John DePetro’s Post

Here’s how OUTFRONT Media combines DOOH and mobile to deliver the audiences our advertisers want to reach.

Here’s how OUTFRONT Media combines DOOH and mobile to deliver the audiences our advertisers want to reach.

Here’s how OUTFRONT Media combines DOOH and mobile to deliver the audiences our advertisers want to reach.

Here’s how OUTFRONT Media combines DOOH and mobile to deliver the audiences our advertisers want to reach.

Here’s how OUTFRONT Media combines DOOH and mobile to deliver the audiences our advertisers want to reach.

Here’s how OUTFRONT Media combines DOOH and mobile to deliver the audiences our advertisers want to reach.

FYI: What the creative process looks like in programmatic DOOH advertising (The Media Leader): Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. product sales data by location, product availability, price versus competition or social sentiment. We can also use real-time data […] #DOOH #digitalbillboards #digitalsignage

What the creative process looks like in programmatic DOOH advertising (The Media Leader): Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. product sales data by location, product availability, price versus competition or social sentiment. We can also use real-time data […] #DOOH #digitalbillboards #digitalsignage

What the creative process looks like in programmatic DOOH advertising (The Media Leader): Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. product sales data by location, product availability, price versus competition or social sentiment. We can also use real-time data […] #DOOH #digitalbillboards #digitalsignage

FYI: What the creative process looks like in programmatic DOOH advertising (The Media Leader): Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. product sales data by location, product availability, price versus competition or social sentiment. We can also use real-time data […] #DOOH #digitalbillboards #digitalsignage