Founder @ Scribewise | Author, "Playing It Safe Sucks: A Manifesto for Courageous Marketing" | Marketer for Professional Services Firms
“Mimicking the herd invites regression to the mean.” Legendary investor Charlie Munger said that, and it is obviously true. And yet, most professional services firms act like carbon copies of their competition. They have the same messaging. They market in the same channels. They offer the same services to anybody who walks in the door. They might do this out of fear or lack of imagination, but the biggest reason services firms all sound the same is because they incorrectly value the things that only they can see—what goes on inside their walls. We need to fix this. We need to understand what our customers see and care about. Your company needs to find its “neon fingerprint”—the unignorable identifier that lets the world know that you are on the scene.
Dave Birdwell
2mo
Well said and I’m stealing the quote. Love it
Putting Design to work for Business | Branding + Marketing Communications | Entrepreneur | Networking Connector | Speaker | Volunteer
2moFinding what makes your company unique is essential. Instead of copying competitors, focus on what sets you apart and how you can meet your customers' needs in a way no one else does. This unique angle will make you stand out. John Miller