In my 10+ years journey, I have learned many lessons, and I think when it comes to implementation of your business/job demands you can achieve the success without taking stress:
Here is my cheat sheet-
My boss asked me, your key part will be Identifying new business opportunities:
I kept these things in my mind:
Focus: Instead of targeting new clients for traditional services, consider exploring opportunities within the co-working ecosystem itself. This could involve:
Expanding membership packages: Create targeted plans for specific demographics or industries.
Offering additional services: Rent event space, provide administrative support, host workshops or networking events.
Partnering with local businesses: Offer discounts or bundled services with cafes, gyms, or transportation providers.
Developing technology solutions: Create apps or platforms to enhance the co-working experience. - ( Here I took help from digital agency and they also became my client).
Business development:
Focus: Build your brand and reputation as a vibrant community hub. This involves:
Networking: Attend industry events, connect with local businesses and organizations.
Building partnerships: Collaborate with educational institutions, accelerators, or incubators.
Creating content: Share case studies, success stories, and industry insights through blogs, webinars, or podcasts. ( During Initial stages, I was writing about solving the customer pain areas, and boy did I solve it, YES! :) )
Community engagement: Organize social events, workshops, and networking opportunities for members.
Proposal development:
Focus: Tailor proposals to address specific needs of potential members or partners. This includes: ( as I did for co-working, so writing here basis that)
Highlighting unique benefits: Showcase features like flexible workspaces, collaborative areas, or community events.
Customization: Offer personalized membership plans or service packages based on client needs.
Data-driven approach: Use relevant statistics about local co-working trends and cost benefit analysis for their real estate approach.
Clear value proposition: Communicate the tangible benefits the member or partner will gain by joining your space.
Leading client pitches:
Focus: Emphasize the community aspect and collaborative environment in your presentations. This could involve:
Showcasing success stories: Share examples of members who have grown their businesses within the co-working space.
Highlighting networking opportunities: Demonstrate how your space fosters connections and facilitates partnerships.
Emphasizing flexibility and affordability: Present different membership options and competitive pricing compared to traditional office spaces.
Interactive approach: Encourage questions and engage in a personalized conversation with potential clients.
Hope the above will help :)