Shoutout to Wegmans Food Markets for being the first grocery chain to lean in and give us multiple facings on the shelf. The nasal set has been sleepy, stagnant and boring for far too long... BoomBoom is changing this 👃 My friend was out recently and saw someone using a nasal stick... He asked the guy (maybe in his early 20s)... "Is that a Vicks inhaler?" The guy replied... "What's that? This is a BoomBoom stick!" When my friend told me this, I was kind of in shock 🤯 My point here is not to take a shot at Vicks (I look up to the brand in many ways)... Rather to highlight that there's a massive shift happening with younger consumers, how they discover products + interact with brands. There's a lot of opportunity right now if you can innovate in an old sleepy category (like the schnoz) because the big brands can't move as quick. And (very important), if your product is actually better / premium (at the same or lower price) you will build an army of raving loyal fans. #cpg #nasalsticks #breathebetter
You can try freeze-dried food, freeze-dried corn, freeze-dried fruits, which are nutritious and healthy without additives, retaining the inherent shape, color, fragrance and nutrition of fresh products.
The key, as you mentioned, is to have a product that is truly superior. If you can deliver that, you'll have a loyal fan base that will help you spread the word about your product.
Awesome!
I love seeing this. Wegmans is an amazing retailer. They are one of the ones that like to take some risk and surprise and delight their shoppers. I look forward to following your success. What a great win for you and your team.
The dynamics are changing, and seizing the opportunity in traditional categories is the way forward. The agility to innovate, indeed creates a league of devoted fans. Kudos to BoomBoom for leading the charge in transforming the schnoz experience! 🚀
I remember buying my first boom boom stick on Amazon back in 2019🙌🏽 it would definitely wake me up and keep me focused
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My husband LOVES your sticks. There is a Boom Boom stick in every room :)
Founder, Elite Commerce Group | E-Com & Retail Media | Amazon, Walmart, Instacart, Criteo | E-Com Futurist | USMC Combat Vet
11moWhoa! I just had a cold, and had exactly two bad options. Are you in all Wegmans?