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AI search reshapes consumer behavior, Bing captures growth, Comscore confirms. #SearchTrends #AI #MicrosoftAdvertising https://lnkd.in/diaqz27Z

Exciting insights from Alia Lamborghini, SVP Global Revenue at Yahoo. She emphasizes that we’re entering a new phase in ad tech with the rise of AI. As advertisers face overwhelming AI options, Alia highlights the importance of implementing it effectively to drive performance. Solutions are available—let’s navigate this AI boom together! https://bit.ly/3MXD2Yp

In 2024, the media and publishing industry is turning to AI, #FirstPartyData, and diversified revenue streams to engage readers, address generational gaps, and optimize content through A/B testing, as companies strategically adapt to the evolving landscape for sustained innovation and growth. https://bit.ly/3RdkHZ2

As AI continues to dominate headlines, we dug into both consumer and advertiser sentiment towards AI with Yahoo Advertising. The new study explores consumer usage, and behaviors around AI across different generations, as well as how advertisers can build better relationships with consumers when leveraging the power of the technology. Read more in ADWEEK: https://ow.ly/2VjU50QITqs

We talk about the importance of being consumer led, but AI adoption appears to be advertiser led at the moment based on new research from Publicis Media and Yahoo Advertising. The study validates that transparency will go a long way in bridging the gap between industry acceleration and consumer acceptance as we enter this next stage of AI-driven advertising. https://lnkd.in/g5gXW8Yy Get the full report here: https://lnkd.in/gDcep8Gj

In 2024, the media and publishing industry is turning to AI, first-party data, and diversified revenue streams to engage readers, address generational gaps, and optimize content through A/B testing, as companies strategically adapt to the evolving landscape for sustained innovation and growth. https://bit.ly/3RdkHZ2

TLDR: Our CEO Hitesh Chawla explains how Silverpush uses LLM and Generative AI to provide better outcomes and safety for digital video campaigns across YouTube, CTV and OLV. Thanks to Campaign Magazine for publishing their interview with Hitesh. They discuss how Silverpush's unique AI platform has helped brands succeed. "By combining AI-led creative enhancements with our contextual intelligence engine, we achieve significant improvements in all the key metrics tracked by brands." https://lnkd.in/gTEdHyfs

In a new, comprehensive report, analysts at New Street Research outline how AI is influencing almost every facet of the ad industry -- from creative to ideation to media and marketing analytics. And while they downgraded initially bullish estimates for ad-supported AI agents, they estimate pure-play AI enabled experiences will surge to billions of dollars over the next few years -- at least initially due primarily to its impact on search, especially Google's AI Overview ads. "We expect AI Overview advertising to generate $17 billion by 2027," the New Street Research analysts forecast in the just-published report, "The ROI on Gen AI Primer." The analysts estimate Google AI Overview ad revenue will be $1.7 billion in 2025, $6.7 billion in 2026 and $16.9 billion in 2027. Media Daily News has more. https://bit.ly/3WroQLg #TopTakes #AdTech #AIAdvertising #DigitalMarketing

Consumer search behaviors will fundamentally change in 2024 as generative AI takes over the search bar. Here's how to do more with less traffic.

🚀 Embracing AI for Business Growth 🚀 In today's digital age, AI is transforming how businesses operate, driving efficiency and innovation across industries. From enhancing customer experiences to optimizing operations, the integration of AI technologies is proving invaluable. 📈 Key Benefits of AI for Businesses: 1. Improved Decision Making: AI-driven analytics provide deeper insights for better strategic decisions. 2. Enhanced Customer Experience: Personalized interactions and support through AI-powered tools. 3. Operational Efficiency: Automation of routine tasks reduces costs and increases productivity. 4. Innovation: AI enables the development of new products and services, staying ahead of market trends. Stay ahead of the curve by leveraging AI to unlock new opportunities and drive your business forward. #ArtificialIntelligence #BusinessInnovation #AIGrowth #TechTransformation Link source: https://lnkd.in/dxNsQF4X