John Kuriyan, MBA’s Post

Is Roku Redefining Streaming Ads? 👀 🤔 Roku's expanded partnership with XR Extreme Reach is set to elevate TV streaming ads. By combining XR’s AI-driven creative insights with Roku's CTV scale, advertisers can now deliver more personalized ads, boosting engagement and conversions. This collaboration promises better targeting, creative effectiveness, and comprehensive campaign optimization. Could this be the new standard for streaming ad performance? How might these innovations shape your ad strategies? 🎯📊 #Streaming #Roku #AdTech #DigitalMarketing #CTV #Advertising #Innovation #MarketingStrategy #Brands

Maximizing CTV Impact: The Crucial Role of DSP Agnosticism in Premium Networks In the dynamic realm of Connected TV (CTV) advertising, where innovation and adaptability are paramount, the concept of DSP agnosticism emerges as a linchpin strategy. As advertisers navigate the diverse landscape of streaming platforms, the importance of remaining unbiased towards any single Demand-Side Platform (DSP) becomes increasingly apparent. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gAFV8tWT

Nordic streaming is booming! 🚀 This means BIG opportunities for advertisers in the tech-savvy Nordics. 💡   Think about it: Nordic households average THREE streaming subscriptions 🤯 Over 30 million streaming subscriptions are predicted across the region 📈 Reaching engaged audiences through targeted ads becomes a game-changer 🤩   So, it's time to #ReimagineTV! But how do we navigate this evolving landscape? 🤔 Specialist Johan Holm, Director of Video Solutions, Nordics, gives you the latest insight on how to navigate in this evolving landscape.   Read more right here 👉 https://lnkd.in/d4g6Tc4v

Let’s connect 📲 to discuss how CTV Blueprint can help your dealership! Message me to book a demo.

#ICYMI🚀 2023 was an incredible year for Multicast ABR! Now, have you though about how successful the blend of multicast streaming and targeted advertising for streaming can be? No? So, You Need to Discover the Seamless Harmony of Multicast Streaming and Targeted Advertising now! Explore the intriguing relationship between multicast streaming and targeted advertising in our latest blog post. Find out how these technologies work together to enhance the streaming experience. Click the link below to dive in and learn more👇 https://lnkd.in/gycJzYTf   #MulticastABR #Multicast #mABR #SSAI #ADinsertion #DAI #advertising 

Bringing a strategy from Linear’s playbook to streaming TV, the Pontiac platform can deliver your CTV ads in primetime for a fraction of the cost. Pontiac’s new primetime pacing model delivers a modern take on the tried-and-true traditional TV strategy with programmatic execution, striking the perfect balance between broad reach and precise targeting. By distributing daily budgets according to peak TV viewing times, campaigns are optimized to see your largest potential audience without the traditional primetime upfronts. If your CTV setup looks like any other digital ad-buy in your media plan, you may not be getting the most out of your ads on the big screen. With features tailored to addressable TV, Pontiac provides the tools to drive the value of Linear TV ads with the full flexibility, targeting controls, and cost-efficiency of programmatic buying to reach your audience when & where they’re most engaged.

Ready to revolutionize your advertising this year? Introducing ReTV: Streaming TV Site Retargeting! 🚀✨ Reconnect with users through personalized video content, precisely targeting their past online interests. Combine this powerhouse with Streaming TV Geofencing for an unbeatable advertising synergy. Care to dive deeper? Explore the details in our blog post below. #StreamingTV #DigitalMarketing #Geofencing #ReTV #ApartmentGeofencing #Multifamily

Unlock streaming success directly to your audience with OTT Advertising from Forge Advertising! 🚀 Elevate your brand's visibility and engagement with targeted campaigns on streaming platforms. Let's reach new heights together. . 𝑳𝒆𝒂𝒓𝒏 𝑴𝒐𝒓𝒆 👉🏻 www.forge-advertising.com . . #ForgeAdvertising #OTTAdvertising #StreamingSuccess #DigitalMarketing #CustomerEngagement #SalesBoost

Why has Connected TV (CTV) become so important in the TV industry? Because TV is now a data business and CTV is the machine to generate that data. CTV serves as the fundamental pillar of the streaming industry, facilitating the seamless flow of valuable viewer data. While audiences indulge in content, streaming platforms leverage this data to create detailed user profiles, enabling precise targeting and revenue generation. From enhancing customer satisfaction and loyalty to driving targeted advertising and funneling viewers towards premium services, data-driven strategies are revolutionizing the TV landscape. In this new world of TV, you must learn and adapt to using data analytics. It is key to understanding viewer behaviour , predicting preferences, and crafting personalized experiences. Dive into the "data stream" and with it the power of CTV, streaming, and data to enhance your media services. Otherwise you will drown in the stream. #CTV #Streaming #Data #TVIndustry #TVStrategy

Discover the top 12 benefits of Connected TV Advertising! 📺✨ From sophisticated targeting to real-time analytics, elevate your brand with these powerful advantages. #ctvadvertising #adssafety #programmaticadvertising #adtech #connectedtv #fastchannels #vod #content #streaming