John Paik’s Post

Looking for funds for your movie or TV productions? Brands have always been involved in the making of a movie or TV show. But it starts to have a new, better quality. If you go back to the origin of film making or TV show production, you will quickly come to learn that is was always about selling something. Even so simple than selling you an idea or mission. Nowadays - as finding funding becomes so difficult - you might want to turn to brands and look for a creative discussion with them. Putting some branded products on the set is easy, but telling a compelling story around a brand imagine requires more than that. Here is where you truly can shine and use the creativity of your team. You must be willing to partner with this brand deeply and positively. Shine a light on a topic that resonates with the brand and its target customers. Tell a great story - but do not sell. That is art. The way products are being sold changes anyways. The format of advertising and how, for example, TV channels work with brands around this is shifting. Some TV broadcasters that I know speak now more about brand partnership and relationship marketing rather than ad sales. Brands are involved in the ideation process of a show and the whole production details: from set design to dialogues. The sales pitch to the consumer itself might then happen via delicately placed overlay ads or even in some totally different media outlets. New data driven ad technology does help to make the connect. CTV and new ad formats, data tracing and analytics are also important part of such a strategy. Learn more how to do it? Speak to me. Have one experience of working with brands? Tell your story in the comments. #brands #movieproduction #tvshow #advertising #strategy #ctv #streaming #netflix #nike

Brands that aspire to get their film on Netflix might do well to see "Sue Bird: In the Clutch," a documentary on the WNBA star. The film was buzzed-about at Sundance, but not for the reasons you might think. It was backed by Nike's production arm Waffle Iron Entertainment, which has been in business with HBO and Apple TV +, and now, Netflix. Many brand films still look like ads, but the success of films like "In the Clutch" could nudge more to make films that carry no traditional branding. My story in Business Insider: #brandedentertainment #streamingwars #advertising https://lnkd.in/eRg_UdFR

Find out how Disney's beloved mascot, Mickey Mouse, helped create a brand that leaves a lasting impression. Check out this post to learn more: https://lnkd.in/eZf8342B #mascot #brandmascot #powerofbrandmascots #importanceofbrandmascots #buildyourbrand #branding #brandingmusthaves #brandingtips #famousmascot #mickeymouse #graphicdesignergeeks #designgeeks #webuildbrands #insights #followers

How Influencer-Led Campaigns Stand Out with Celebrity Filmmakers When a celebrity, especially a renowned filmmaker, is involved in directing or creating an advertisement, the result can be truly exceptional. Take, for instance, the ad by Dua Lipa for Porsche. Key Differentiators: Creative Vision: Filmmakers bring a unique artistic perspective, transforming a standard ad into a captivating visual story. Cinematic Quality: Leveraging their expertise, filmmakers ensure high production values, resulting in a polished, cinematic experience. Authenticity: Celebrities bring their authentic selves to the project, resonating deeply with their audience and creating a genuine connection. Narrative Depth: Filmmakers excel in storytelling, adding layers of narrative depth that elevate the brand message beyond traditional advertising. By collaborating with a filmmaker, brands can create a compelling and memorable ad that stands out in the crowded media landscape. Source: Porsche Cars North America #Dualipa #Porsche #Marketing #Ad #Dua

Find out how Disney's beloved mascot, Mickey Mouse, helped create a brand that leaves a lasting impression. Check out this post to learn more: https://lnkd.in/eZf8342B #mascot #brandmascot #powerofbrandmascots #importanceofbrandmascots #buildyourbrand #branding #brandingmusthaves #brandingtips #famousmascot #mickeymouse #graphicdesignergeeks #designgeeks #webuildbrands #insights #followers

Watch the highlights from DCM Upfronts 2024, where guests came to find out how brands can MAXIMISE with cinema. 🎬 Hear from clients, agencies and industry experts about cinema’s unique role in shared viewing, immersive experiences and cultural impact. Karen Stacey, Davina Barker, Alex Taborda, Steph Ferreira, Josh Hurrell, Andrew Tenzer, Jeremy Kolesar, Tom Linay, Elizabeth Anyaegbuna, Tom Cornish, Ian Stevens, Harry Packshaw, Maria Donaldson #MaximiseWithCinema #DCMUpfronts2024 #CinemaAdvertising #Media #Advertising #Cinema

Find out how Disney's beloved mascot, Mickey Mouse, helped create a brand that leaves a lasting impression. Check out this post to learn more: https://lnkd.in/ev-yq9ZN #mascot #brandmascot #powerofbrandmascots #importanceofbrandmascots #buildyourbrand #branding #brandingmusthaves #brandingtips #famousmascot #mickeymouse #graphicdesignergeeks #designgeeks #webuildbrands #insights #followers

Why does Popart Films stand above the rest? It’s simple - our unparalleled creativity, flawless execution, mesmerizing visuals, and strategic prowess are unmatched. 🚀 Each campaign is a masterpiece, carefully crafted to not just meet, but exceed your expectations. 📈 It’s not just about making a splash; it’s about generating massive returns on investment. Popart Films turns your creative visions into lucrative realities, ensuring every dollar spent becomes a valuable investment. In a world where average is the norm, Popart Films dares to dream bigger, push boundaries, and redefine what’s possible in advertising. We don’t just lead; we revolutionize. 💡🔝 Ready to make your mark and captivate your audience? Partner with Popart Films and experience advertising excellence. Contact us today to start your journey to unforgettable success. 🥂 #PopartFilms #AdvertisingExcellence #CreativeMasters #viralmarketing #videomarketing #adagency #creativeagency #denvervideoproduction #videographer #filmproduction #smallbusinessowner #businessownership

You're already #marketing to your audience in the walled gardens, so why not get some feedback on your efforts? Are you relevant? How do they perceive your brand? What products are interesting to them? Stop wasting time with third-party panels and get real, actionable data directly from the consumer. #performancemarketing #consumerinsights #marketresearch #socialmediaadvertising #promotions #sweepstakes

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