John Grad’s Post

Much like DJ Khaled Yahoo Advertising keeps cranking out the hits (insert "another one"). Introducing our Unified TV Audiences that merge CTV and linear data for unmatched insights. Our partnership with eBay showcases the power of precise targeting, significantly boosting campaign effectiveness. Read more below: #yahoo #yahooadvertising #adtech #ctv #linear #convergence #unifiedtv #ctvtargeting

Ready to unlock the secrets of CTV advertising? 📺✨ Our latest blog post dives deep into how CTV is shaking up the ad world with its high engagement, precise targeting, and innovative features. Discover real-life case studies, learn how to harness AI for better campaigns, and see why brands are rapidly shifting their ad spend to CTV. Intrigued? Dive into the details and get ahead of the curve: https://lnkd.in/d6X-WZhB #CTV #DigitalMarketing #Innovation #Advertising #VideoHeroes

As the media landscape evolves, so do the opportunities for advertisers. OTT (Over-The-Top) and CTV (Connected TV) advertising represent the next frontier in reaching audiences through their television screens, but in a fundamentally different way than traditional TV advertising. Unlike conventional TV ads, which cast a wide net and hope to catch the right viewers, OTT/CTV advertising allows for precision targeting. Imagine being able to show your ads only to viewers who match your ideal customer profile, regardless of what they're watching or when. This level of targeting was once the sole domain of digital advertising, but now it's available in the lean-back, highly engaging environment of television viewing. Moreover, OTT/CTV ads are often non-skippable, ensuring your message is seen in its entirety. But perhaps the most significant advantage is the ability to track and measure your campaign's performance with a level of detail that traditional TV advertising simply can't match. You can see not just how many people viewed your ad, but how many visited your website afterward or even made a purchase. This data-driven approach allows for continuous optimization, ensuring your advertising spend is always working as hard as possible. As consumers increasingly shift towards streaming services, OTT/CTV advertising offers a powerful way to reach them in a familiar, high-impact medium, but with all the advantages of digital marketing. Curious about how this modern approach could fit into your marketing strategy? Contact us today at (702 753 4113) or fill up our online form at https://bit.ly/4cFibn7 and let's explore how OTT/CTV advertising can help you connect with your audience in more meaningful and measurable ways. #RocketTVMedia #LasVegas #Vegas #VegasMarketing #LasVegasMarketing #VegasAds #VegasAdvertising #LasVegasAdvertising #VegasDigitalMarketing #LasVegasDigitalMarketing #RocketTVMedia #LasVegasAds #LasVegasDigitalAds #LasVegasDigitalAdvertising #Advertising #Marketing #DigitalMarketing #DigitalAdvertising #DigitalAds #DigitalMarketingServices #IndoorBillboards #IndoorDigitalBillboards #RocketTV

Captify and Magnite revolutionize connected TV advertising with real-time search data. By tapping into Captify's Search Intelligence tools, advertisers gain instant access to invaluable insights from millions of publisher websites.  Forget traditional cookie targeting – this partnership brings hyper-targeting to a new level, allowing advertisers to reach audiences precisely when actively searching for products or services. CTV is poised to be the fastest-growing ad channel. Advertisers can optimize campaigns in real-time, just like in digital advertising. With NBCUniversal also embracing this shift towards performance-driven TV advertising, it's clear that the future is bright for advertisers leveraging search data on CTV. A game-changing opportunity! Image generated with AI. #CTV #Advertising #Search #DigitalTransformation

At Creator Media Network, we empower businesses of all sizes to harness one of the fastest-growing advertising channels: local Connected TV (CTV). Local CTV offers smaller advertisers with tighter budgets and specific geographic needs the same powerful advantages that larger brands enjoy on national platforms. With Creator Media Network, you gain access to precise audience targeting, ensuring your message reaches the right viewers in the right locations. Our CTV solutions deliver customized messaging that connects with your audience on a deeper level. Interactive features and measurable performance tracking allow you to see exactly how your ads are performing, giving you confidence in your investment. As streaming continues to rise and audiences shift from traditional TV, our CTV expertise helps you stay ahead of the curve. We provide a clear return on investment, helping your business grow alongside this expanding media landscape. Choose Creator Media Network for local CTV advertising and experience the next level of digital marketing innovation. Creator Media Network

Exciting News for Advertisers! The landscape of programmatic advertising is rapidly evolving, and Connected TV (CTV) is at the forefront of this transformation. According to eMarketer, advertisers are significantly increasing their programmatic CTV spend, recognizing the immense potential of this medium to reach engaged audiences. Key insights from the article: A substantial increase in CTV ad spending is anticipated. Advertisers are leveraging programmatic technology to enhance targeting and efficiency. The shift highlights the growing importance of CTV in the overall advertising strategy. Don't miss out on the full article to understand how this trend can impact your advertising efforts and help you stay ahead in the digital marketing game. Read more here: https://ow.ly/ieN550SojO2 #Advertising #ProgrammaticAdvertising #CTV #DigitalMarketing #MarketingTrends #eMarketer

Marketers have realized the potential of CTV as an effective channel to reach and influence premium consumers on a big screen in meaningful ways by offering its unique blend of reach, targeting capabilities, and interactive engagement. Advertisers today also prefer CTV advertising because it bridges the gap between traditional TV and the open internet, offering brands a way to target and measure the effectiveness of campaigns. In a recent conversation with exchange4media, Nikhil Kumar, Chief Growth Officer at mediasmart, shared that CTV, with its programmatic ability to measure and optimize campaigns in real-time, enables brands to measure installs, in-app events, and even incremental lift in sales. Additionally, CTV represents a vast ecosystem encompassing FAST channels, OTTs, Games, and News, among others, providing diverse opportunities to engage with viewers in various contexts. Read the complete articles for thorough insights: Part i - https://lnkd.in/gmgThQFu Part ii -  https://lnkd.in/g_JA_-Vk #CTV #CTVadvertising #DigitalMarketing

Introducing Contextual TV by Seedtag: a shift towards precision in the CTV advertising space. A smarter way to connect with viewers by tapping into what truly interests them. It's about making every ad count by targeting the right people, in the right context. Discover how Contextual TV is setting a new standard for relevance and efficiency. Press play for Contextual TV: https://lnkd.in/dgyVy7xz #ContextualTV #ContextualAdvertising #Advertisers #CTVAdvertising

Connected TV (CTV) is proving to be a force to be reckoned with in the world of advertising. According to industry research, 40% of respondents admit that CTV ads outperform their older linear cousin. This superior performance isn't just anecdotal—it's grounded in the significant, measurable impact that CTV has on brand engagement and conversions. A comprehensive study in 2023 highlighted how 60% of CTV viewers engage with ads in real time, a figure that surpasses engagement rates of traditional TV. Furthermore, with the precise targeting capabilities available through programmatic advertising, brands can reach their ideal audience efficiently, ensuring higher ROI. For brands seeking to diversify their advertising mix and adopt performance-driven strategies, CTV offers an unrivaled opportunity. It enables measurable results, cost-effective targeting, and personalized engagement, positioning it as a vital channel in a world increasingly driven by data and audience-specific messaging. If you're interested in harnessing CTV to elevate your brand's reach and impact, let's connect and explore how we can leverage this rapidly growing channel for your business success. #CTV #DigitalAdvertising #PerformanceMarketing #AdTech #Troomile

Check out the article below to read insights from the CTV Connect event. They explain how leveraging cross-platform solutions can maximize reach, enhance ROI, and offer a superior consumer experience amidst the digital video consumption boom. Learn about the importance of real-time optimization, local targeting, and privacy-forward innovation in transforming media strategies. #OmnifyTV