Location Based Experiences (LBE) is one of the key themes of BLE this year. Interesting to see how retailers and licensees can tap into this growing sector...
John Baulch’s Post
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the LEGO Group's Daniel Hall is undertaking the punishing 50 before 50 challenge, taking part in 50 charity races over the next year to raise money for Phab - a fantastic chaitry close to his and his family's heart. We wish Dan all the best with this amazing initiative.
Lego's Dan Hall takes part in 50 before 50 Challenge
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Can't believe they didn't ask Phil Ratcliffe or Matt Martin, but to be fair Nandi Bushell is pretty handy with the sticks... looking forward to a new generation of real drummers being inspired by this great product.
VTech celebrates launch of VTech Kidi DJ Drums
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Happy Friday, and welcome to this week's Friday Blog, which looks at what is / isn't happening out in the market, and aims to offer some perspective. Basically, I'm saying it's not the time for retailers to panic just yet - there's a long way to go before Christmas. Also includes some show dates to make a note of for 2025. Forever Autumn... it's the Friday Blog!
Forever Autumn… it’s the Friday Blog!
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Major new partnership alert - Mattel, Inc. has signed a deal with Formula 1 to develop a brand new Hot Wheels range. A great tie-up for both brands.
Hot Wheels and Formula 1 announce partnership
https://licensing.biz
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This is a wonderful initiative from the British Toy & Hobby Association, and Toy World Magazine is delighted to support it. Toy companies can donate their Christmas card budget to the Toy Trust, and have their logo on an ad in our December issue, knowing the funds will help disabled and disadvantaged kids - a real Christmas gift.
Get involved in the 2024 Toy Trust Christmas Card initiative!
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Last call to be part of our November issue, which includes special features on Q1 ranges and Outdoor Toys. The focus is definitely switching to 2025, but if you have any late new additions to your range that you want retailers to know about for Christmas, get in touch now and hopefully we can still squeeze you in.
Last call for the November issue of Toy World
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Simon Leslie has built up considerable management experience in the toy and licensing fields, and has now set up his own business where he will be supporting companies with their growth and profitability strategies. Read more about Simon's new venture here:
Simon Leslie offers his services as The Profit Coach
https://licensing.biz
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PMI is teaming up with Ultimate Fighting Championship for a new range of toys which will launch in Spring '25 - look forward to seeing the line at the shows Omer Dekel Hannah-Claire Frack
UFC and PMI team up for new toy collection
https://licensing.biz
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This sounds like a great collboration between Plus Plus and Flying Tiger Copenhagen - marking the first time the retailer has partnered with another brand and created co-branded products and packaging. Look forward to seeing this in store Claire Coekin Jo Thompson
Flying Tiger Copenhagen joins forces with Plus-Plus
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As a longstanding member of the Spielwarenmesse eG ToyTrend Committee, the unveiling of the Toy Trends for the following year is always interesting. The two chosen themes for 2025 are Anime & Friends and Healthy Heroes. Read more about how these Trends will be presented in Nuremberg here:
Inspiring ToyTrends announced for Spielwarenmesse 2025
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