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#Instagram, being one of the leading platforms for #influencermarketing, has seen the rise of numerous influencers across various niches. To assist #brands in making informed decisions, our data analyst has meticulously calculated key metrics such as followers, engagement rates, niche, media count, accounts reached, and total reactions from their last campaigns. Here is a detailed and strategic list of 21 Nigerian Instagram influencers to consider collaborating with in 2024. Note that this metric is dated January 2024. #tima #influencermarketing #influencermarketingagency #socialmediamarketing #contentmarketing

Check out these insights from IZEA's "Influencers & Amazon 2024" report! Discover how influencer marketing impacts purchasing behavior on Amazon and beyond. 55% of social media users have made purchases driven by influencerson Amazon? Full report below!💡 #InfluencerMarketing #Amazon #ConsumerBehavior https://lnkd.in/gPR8iSpy

Here's How To Become A Successful Social Media Influencer That Brands Will Beg You For A Promotion! 1. Leverage TikTok, Instagram & Youtube for profits! 2. How to set up your profile the RIGHT way! 3. How to build your strategy for maximum profits! 4. How to make brands beg YOU for promotions! 5. How to build a loyal audience that will follow you for life! 6. The dirty-little-secrets other Influencers are ignorant about! Brands love social media influencers because they encourage their followers to buy products they promote. 2024 will be the best year for influencers! There is no doubt that Influencer Marketing will be a must in 2024. 🗣️ On Instagram alone, Influencer Marketing is the top Marketing strategy used by top brands. 🗣️ Major Brands Plan to Increase Spend on Influencer Marketing in 2024. 🗣️ The Influencer Marketing Industry is Expected to Hit $10bn by 2025. 🗣️ Marketers spend $25,000-$50,000 on Influencer Marketing Campaigns. Click here for more info: 👉 https://cutt.ly/xeIaBr8H #socialmedia #socialmediamarketing #marketing #facebook #market #makemoney #makemoneyonline #income #affiliate #digitalmarketing #socialmediainfluencer #influencer

Influencer marketing is all grown up in the payments space Payment brands are getting strategic about using influencers It's not just about reach anymore, but building real trust with younger audiences Gen Z is a key target, and influencers are seen as essential to win them over But it's a maturing tactic that requires an authentic, credible approach Consumers can smell fake endorsements from a mile away The key is finding the right voices that align with your brand As the payments industry continues to evolve, influencer marketing will only become more important Is your brand ready to tap into this powerful channel? Source: https://lnkd.in/gYhSqNAZ ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.

With the growth of the influencer marketing sector, a lot of brands are turning to influencers to enhance their reach, but what criteria do brands assess before any influencer collaboration? The most analysed metrics for evaluating influencers are engagement rate, potential fraud or fake subscribers, the payment method of the influencer, and conversion attribution. As engagement rate is one of the most important metrics for brands when choosing influencers to collaborate with, it’s important to understand the variation in engagement rates between different platforms. ▶ On Instagram, the engagement rate is on average 3.86% among micro-influencers and 1.21% among mega-influencers. ▶ On YouTube, the engagement rate is on average 1.63% among micro-influencers and 0.37% among mega-influencers. ▶ On TikTok, the engagement rate is on average 17.96% for micro-influencers and 4.96% for mega-influencers, which is significantly higher than other platform. Source: E-Commerce Nation #influencermarketing #marketing #instagram #engagement

Are you capitalizing on the 'sales power' of Influencer Marketing? Influencer marketing has become the go-to sales driver for most marketers and for a good reason. It works and it’s quite affordable. While traditional advertising still works, influencer marketing provides marketers with an avenue to reach their target audience with a more refined and personalized brand message. Influencers, whether paid or not, wield immense power that can influence a consumer’s purchase decision. When a third party talks passionately about a brand or product on their social media, their followers tend to get caught on and will most likely buy the product. This is the main reason why 86% of marketers are now using influencers as a preferred mode of digital marketing. It has become a huge sales driver. So, to get started, identify a social media personality whose followers are likely to relate to your products and partner with them. #influencermarketing #drivesales #influencers #socialmedia

Do brand influencers matter on TikTok? 📲🤔 Recent research published in the Journal of Marketing Theory & Practice explores the impact of brand influencers on TikTok. See how engagement, loyalty, and purchase likelihood impact the effectiveness of #BrandInfluencer advertising on TikTok, through the lens of social influence theory. 🔗 : https://lnkd.in/gcHHG6wY Key findings include: 1️⃣ Engagement and Purchase Likelihood Matter: The study found a strong association between brand influencer impact and previous engagement and purchase likelihood of TikTok users. 2️⃣ No Moderating Effect of Previous Perceptions: Interestingly, users' prior perceptions of brand influencers did not significantly moderate the impact of influencer advertising. 3️⃣ Practical Insights for Marketers: Marketers can leverage these insights to better tailor their influencer campaigns on #TikTok, focusing on strategies that enhance engagement and highlight purchase opportunities. Read the full article by Sunil Hazari, Salil Talpade, and Cheryl O'Meara Brown in our summer issue to uncover detailed findings and practical implications. https://lnkd.in/gcHHG6wY #InfluencerMarketing #MarketingStrategy #SocialMediaMarketing #MarketingResearch #MarketingInsights

'🚀 Boohoo launches influencer storefronts on its website 💻 Boohoo is allowing thousands of social media influencers to launch personal pages on its website as the fashion retailer increases its investment into social commerce 💼👗 #Boohoo #FashionInfluencers #SocialCommerce #DigitalRetail' by Retail Gazette about boohoo

Unlike influencers, members of the creator economy don't need to be celebrities to generate income. One way to earn money is to form brand partnerships with businesses or agencies and in effect, sell the content you make and publish online regardless of your follower size. We call this relationship—and strategy—influencer marketing. #advertisingagency #onlinemarketing #onlinestrategy #digitalsales

Recently, some big influencers got into legal trouble for promoting shady apps. In the fast-paced world of influencers, it’s easy to get caught up in brand deals. But there’s a lot more to it than just posting pictures. Behind every promotion, there’s a responsibility. They didn’t do enough research before endorsing these brands. This is a reminder that as influencers, we must always be cautious about who we partner with. The key here is due diligence. Make sure you understand the product or service before you promote it. Your audience trusts you, and you don’t want to break that trust. Follow the rules, be transparent, and always label paid content. A small mistake can hurt your reputation and even cost you financially. At WillStar Media , we always advise our influencers to think long-term. Quick deals might look tempting, but building trust with your audience is what matters in the end. Be responsible. Your influence is powerful, but it comes with accountability. What’s your biggest challenge when choosing brands to collaborate with? Let me know in the comments. #influencermarketing #influencers #marketing