Interesting development and collaboration in a sector of the market that is attracting a lot of attention at present.
Today, Pernod Ricard and The Coca-Cola Company announce a global relationship to debut Absolut Vodka The Absolut Group and Sprite Ready-To-Drink cocktail. Together with The Coca-Cola Company we are excited to embark on a new journey, taking the RTD category to the next level, offering consumers a unique premium product. Absolut Vodka mixed with Sprite brings together two iconic brands in a simple and convenient pairing. Cans will include clear responsibility symbols stating that the drink is to be enjoyed only by consumers of legal drinking age. The launch will begin in select markets in Europe in early 2024 and will expand from there. I’m excited to share this iconic new product with you.
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1yVery odd