Mavely’s Post

I am so proud of Mavely and what we've been able to do for our clients! The ability to create authentic influencer content while also driving attributable sales is the winning combination. The future of influencer is performance-based and we are leading the charge. Can't wait to tell you all about it! #influencermarketing #performance #socialcommerce

I am excited to attend #SUBSUMMIT TODAY for this session-- Unleashing the #Potential of #Affiliate and #Influencer #Networks - featuring Ryan Moore, Marketing Director, Hooked & Company Tita Tantipinichwong, Senior Marketing Manager, CrunchLabs "Unlock the power of brand advocates in this digital era of subscriptions. Join a discussion with prominent brands in the space as they share their successful influencer and affiliate strategies. Learn firsthand how these strategies have propelled brand growth to the point of escape velocity, making affiliates and influencers essential players in today's subscription landscape. " Influencer marketing has become a significant strategy for many brands due to its effectiveness in reaching targeted audiences through trusted figures on social media platforms. INFLUENCER PROGRAM STATS -- Effectiveness: 89% of marketers find influencer marketing ROI comparable to or better than other marketing channels. Source: Influencer Marketing Hub Budget Allocation: 73% of marketers plan to increase their influencer marketing budget over the next year. Source: Mediakix Types of Influencers: Micro-influencers (those with 10k-100k followers) are considered the most effective for engagement and ROI by 59% of marketers. Source: SocialPubli Platforms: Instagram is the most popular platform for influencer marketing, used by 93% of marketers. YouTube follows with 78%, and TikTok is growing rapidly with 68%. Source: Influencer Marketing Hub Industry Adoption: Fashion and beauty are the top industries leveraging influencer marketing, followed by travel, food, and tech. Source: Influencer Marketing Hub https://lnkd.in/gNZ_HDx8

Influencer marketing isn't just an effective form of promotion; it's also an entirely new dimension of advertising campaigns that's certainly taking the internet by storm. The numbers speak for themselves: ➡️ 71% of marketers believe that the quality of traffic from influencer marketing is better than from other sources. 📊 ➡️ According to research, 6 out of 10 consumers trust product recommendations they receive from influencers. 💼 ➡️ 78% of marketers consider influencer posts to be the most effective content format for influencer marketing. 📈 ➡️ 63% of Facebook users stated that they are influenced by product reviews and recommendations on Facebook. 💰 These are just a few numbers that prove influencer marketing is the perfect way to achieve business goals and build a strong online brand. It's worth taking advantage of it while the market isn't yet saturated. Don't know how to get started? Let's discuss your online marketing needs! Sources: https://lnkd.in/dJyqDZpM https://lnkd.in/d4enV5gS https://lnkd.in/dhFHCsXm #InfluencerMarketing #DigitalMarketing #BrandBuilding #OnlineAdvertising #SocialMediaInfluence

What trends are in store for influencer marketing in 2024? 👇️ 1. Influencer marketing isn't just for CPG or retail. Advertisers of all walks are seeing value in partnering with influencers, from Local Municipalities to Utility Providers – influencer marketing provides a unique format for sharing valuable information with an Advertiser’s communities. 2. Partnerships with Nano and Micro-influencers will continue to grow as the largest share of Brand partnerships. These creators are more cost-effective, have higher engagement rates, and offer an opportunity to reach tight-knit micro-communities with tailored messaging. 3. TikTok is no longer just for Gen Z. More than half of the US audience on TikTok is now over the age of 30, presenting a wider audience reach for brands. 4. Brands will increase usage of Influencer Generated Content (IGC) to drive value, even after the posts have gone live. This includes IGC run as paid ads (which have been shown to outperform standard branded ads), blog posts, email marketing, and more, as an effective way to connect with their audiences through a trusted member of each community. 5. Brands selling online will continue to tap into influencers to help sell and promote more products from their storefronts. Through a mix of Organic Posting and Paid Boosting, brands can leverage influence and valuable data to drive and track more direct sales. #InfluencerTrends #InfluencerCampaigns

✨Inviting influencers to your property doesn't solve your larger marketing problem✨ Businesses in the TTH industry need to rethink their reliance on Influencer Marketing as a standalone solution. It’s clear that while influencer collaborations can bring short-term visibility, they do little for building a sustainable brand or maintaining long-term customer engagement. Lately, we’ve had conversations with several property owners who initially believed influencer marketing was the only strategy they needed. "Haa hamara online marketing ho rha hai. 2-3 influencers hai, unka badhiya follower count hai, toh unhone video banaya hai aur hamare Instagram profile mai hai". Literally! After consulting with us, they realised that to truly grow their brand, they need a comprehensive marketing plan that ensures ongoing visibility. We also showed them how to maximise the value of influencer content by staying active on social media, engaging with past customers, and building connections with potential clients. Influencers often promote multiple properties, so the real trust and authenticity must come from your brand. Customers today check websites, reviews, and social media before deciding where to stay. If your online presence isn’t up to par, you’re losing potential customers to competitors who are more prepared. If you're a TTH business with similar thoughts, it might be time to reassess your current marketing approach. Influencer marketing is just one part of your marketing strategy, not the entire plan. #traveltourism #travelagency #hospitalitybusiness #marketingstrategy #resortbusiness #onlinemarketing

Influencer marketing is our business, and business is good! At least, that would be the tagline to explain our latest State of Influencer Marketing report, if we had to choose 😉 To read a few snippets from the report, as well as a few extra insights about influencer marketing as a whole, check out this feature by Mediaweek Australia here: https://lnkd.in/dZ-S8mMT #influencermarketing #instagram #tiktok

10 Influencer Marketing Stats You Need to Know for 2024 💡 I came across an interesting article from Aspire.io that dives into some eye-opening stats on influencer marketing. A few takeaways that caught my attention: 1️⃣ Influencer Marketing ROI is 11x Higher than traditional advertising. If you’ve been on the fence about investing in influencers, this stat alone shows why it’s worth it. 2️⃣ 90% of Marketers Say ROI from Influencer Campaigns is Comparable to or Better than Other Channels. UGC and influencer marketing are powerful ways to build authentic connections with your audience. 3️⃣ 71% of Marketers Agree that Influencer Relationships are the Most Effective Form of Marketing Collaboration. This stat highlights the importance of building long-term partnerships rather than one-off promotions. There’s a lot more to dig into, so check out the full article here. My Take: If you’re not already leveraging influencer marketing or integrating it with your UGC strategy, you’re missing out on an opportunity to drive brand awareness and grow your community. It’s time to rethink how these strategies can work together to deliver more impact! https://lnkd.in/eAYipy5W #InfluencerMarketing #MarketingStats #Aspire #ContentCreation #DigitalMarketing #MarketingTrends

How to NOT lose money on influencer campaigns for your brand? Here are the 5 things to check before planning a campaign. Imagine this - an influencer promoted your product, their audience loved it and is ready to buy, buuuuut your checkout page is down. Sounds like a nightmare, right? Unfortunately, I've seen it happen before. ❗One of the reasons why some influencer campaigns don’t work is that many brands start before they’re ready❗ This is why, before planning a campaign, you should ask yourself if you even need it in the first place. Here are some things to consider: ▶ Is there a way to reach our goals faster and/or at a lower cost? Sometimes you’ll get a much higher ROI with targeted ads or a good organic strategy. ▶ Does our budget allow for a proper campaign or only a few posts? ▶ Do we have a setup in place, to be able to measure the effectiveness of a campaign? ▶ Will our offer be interesting to the influencers? (For example, will we be able to send them our products) ▶ Does our landing page work as it should? Will it hold the attention? Does it communicate our unique selling points in a way our target audience will understand? You might need to take care of some of these first, but the results of your promotions will be much better. And if you need help with planning your influencer marketing approach, message me, and let’s talk. #influencermarketing #socialmedia #socialmediatips #marketing #growth

This is the best guide on influencer marketing… ever? Many struggle to see the ROI on big-budget influencer spend. After takeoff, the #influencermarketing space began to quickly feel oversaturated and largely inauthentic to people (like me) who prefer realness and substance in all content. Until… two things happened at once: 1) The Creator economy began to have its shining moment 2) Short-form video became a requirement for social marketing success Now THAT – paying for gorgeous, thumb-stopping video, with the express intent to use it on a brand’s *owned* social channels in addition to earned - that has ROI. Especially when engaging members of the micro-creator community. Micro influencers & creators have between 10k and 100k-ish followers. These folks are situated in the sweet spot: the ones who actually still influence people with their perspective, who haven’t lost touch with reality (and therefore remain generally likable), and who have something to prove with high-quality content and a niche perspective. This guide, from NY-based agency Fohr, has a great perspective on “Mirror Content” and “Window Content.” You need a mix of both, and you need to take a few big swings on Creators now and then. This is a great read for anyone involved in influencer marketing decisions. LINK: https://lnkd.in/gg54DrSq #creatormarketing #socialmediamarketing #hospitalitymarketing

The cost of social media ads has risen on average over 30% in the past 12 months 📈 That means if you’re running ads, you’re having to pay $13 today for what you only had to pay $10 for last June. And with more and more competition taking up virtually every industry, you HAVE TO be the smartest, funniest, most enticing ad on the feed. Otherwise you’re just another annoyed thumb-flick of your target customer. So what can you be doing instead? Influencer marketing. Individuals are over 3x more likely to make a purchasing decision from an influencer than they are from an ad. Yet less than 1 in 20 products and services are promoted via influencer marketing. Do I hear “blue ocean” anyone? 🌊 For the cherry on top, if you know what you’re doing (or have someone like me who can do it for you 😉) influencer marketing campaigns cost over 60% less than most ads to generate the same ROI. Comment below if you’d be interested in discussing how you can use influencer marketing to sell your product or service. #influencermarketing #socialmedia #socialmediaads