Johnson Brothers’ Post

Expose Yourself! Do not be afraid to be yourself and revel in your flaws and imperfections (dead pixels) as these elements can be spun around to endearing qualities, originality, and memorable ad campaigns. See the below example of brilliance!!! Cheers!

It’s official… 🎄🎅🎁🥂🍾🍽️🥩 Our leadership team has started tracking figures and sales, which can only mean one thing; Christmas is officially on the way 💫 Sales tracking ahead of last year means some impressive pre booked figures, The team are working to launch the Early booking incentives for our franchise partners with brand support from Diageo on our drinks offerings 🥂 Merry Christmas 🍾 #christmas #brand #marketing #sales #hospitality

🏆 Dr Pepper has scored a major victory! 🏆 In a thrilling development, Dr Pepper has surged ahead in the beverage world, thanks to its game-changing college football sponsorships and irresistible new flavors. This bold strategy has ousted Pepsi from its long-held top spot. The introduction of new, refreshing flavors has been a key factor, capturing the hearts of consumers with every sip and showcasing why Dr Pepper stands out in a crowded market. With this winning strategy, Dr Pepper has redefined the game, celebrating a refreshing victory that's bound to be remembered. 🏈 Follow us to learn more insights about of Marketing world. . . . . . #DrPepper #Pepsi #MarketingGenius #FlavorInnovation #GameChanger #SoftDrinkChampion #FootballMarketing #TopSpot #CreativeCampaign #MarketingStrategy #BoldMove #BeverageIndustry #ConsumerFavorites #BrandVictory

Watching the raid on Sean Combs' home during the news took me back to September 2006 when I led Diageo’s Reserve Brand Group. The Cîroc team, ably led by Jamie Herbstman, presented two potential growth strategies: (1) partner with Sean “Diddy” Combs, an idea generated by the inimitable Jacquie Lee, or; (2) a traditional brand-building campaign for “self-defined sophisticates living an uncommon lifestyle”, developed by KBS (kirshenbaum bond senecal + partners) and Hunter.   I advocated for the uncommon. Ultimately, the team went with Diddy, launching in 2007.   The Diddy partnership took Cîroc from +/- 50,000 to ~2 million cases globally today. It also paved the way for many others like Clooney’s Casamigos, Hagar’s Cabo Wabo, Reynolds’ Aviation Gin . . . I take no credit for the Diddy deal, but I think it fair to call it a success.   But now Cîroc is declining double-digits in the US. Could Diageo have built a more enduring business today if they had gone with a positioning woven into the fabric of the product? Public reports indicate that Diddy made almost $1 billion over the 15-year partnership, and that does not include the dollars needed to activate the partnership. So minimally, Diageo could have spent, on average, $70 million/year to establish the “Uncommon Vodka”.   What do you think? Is the Diddy story a cautionary tale for building brands around celebrity alignment (like Jared/Subway) or an unfortunate one-off? Today I see more influencer/celebrity endorsements than ever . . . but will these be lasting businesses? Do strategics need to be cautious when buying personality-driven businesses? I wonder . . . Jon Bond, Domenico Vitale, Jonas Hallberg, Aaron Reitkopf, Jonathan Lyon, Kristie Wallis (she/her), Brian Hodous, #Diageo #Cîroc #Diddy #Vodka

From coast to coast, we've got your event marketing needs covered. Partnering with top brands across various industries, we've helped bring products from soda to sports betting directly to consumers at events. Discover how we can elevate your brand's presence and engage your target audience. Contact us today to learn more! #eventmarketing #Marketing #5614Marketing #experientialmarketing

Molson Coors just wrapped up an incredible year, boasting a 9.3% growth in net sales for 2023. Their secret? A robust marketing strategy and a bold $50 million investment in Q4 alone. Core brands like Coors Light and Miller Lite aren't just household names; they're retail giants, with sales soaring to nearly double digits. 🌟 But here's the kicker: While others in the industry faced challenges, Molson Coors thrived, thanks in part to strategic marketing and embracing shifts in consumer habits, especially in the premium segment. They didn't just play the game; they changed it, using data-driven marketing and a solid push into live sports to attract and retain customers. 📊🏈 And there's more - with new launches like Simply Spiked Lemonade and the innovative Happy Thursday, they're not resting on their laurels. Plans for nationwide marketing and sampling activations promise an exciting spring and summer for beer lovers and retailers alike. 🍋🌞 Their Super Bowl LVIII ad brought back the iconic Coors Light Chill Train, offering fans a virtual seat on this legendary ride, proving once again that Molson Coors knows how to make a splash in the world of advertising. 🚂❄️ So, what do you think? Does Molson Coors’ marketing strategy and its emphasis on innovation signal a new era for the beverage industry? How important is creativity in your industry's marketing efforts? Drop your thoughts below! Let's discuss the impact of innovative marketing strategies across industries. 📈 #MolsonCoors #MarketingInnovation #BusinessGrowth #SuperBowlAds

We may not have won, but we are winners nevertheless! Being nominated, especially as part of a consumer’s choice award, which is an honor in itself, naturally comes with the desire to be #1. We did not win. Not this time. Is there still a positive impact? In my view, yes! #recognition | We were nominated alongside top brands like Frank Body and Sol de Janeiro— the latter being the winner. In this category “Everything in the Shower”, we stood out as the only body lotion among body washes, scrubs, cleansers, and oils. #awareness | Consumer voting introduced us to diverse audiences, potentially gaining new #loyalcustomers who may not typically shop bath care at #Mecca or are unfamiliar with #SoapandGlory. #experience | Our focus remains on getting more people to try our products, experience their quality, and have us become their go-to choice for future awards. Congratulations to all nominees and the winner! This journey has provided us with valuable lessons and a clear roadmap for the upcoming year. 

KISS... Keep It Simple Silly. It applied with I was the General Manager of a steakhouse, and it applies to selling solutions. If you want your team to be successful, stay focused on the goal and keep it simple. #coffeewithkristal #bettertogether #sellingsolutions #salesleadership

Here's how you can find clients on LinkedIn. It really works! 1. Find a leader in your given field. I'm a freelance editor in the commercial/advertising space so Kevin fits this profile. 2. Write a thoughtful response to one of their recent post. Sorry, a "thumbs up" isn't enough. 3. Connect with everyone that's tagged in the post and repeat step #2. See above about a "thumbs up" not being enough. Things to remember: 1. Once you make the connection on LinkedIn, spend time nurturing the relationship. Add value. 2. Don't ask for anything. If a stranger approached you on the street and immediately said: "please help me (fill in the blank) - you would walk away. Don't approach people on LinkedIn with this kind of energy. Be chill. 3. Be okay if the person doesn't respond. You're not the only one with a life. People are busy. The ROI on doing this is MUCH HIGHER than applying to those "looking to fill my roster" posts. You'll find clients on LinkedIn if you follow these steps. Freelancers. Think Differently.

**Coca-Cola vs Pepsi: The Ultimate Brand Wars 🥤🔥** For decades, Coca-Cola and Pepsi have been battling it out to claim the top spot in the soft drink industry. From bold advertising campaigns to iconic celebrity endorsements, both brands have built loyal fan bases that swear by their favorite. But what really separates these two beverage giants? Is it just the taste, or does it go deeper into marketing strategies, brand identity, and global reach? In this post, we dive into the history of the Coca-Cola vs Pepsi rivalry, breaking down key moments that shaped their competition. From the famous "Pepsi Challenge" to Coca-Cola's legendary Christmas ads, the battle has been fierce and unrelenting. Which team are you on? Team Coke or Team Pepsi? Let us know in the comments below and join the debate! 🥤👊 #CocaCola #Pepsi #BrandWars #SoftDrinkGiants #MarketingBattle #CokeVsPepsi #IconicBrands #BeverageRivalry #CokeOrPepsi #BrandBattle #MarketingMasters #DrinkWars