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John Barrows John Barrows is an Influencer

I train sales pros to win more business by selling authentically | LinkedIn Top Sales Voice + Insider | Check out my course in the featured section

If you're an AE or SDR, do you schedule an activity to follow up with your customer 1-3 months after you've closed a deal and handed it off to Customer Success or your Account Manager? If you're not, you're missing out on one of the easiest ways to be successful in Sales. Here's why: 1) BELIEF - When you follow up with your client after they have implemented your solution and are seeing value in it, you'll start to believe more about the difference your solution makes to the right client and you'll have more confidence and belief in what you're selling moving forward. 2) RELATIONSHIPS - Most sales reps sign the deal and move on if they are not responsible for maintaining the client. This wastes all the effort you put in to developing that relationship throughout the sales process. When you follow up with no agenda other than to make sure they are getting the value of what you sold them it creates a deeper relationship that could/should last for years to come. 3) REFERRALS - This is the absolute easiest way to fill your pipeline with new, qualified opportunities. When you follow up with a client who is seeing value in your solution and ask if they know anyone else who was facing the same challenges, they usually know people in their network that are and can refer you right in. With that referral, you're no longer in a competitive situation with anyone else because you've already been validated. 4) CHURN ISSUES/PREVENT BAD REVIEWS - By reaching out to a client within the first 1-3 months with no agenda, they might be more open to providing you feedback than their CS/AM because you still most likely have a better relationship with them than the CS or AM does at this point. This way you can uncover potential issues that might lead to churn or bad reviews which is deadly these days. 5) ITS THE RIGHT THING TO DO - Don't just be a "Sales" rep. Show that you care that what you're selling makes a real difference and it's not just about the commission check for you. What did I miss?

Scott Blostein

I coach Millennials who feel stuck in their earning potential transition into 6 figure tech sales roles Ex-Oracle I Ex-Salesforce I Ex-Shopify | Ex-ClickUp

4mo

We have a major emphasis on this right now in our business and it's truly game changing for pipeline generation

Erik Aberg

Sales Exec | GTM Strategist | EQ Enthusiast | Sucker for Pizza

4mo

Absolutely! And perhaps even loop in Customer Success before sealing the deal? It's a game-changer for both sides. For customers, early engagement with CS means a smoother transition from sales to implementation. They get a peek into post-sale support, setting realistic expectations and building trust. For providers, involving CS upfront shows commitment beyond just closing deals. It helps tailor solutions, reduces post-sale hiccups, and amps up overall customer happiness. Bringing CS onboard early not only benefits now but also plants seeds for a long-term, solid partnership.

TJ Beier

Resource QB for CXO | Talks to Strangers | Curiosity King | Dad | Hubz | Coach | Mentor

4mo

I make task reminders to follow up, because on top of your points I’ll add - timing is everything. #4 is very relevant in my world because many deployments and post project management fall short on expectations - especially with SaaS solutions that require specializations on a team of generalists. By following up and potentially fixing a problem that’s 3 months in to a 36 month term, you become the safe pair hands they trust moving forward…

Thidamony Cheas

Sales@Shopify | Making Commerce Better for Everyone

4mo

Relationships are everything. I continue to touch base with customers throughout their length of the contract because of all of the opportunities for referrals, upsells, and knowledge share as John listed. I decided to take a break at the end of last year and the wonderful thing about nurturing those relationships is that your clients will also have a genuine interest in working with you in the future. Most ask me to book a meeting once I land somewhere because there’s a mutual interest in collaborating, and I’m seen as their trusted advisor, not just a sales person who sold them that one thing one time.

Leisa White

Talent Development and Sales Enablement Executive

4mo

When did NOT following up become a strategy? This has always been a basic tenet when it came to my own sales career and one I stressed with my teams. Building a relationship and asking for referrals as well as making sure their needs haven't changed.

Julia Young

Committed to thinking outside of the box in the world of warranty solutions! 🚗🚌🚜 Lets get creative! #WarrantyWarriors

4mo

Sales is building relationships! If you do not maintain those relationships, what's the point?  As sales people, we are not the only person selling "this" product, service, or solution. The reason a prospect turns into a customer is because they have bought "ME." My commitment to solving their problem, my promise to support their journey, and my continued dedication AFTER they sign the dotted line!  Just like you outlined above, John Barrows: Why put forth all of the effort it takes to develop a relationship that sets you apart, to let it die a rapid death?

Matt Green

CRO of Sales Assembly | Investor | Portfolio Advisor | Decent Husband, Better Father

4mo

Every word of this.

Umais Ahmad

Sales @Digitalhire - Helping you hire faster through Video🚀

4mo

Also to add to the fact that all it will require at max is 10-15 minutes to pull up the prospect on the CRM and send them a no agenda follow up to inquire how is it going for them. Make your CRM work for you which literally means CUSTOMER RELATIONSHIP and create tasks ahead of time once the deal is sealed. Would be great to loop in customer success as well. This is such an underrated advice that many salespeople overlook unconsciously!

Michael Dolloff

CRO @ InflowCX | Sales & GTM Leader | Team & EBITDA Builder | PE & M&A Veteran | CX & Contact Center Domain Expertise

4mo

It would be 'worth it' for only one of these reasons but there are 5 great ones! This kind of behavios separates sales reps and sales professionals.

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