Producer of Brand Stories. Accelerate company growth by co-creating social media stories with brands and creators. Have Helped 250+ Leading Brands. #Branding #CreatorEconomy #SocialMedia. Conference Speaker
How did PRIME Steal $1BN from Gatorade? If you also grew up watching sports, you'd know Gatorade ruled the hydration industry for decades - Until.... 2 Youtube celebrities, Logan Paul and KSI, introduced their own Sports drink brand - PRIME. Founded in January 2022, the brainchild of these two influencers with a massive following used modern marketing tactics and ended up selling 1 billion bottles in just 2 years. Their 2023 revenue was estimated at $1.2 billion. What's the secret recipe? How can you copy their success? You'll get all your answers. Watch the video and comment SCALE I'll share a complimentary blog with you that outlines our 5 Steps to Cracking The Social Media Code. #primedrinks #modernmarketing
Very insightful John Bohan Whether you like the guy or not, his self-promotion efforts have allowed his PRIME product to start with momentum and not have to start from the very bottom. I'm interested in your SCALE blog!
Your videos are amazing John Bohan and you're so right: less telling - more connecting
That's a crazy story and a ridiculously cool video John Bohan. Influence is changing the landscape of power... really fast.
This is what happens when you mix social media clout with a good product. Genius John Bohan
I really love your explanation, especially the difference between the social media strategy of Prime and Gatorade. Audience first not the brand, ALWAYS. John Bohan
Wow John Bohan, what an incredible story of innovation and success! Excited to scale up and discover the steps to Cracking The Social Media Code!
love the video. i need to steal your editor! great stuff brother
This is brilliant marketing John Bohan
Host of The Ad podcast where I interview the c suite from brands, agencies, media company's, ad & brand tech, influencers and thought leaders as I give myself a MBA in marketing, also known to make the CRM go BRRR 🤑💰💵
5modid you watch the Jake Paul doc on Netflix? I checked it out this weekend (great way to spend mothers day BTW) it was pretty riveting, I've tracked the Paul Bro's and Prime from a distance as a creator economy brand, but no piece of brand storytelling really moves the needle like a Netflix doc, ask the PGA or F1!