John Wijtenburg’s Post

The fleeting exhilaration of hitting quota; and the uphill climb that starts the day after. With 168 months or 42 quarters of target chasing experience, I can tell you firsthand, it never gets easier. If anything I am more aware of the enjoyment of last few days of the period; at or above plan. This is the time to push; but also to appreciate the achievement. Because next thing you know, you are back at 0, climbing up the hill again. Takeaways: 1) Enjoy the feeling while you are there 2) Consistency over time will help the momentum of the new month/quarter/year 3) Stay disciplined to the activity that leads to the results 4) Give'r 😉

When crafting customer case studies, it's essential to remember that your role isn't just about highlighting the benefits and features of your product or letting your customer sing your praises. To do so can make your case study feel more like an advertisement than a compelling narrative, and you miss out on an opportunity to engage and connect on a deeper level with your audience. Genuine connections are built through storytelling, not promotional fluff and rhetoric. Instead, immerse your audience in the story of your customer by sharing details that humanize their brand and make them relatable. This approach doesn’t just benefit your customer—it benefits you too. By drawing readers into a story they can identify with, you create a more authentic connection that resonates long after they've finished reading. A few years ago I worked at the eCommerce company, BigCommerce. Writing case studies was my primary role. Below is the introduction to one case study I wrote, illustrating how I humanized the customer’s brand and brought it to life. ➡️ Diving for Dollars There are those adventurous types who like to go deep water diving to search for hidden treasures. Some dive for precious jewels and others for ancient coins. And then there are those, like Tom Rath, who go to unknown depths to recover the ever elusive golf ball. It may sound funny, but early in Tom’s life he recognized the value of these golf course pearls. As a youth, he turned diving for golf balls into diving for dollars. He would clean them up to sell on eBay and to local golfers. As the years passed he began selling golf clubs on eBay as well. Somewhere in the middle of it all a business was born. You see, Tom Rath is the Founder and CEO of Rock Bottom Golf (https://lnkd.in/gFp5Z_cQ). ⬅️ As you can see, the intro was crafted to spark curiosity and encourage readers to click the link to explore the company further. Does the copy make you want to learn more about Rock Bottom Golf? If so, that’s good. More clicks lead to more visits to the company’s website, boosting the chances of converting visitors into customers. And when more people become customers of your customer, it strengthens loyalty and deepens the relationship. That’s customer advocacy at its finest. #customeradvocacy #customermarketing #customercontentmarketing #b2bcasestudy #casestudies #customerfirst

I recently came across these words and couldn't agree more: Love people Love sales Love numbers For me, this perfectly encapsulates what I'm passionate about. Finding the balance between understanding people, mastering the art of sales, and diving into the world of numbers is what keeps me motivated every day. What about you? What drives your passion? #Renovify #DigitalRevolution

The Fosbury Flop jump is a back jump performed by doing so backwards over the bar rather than forwards. Before its introduction, the predominant technique was the belly roll, which consisted of jumping forward and stepping over the bar with your belly up. The Fosbury Flop revolutionized jumping in athletics, breaking the Olympic record in 1968 and, since then, establishing a new jumping technique that has been used by most athletes around the world.  In many ways, the introduction of the Fosbury Flop jump (name given to the hopping technique) resembles the introduction of the Integration Coefficient IC business model in the supply chain.  Like the Fosbury Flop jump, the Integration Coefficient IC has been slowly gaining industry acceptance. Now is every time less the cultural and communication barriers that were preventing to, both, companies and customers, from seeing the value in adopting this innovative approach. However, there are still many companies operating with the same outdated supply chain business model, so it is always difficult for them to change the way they think and work. Same as athletes that during long time were insisting in the older jump technique. However, like the Fosbury Flop, once the Integration Coefficient IC is understood and adopted, significant improvements in efficiency and customer satisfaction are achieved. By cutting out the inefficiencies working directly with the best suppliers in each area, and taking into account the real needs of the customers, higher quality products and maximum client satisfaction are obtained as well as more competitive prices and faster delivery times. In addition, the Integration Coefficient IC helps overcome barriers in the supply chain that were previously difficult to manage. By working with different vendors in different areas, we, as integrator, provide a complete and customized solution for each client, addressing the different challenges that arise in different parts of the supply chain.  To made the Integration Coefficient IC widely accepted, we set a plan that included educating customers on the benefits of adopting this approach and demonstrating how our business model helps companies improve efficiency, quality, and customer satisfaction, and we have done that in a clear and concise way that resonates with each customer's needs.  In short, the Integration Coefficient IC is now a big revolution in supply chain, just as the Fosbury Flop was a revolution in athletics. While there are still barriers to adopting this approach, once it's understood, it leads to huge improvements in efficiency and in customer satisfaction. Please ask us how by subscribing. #Integrationcoefficientic #Sustainabilityclub #ValueOffer #led #CustomerSatisfaction #hybrid #Innovation #ledlighting #Differentiation #solarpanel #solarkit #solar #ecofriendly #cleanenergy #renewableenergy #offthegrid #ongrid #epc #builder #homebuilder #contractor #saving #construction #powerquality #backuppower

We launched our business development game last week and we had 3 new clients on board in ONE day 🔥   The team's energy has been great and it's clear that the initiatives are driving results.    Why do we do it?   Because in sales you HAVE to explore different routes.    After my years of experience in BD and sales, I know that enjoying yourself is key for keeping motivation and making the tougher parts less daunting.   If you're wondering, here's a list of the prizes that can be won...   ☕ Free coffee or smoothie 🧖♂️ Spa voucher 🕑 Early finish 💸 A range of vouchers up to £500 for the winner   But there's also some setbacks, obviously (because that's what makes it fun)   🍜 Make lunch for the team 🏓 No table tennis 🍭 Buy sweets for the team     I'm excited to see who wins in the end... 🏆   #SalesMotivation #BusinessDevelopment #SalesGame

UNDERSTANDING PRODUCT DEMAND IS CRUCIAL! BEFORE DIVING INTO SALES, MAKE SURE THERE’S A MARKET FOR WHAT YOU’RE OFFERING. REMEMBER, YOU CAN’T SELL SOMETHING NOBODY WANTS. RESEARCH, TEST, AND VALIDATE YOUR IDEA TO ENSURE SUCCESS! #BUSINESSDEVELOPMENT #SALESSTRATEGY

𝐒𝐊𝐎 > 𝐀 𝐌𝐞𝐞𝐭𝐢𝐧𝐠 Having been a part of, and keynote speaker for, many SKO events over my career, I often ask myself, what makes an SKO purposeful? If our answer is 'team bonding' or 'motivation,' I believe we're missing a huge piece of the puzzle. The real purpose of an SKO shouldn't just be a feel-good event; it should be about aligning your revenue organization with strategic clarity, practical content and tools for field activation, and a clear path towards specific and measurable outcome attainment. Does your SKO have that North Star that moves everything in the same direction? If not, let’s talk about how to turn your next SKO into a true game-changer. #SKO2025 #SalesEnablement #PurposeDriven

🚨 *Sales Head Chronicles* 🚨 Ever feel like hitting your sales targets is as easy as finding a needle in a haystack? Or maybe like herding cats? 😅 We get it—those *"end-of-quarter"* sweats are all too real. But here's a secret: your sales force is your golden ticket. 🎟️ Let’s turn those target-chasing marathons into victory laps. 🏆 How? With the right training that makes your team unstoppable! Drop a 🏋️♂️ if you’re ready to boost your team's game and make targets a breeze! #SalesLife #TrainingForSuccess #SalesGoals #Unstoppable Team

🎉 Back-to-Back Wins: Keeping It Cool with Koolboks! 🎉 I'm thrilled to announce that I’ve been recognized as one of Koolboks’ November Top Performers! 🏆 That’s TWO months in a row now—October, ✅. November, ✅. At this point, I’m wondering if I should start designing my own Koolboks championship belt. 😎 But let me tell you, this is not just about me. This recognition is a reflection of the amazing people I get to work with every single day. To my fellow November Top Performers, you are absolute rockstars! 💪 Watching your hard work and dedication inspires me to keep bringing my A-game. You’re the squad that turns every challenge into a win! A massive THANK YOU to the Koolboks family—my colleagues, the leadership team, and, of course, our incredible customers. To anyone wondering what it takes to keep things cool at Koolboks, here’s the secret: teamwork, innovation, and a whole lot of fun. Plus, maybe some healthy competition to keep us all on our toes. 😅 So, what’s next? December’s coming, and the heat is on. But don’t worry, I’m ready to keep my cool. ❄️ If you’re curious about this month’s full list of champions, check out the official post here: https://lnkd.in/dmFPPQDa Let’s finish the year strong, team! 🚀 Here’s to keeping things cool, one win at a time. #TopPerformer #KoolSquadGoals #WinningStreak #CoolerThanEver #ThankfulAndGrateful #Koolboks

The sun is out. Golf greens are calling. The sparkling pool is beckoning. But so is work. I really focus on productivity this time of year, by scheduling anchor points in my day to ensure I have plenty of time to play. What’s your strategy for finding time for fun in the sun? #MarketingAgency #DigitalMarketing #B2BMarketing #CreativeAgency