John Reiss’ Post

BLURRING LINES BETWEEN ONLINE & IN-STORE SHOPPER JOURNEYS According to Ryder System, Inc.'s recent study [“The Influence of Omnichannel Excellence on Consumer Behavior"] based on a survey of more than 1,300 U.S. shoppers: > 61% of consumers surveyed said they enjoy in-store shopping for the experience of trying on products, comparing items and more [+21% YoY] > 35% say that they prefer in-store shopping because they don’t want to wait for online orders to come in the mail > 15% prefer in-store to avoid package theft > 41% of cosmetics shoppers do so in-store > 54% of apparel shoppers buy in-store > 77% percent search for items on their mobile devices while in a store > 69% compare prices with nearby stores on their mobile devices (58% check availability at other stores) > 40% of shoppers make additional purchases when they pick up or return purchases in stores Link to study in first comment. #omnichannelmarketing #CX #shoppermarketing #retailmedia

For my Marketing Network...and anyone else who is interested in Omnichannel! We have big news that we’re super-excited to share: The 2024 Omnichannel Insights Report is now LIVE!  See the link below! With the rapidly-evolving retail landscape, we surveyed consumers on their current habits and preferences when it comes to shopping for groceries, personal care, and alcoholic beverages. So, what do consumers really want?  Across the board, they crave convenience, personalization, and a seamless shopping experience between online and in-store. But things get interesting when you start digging into their varying preferences by category, age, and gender. Follow this link to sign up for the free report...or even better- sign up for a demo to learn more about what we do and how we can help you and your team engage consumers wherever and however they shop! https://lnkd.in/epYjrjVQ #ecommerce #marketing #omnichannel #shoppinginsights

As competition for shoppers’ attention continues to rise, #beauty and #fashion brands are continuously looking to drive trust and loyalty to attract and retain customers. According to May 2022 research from McKinsey & Co., U.S. consumers are increasingly switching brands. For the brands that successfully foster customer loyalty, this generates value for brands by driving purchase frequency, brand affinity and basket size. Excellent customer experience is what drives loyalty to your brand. One of the most important factors in creating an excellent customer experience is making sure that your experience is consistent across channels. However, the biggest obstacle to delivering that consistency on every channel for every customer is managing your product catalog data. Customers need accurate and thorough information about products before they will feel comfortable making a purchase. Product data also tells the shopping channel what the product is and makes sure it appears in the right ads for the right people. Inaccurate or incomplete product data can lead to poor personalization in ads and discrepancies in pricing or stock information, killing your conversion. #canadianbusiness #inventory #omnichannel #fashionbusiness #retailbusiness #ecommerce #luxuryfashion #luxuryretail

The 2024 Omnichannel Insights Report is LIVE! ✨ 🚀 With the retail landscape rapidly evolving, we surveyed consumers on their current habits and preferences when it comes to shopping for groceries, personal care, and alcoholic beverages. So, what do they really want? 🤔 Across the board, they crave convenience, personalization, and a seamless shopping experience between online and in-store. But things get interesting when you start digging into the varying preferences by category, age, and gender. Once you’re armed with all the intel, you’ll be ready to meet (and likely exceed) consumer expectations. Download The 2024 Omnichannel Report here ⬇️ https://lnkd.in/e7cd9PCx #OmnichannelInsights #OmnichannelReport

Contemporary consumers frequently employ various channels for their purchasing decisions. The widespread practice of omnichannel shopping is notable, with a significant portion of FMCG sales attributed to shoppers utilizing diverse channels. Among all consumers, a considerable majority engage in both physical store and online purchases, while a smaller percentage exclusively opt for in-store shopping. The fraction of consumers relying solely on online shopping is minimal. This behavior isn't a momentary trend but rather a noteworthy and enduring aspect of consumer behavior. #consumerbehavior

Shoppers want easy access to product information, whether browsing online, strolling through your store, or even on their way there. Here are three key steps to enhance your omnichannel game: - Know your customers inside and out. Understand their preferences, values, and shopping habits. Use data to personalize the experience and build lasting trust. - Create a directive in-store experience. Guide customers to the information they need, whether it's through QR codes, interactive displays, or knowledgeable staff. - Align your internal teams. Break down silos and ensure everyone is working together to create a seamless experience across all channels. #Retail #Omnichannel #CustomerExperience https://lnkd.in/er8VP8qT

🚨 Webinar Alert 🚨 85% of consumers are #omnichannel shoppers. Can you harness this insight to its fullest potential? Join us as we continue our OmniGrowth webinar series, hosted in partnership with firstmovr and Profitero, aimed to help you to navigate the complexities of the omnichannel universe. In this session, Anne Zybowski and Oskar Kaszubski will: 💻 Detail the omni-imperative to move beyond blind basics and supercharge your brand’s incremental growth 📕 Unveil the full category playbook to diagnose growth opportunities and move from insight to activation 💡 Demonstrate how to build fluency across different data types and metrics to plan consumer-centric omni-activation strategies ⭐ Use category and total store dynamics to incorporate in your 2025 strategic plan Register now: https://lnkd.in/eqxBeYET

Want a peek into the 2024 Omnichannel Insights Report? 📊 Here are a few interesting stats when it comes to varying consumer preferences when you break it down by category, age, and gender: When it comes to groceries, 62% of consumers are shopping online in some form (either a combo of online/in-store, online with delivery, or online with pick-up). When it comes to shopping online for alcoholic beverages, gender plays an interesting role in preferences – 45% of men say a delivery option is important, whereas 41% of women say delivery is not important. In the personal/home care department, age is the differentiator: Those in the 25-54 demo prefer to mix in-store and online shopping, while those 55+ value delivery. For the full intel, download the report here 👉 https://lnkd.in/eiTJxAC4... #OmnichannelInsights #OmnichannelReport

Newly refreshed with data through 2023, the Numerator Consumer Electronics Tracker provides quarterly insight into omnichannel consumer buying behavior in select electronics categories. Here’s what we learned in the latest update: 💻 Gen X and Millennial shoppers are the most likely to purchase electronics throughout the year. 📅 Across all consumers, November and December are the most popular months for electronics purchases, followed by July. 🏬 The most common ways shoppers discovered their electronic items were in-store (32.8%), on retailer websites (26.1%), and from recommendations from family or friends (22.2%). Learn more: https://bit.ly/4avpb5B #Numerator #electronics #consumerbehavior #insights

What do consumers expect from digital experiences in the QSR space? We’ve just launched our latest survey, gathering insights from 3,500 consumers across the US, UK, and Australia. The goal? To uncover the trends shaping consumer preferences and behaviors related to digital demands and channels. The US-specific stats are now live on our website—be sure to check them out. My colleague Melissa Minkow and I are happy to discuss it in more detail. Download the full report here: https://lnkd.in/dbv838th #QSR #omnichannel #retailstrategy