John Arnott’s Post

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I grow companies: artificial intelligence, analytics, marketing

In this video, C1M CEO John Arnott discusses the importance of creating a BrandScript. A BrandScript is a narrative centered around your ideal customers and their challenges, ultimately guiding them toward a successful outcome if they choose your product. Additionally, it outlines alternative negative outcomes, highlighting what may happen if they do not engage with your offering. It ensures that you and your team are aligned on the message. Watch the rest of the webinar for insightful details and tips you can apply to your organization today. https://lnkd.in/ggrarsqQ #Brandscript #Narrative #Team

Todd Girvin

Vistage Chair - Partner in Your Leadership Journey | Trusted Advisor | Award Winning Entrepreneur

4mo

I love the StoryBrand techniques and the Brand Script results.

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