John Kuriyan, MBA’s Post

Does Empower's EVP, Managing Director, Greg Clausen believe streaming is at an inflection point? "The media industry has witnessed significant growth in video streaming services over the past several years. Both the number of streaming providers and the viewership of streaming services have shown steady growth. But recent data suggests that we may have reached the peak of consumers’ interest – or perhaps their willingness to pay – for so many providers. Industry estimates suggest that consumers are paying for approximately five streaming services per month, with the average monthly expense reaching $60.60 in 2024, a 23% increase from 2021. Price hikes, as well as a crackdown on password sharing, have led to over half of all consumers discontinuing a service in the past year. From an advertising standpoint, this situation may present a fantastic opportunity. Since the onset of TV, the value proposition between creators/networks and viewers has relied on advertising to fund content creation. With rising subscription costs, consumers are becoming more open to lower-priced packages with limited advertising. This shift may allow us to connect with a broader audience for our clients’ messages, offering new avenues to engage streaming audiences. It seems like we are heading “back to the future” where the traditional media model blends with modern streaming platforms." https://lnkd.in/eMNMWTkq MediaPost Wayne Friedman #MediaPost #EmpowerMedia #LiveEmpower #Streaming #advertising #media #POV #TV

Streaming services are facing new challenges! Global streaming platforms are shifting their focus from simply attracting subscribers to keeping them engaged. They're doing this by offering a mix of exclusive shows, sports, and a vast library of content. A recent study reveals key insights into streaming content. - A new report analyzes the content on major streaming platforms. It highlights several key findings: - Most content is exclusive but underwatched: 93% of content is exclusive to a single platform, but a significant portion goes unwatched. - Licensed shows are more popular: Licensed TV shows are twice as popular as original programming, especially non-exclusive content. - Recent content dominates: Over 80% of content is from the last 35 years, with less than 12% being older. - Global content is on the rise: Only 44% of content is produced in the U.S., indicating a growing global focus. - Drama is king: Drama is the most popular genre, often with a tense mood. #Streaming #SVOD #Drama #Content

Streaming has evolved with two core business models: content creation and distribution. Netflix seamlessly integrates both, producing and distributing content on its platform. In contrast, YouTube takes a unique approach, hosting creator-generated content supported by ad revenue. This model allows YouTube to achieve a scale unmatched by traditional streaming giants—over a billion hours of content consumed daily on YouTube TV alone! But did you know there's an even more profitable model? Enter creator-owned streaming networks like Nebula and Dropout. By both producing and owning their content, these platforms achieve unprecedented economies of scale. These niche, hyper-targeted networks leverage creators' domain expertise and authenticity to foster deeper audience engagement. As we witness these shifts, what do you think will define the next era of streaming? #StreamingEconomy #ContentCreation #DigitalMedia

"Video Engagement Matters in the Streaming Desert" As streaming services become more competitive, time spent, retention, and video engagement are becoming more important than subscriber acquisition. Video engagement is a metric that shows how engaged and engaging your subscribers are with your service. The higher the engagement rate, the more likely they are to stay subscribed. https://lnkd.in/geE3xJis

Live streaming is a great tool for connecting with your audience in a more natural and meaningful way. From #Facebook to #Instagram to #Youtube, pretty much all platforms offer a live streaming option, and the number of brands using it is rapidly increasing. Why? The answer is simple: it allows users to interact instantly with your content and become part of it. Want to start live streaming but don’t know how? Here is a great guide that will help you get started! - https://lnkd.in/gY-y-Sp - #SocialMedia #VideoContent #LiveStreaming #marketing #DigitalMarketing

Did you know that 48% of streaming customers cancel their subscriptions simply because they can’t find anything good to watch? The latest Gracenote State of Play report reveals this shocking trend, highlighting the urgent need for streaming services to focus on viewer desires and personalization. How can providers make it easier for subscribers to discover content? Meet Quickplay Media Companion! Powered by #GenAI, it offers personalized recommendations that captivate viewers and keep them engaged, ultimately reducing churn. Check out the full report here: https://bit.ly/4i3ykXf #StreamingSolutions #PersonalizedViewing #TekmarkBroadcast

🤔 Struggling to figure out how to monetize your OTT streaming service? https://bit.ly/4bDRSNi This blog post explores the three main OTT monetization strategies: subscription, advertising, and transactional. 💡 The right strategy depends on your target audience and the type of content you offer. 🔹 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻-𝗯𝗮𝘀𝗲𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 provide a steady stream of revenue, but require a critical mass of high-quality content to attract subscribers. 🔹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴-𝗯𝗮𝘀𝗲𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 are free for viewers, but they may not be a good fit for all audiences. 🔹 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 can be a good option for niche content providers, but they may not generate as much revenue as subscription or advertising-based services. Which OTT monetization strategy is right for you? #UniqCast #video #streaming #ott #blog #payments #pricing

"The content business is about taste" Spending a lot of money on production doesn't make you the audience's choice, which is why your content curation strategy - your distribution strategy - is so important. In a world of free, ad-supported Streaming TV FAST, Tubi is continuing the success equation. Fox's Tubi has discovered the power of "turning scarcity into creativity," which is how they beat Disney+. K-streaming, which requires a different strategy than Netflix, should study Tubi https://lnkd.in/g7AF4R4w #tubi #directmedialab #streaming #kdrama #kplatform #ott

🌐 Industry Insights: The Future of Streaming Top executives from major streaming platforms have come to a consensus: more ads and higher prices are on the horizon for the industry. As the market evolves, these changes are expected to drive growth and ensure sustainability. 📈 🔹 More Ads: To maintain and increase revenue streams, viewers should anticipate a rise in ad-supported content. This strategy aims to balance cost for consumers while providing diverse content options. 🔹 Higher Prices: Subscription fees are projected to increase, reflecting the value of premium content and investment in original programming. These shifts signify a new era in streaming, aiming to offer richer content experiences while adapting to the economic landscape. 🌟 #StreamingFuture #IndustryTrends #DigitalMedia #StreamingEconomics #ContentEvolution

YouTube just made history by becoming the first streamer to surpass US TV usage. This milestone highlights the shift in how audiences consume content, with streaming platforms playing an increasing role in today's media landscape. As content providers and advertisers, adapting to this trend is crucial. SSPs have a unique opportunity to help publishers and media companies monetize this growing audience effectively. With strategic inventory management, enhanced programmatic offerings, and data-driven insights, SSPs can empower publishers to maximize their revenue as streaming continues to dominate. #Streaming #DigitalAdvertising #SSP #Programmatic #AdTech #OmnifyTV