Mavely’s Post

NEW: X placed ads for dozens of brands in the replies below posts that appear to violate the company’s rules against hateful content, Check My Ads observed in a sampling of replies and quote tweets. Throughout our research, we saw ads for over 40 different brands below posts that appeared to break X’s rules. And if advertisers thought these safety controls kept them out of replies to toxic content, we have bad news: X says they're only for the "For you" timeline. One advertiser, whose ad we saw running beneath violative content, confirmed to us that their safety setting was set to "Standard." But advertisers aren't completely helpless: read our story to learn how to opt out of appearing in replies. https://lnkd.in/eRM7NXAj

There is a new four-letter word on the block that should be avoided by all at all costs! - FAKE! It beats me why and who would agree to fake one's own death?! #poonampandey 𝐅𝐞𝐰 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐭𝐨 𝐛𝐞 𝐥𝐞𝐚𝐫𝐧𝐭 𝐛𝐲 𝐧𝐞𝐰𝐜𝐨𝐦𝐞𝐫𝐬 𝐢𝐧 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬, 𝐛𝐲 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐚𝐧𝐝 𝐛𝐲 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞: 1. Gimmicks will never work, worse they will boomerang. 2. Never sell yourself so cheap. 3. Alway be authentic. 4. Go out of the way to be creative but not to any extent. 5. Have a code of ethics and a set of non-negotiable values as a person, and as a professional. 6. If you are working for a good cause, why show up in a wrong way? 7. Faking your own (or anyone's) death can never bring you laurels, even if your search numbers show otherwise. 8. Business is not the be-all and end-all of every idea. 9. Special for advertising and PR leaders - have a better quality-control mechanism in your internal processes. Wake up and do good, ad and PR folks! #advertising #pr #fakenews #brandwithsonali

Not every new idea will work. Learn which of your new ideas have merit without turning off your current audience by using promoted posts: https://lnkd.in/gshcaFud

Navigating the Complex Landscape of Social Media Account Ownership in Online Marketing: The evolving significance of social media handles in branding and marketing has spotlighted the complex issue of account ownership, especially as businesses and creators leverage these platforms for growth. The JLM Couture, Inc. v. Gutman case, decided by the Second Circuit on January 17, 2024, has become a pivotal reference point for understanding how courts may navigate social media account ownership disputes within the existing property law framework. JLM Couture’s lawsuit against Hayley Gutman, a former employee and influential fashion designer, over the control of social media accounts initiated a legal battle that highlighted the intertwined nature of personal and business use in social media. Initially, the district court sided with JLM, applying a multi-factored approach to grant them control over the accounts based on various indicators of business use and branding. However, the Second Circuit’s decision shifted the focus entirely to the original ownership of the accounts, arguing that social media accounts, like other properties, should be analyzed starting with who created them. This decision underscores the necessity of clear documentation and agreements regarding social media account ownership from the outset, especially when accounts are used for both personal and business purposes. This case illustrates the legal challenges and considerations businesses and individuals must navigate in the digital age, where the lines between personal and professional use of social media blur. It serves as a cautionary tale for entities to establish clear guidelines and ownership rights over social media accounts at the time of their creation to avoid potential disputes. The ruling also emphasizes the need for existing legal frameworks to adapt to the unique dynamics of social media, without the necessity for new laws or tests. #Litigation #Technology #RiskManagement #InsuranceIndustry #Claims

Great article by We Are Social about the decrease of production quality in social media content and the post-authenticity era, where brands stand out by sticking to its values. Welcome back, quality approach. https://lnkd.in/efwWrrbi

Polarising Topic in Marketing - what's your opinion? 👇 Talked to a client about sourcing UGC testimonials to test in their Meta ads. It’s a high-trust product and it’d potentially scale well He was keen but told me that there was a division internally on this topic Some thought enacted testimonials is wrong - you should only use testimonials from real users Others thought it is fine - no difference from everyday stuff like having a celebrity endorse your brand My take 👇 As long as you can back up your ad with a great product and satisfied customers who would agree to the message, you’re in the clear What do you think?

An interesting look into the social media trend cycle, how fast the pendulum swings and why brands need to keep up. What a great read! 

Step-by-Step: How Brands Can Legally Structure Influencer Contracts and Agreements. (𝐁𝐫𝐚𝐧𝐝𝐬, 𝐈𝐬 𝐘𝐨𝐮𝐫 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐋𝐞𝐠𝐚𝐥𝐥𝐲 𝐀𝐢𝐫𝐭𝐢𝐠𝐡𝐭?) Having a solid legal framework is crucial. One misstep and you could find yourself entangled in messy legal disputes. Don't worry, we've simplified the process into a foolproof formula. 𝐓𝐡𝐞 𝟑-𝐒𝐭𝐞𝐩 𝐁𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭: 𝟏. 𝐓𝐡𝐞 𝐒𝐜𝐨𝐩𝐞: ↳ Clearly Define Expectations 🎯  ↳ Outline the deliverables, deadlines, and performance metrics 🔍  ↳ Specify the content guidelines and brand guidelines 🔑  ↳ Clarify ownership rights and usage terms. 𝟐. 𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: ↳ Dot the I's and Cross the T's 🚨 Ensure compliance with FTC guidelines and disclosure requirements ✅  ↳ Include provisions for handling breaches and terminations ⚖️ ↳  Address intellectual property rights and confidentiality clauses. 𝟑. 𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐞𝐧𝐬𝐚𝐭𝐢𝐨𝐧: ↳ Leave No Room for Ambiguity 💰  ↳ Specify the payment structure (flat fee, commission, or hybrid model) 📅 ↳  Outline payment schedules and milestones 🔒  ↳ Include provisions for clawbacks or deductions in case of non-compliance. By following this blueprint, you'll not only safeguard your brand but also foster trust and long-lasting partnerships with the influencers. --------------------------- PS - Want to find the right influencer strategy for your brand? Drop us a DM for a free consultation!

The article emphasizes the risks deepfakes pose to creator and brand safety. Brands must take proactive measures to combat the threat. It's the brands that invest in advanced detection tools capable of identifying deepfake content swiftly and accurately that will edge out competitors. Fostering media literacy among consumers is essential to help them discern between authentic and manipulated content. By taking proactive steps to address the deepfake challenge, brands can safeguard their reputation, maintain consumer trust, and uphold the integrity of digital content. #Deepfakes #BrandSafety #Adtech #marketing https://lnkd.in/e8fntkAY

🚀 Dive into our latest carousel to discover why staying genuine isn’t just good ethics—it’s smart marketing. Say no to misleading promises and yes to building trust and loyalty. 🎯What's one of the most memorable examples of honest advertising you've seen, and why did it stick with you❓ Comment with your experiences below! 🔔 Ready to Up Your Paid Media Game? Let's make your ads unforgettable - the honest way. 👉 Get in touch with us now to see how we can support you! 🚀 PM me or my team at Bizi Digital or contact us via our website (link in comments)