold outreach is dying. Warm intros are king. Your network isn't just your net worth - it's your sales pipeline. Community is your new sales team. Your customers are your best marketers. So stop obsessing over your website copy. Start obsessing over your customer experience. Because your next big deal might not be coming from a Google search. It could be coming from a WhatsApp group you're not even in. 😉 Remember, in the community era, you're not just selling a product. You're selling trust. And trust doesn't scale through ads. It scales through relationships. 🤝