Jollibee Group North America’s Post

🥤 ☕ 🍫 In the ever-evolving Food & Beverage industry, what sets a brand apart from the rest? Could the key be a visionary Brand Manager? Today, brands captivate consumers with immersive experiences, building deep connections and lasting loyalty. In this article we highlight recent standout brand activations from companies like Laird Superfood, poppi and illycaffè. Who's a recent standout for you? #BrandManager #FoodAndBeverage #ConsumerEngagement #Hiring #Brand #CPG #Branding #Marketing #BrandingJobs

Learn How NESCAFÉ México became one of the most popular coffee. Step into the world of coffee with Nescafé and discover how it transformed from a humble coffee brand into an industry powerhouse. In this captivating case study, we delve deep into Nescafé's groundbreaking marketing campaign, "It all starts with a Nescafe Hub," which captivated coffee lovers worldwide. Explore the secrets behind Nescafé's success as we uncover the psychological tricks, emotional storytelling, and innovative strategies that propelled it to the forefront of the coffee market. From nostalgic narratives to engaging consumer interactions, learn how Nescafé brewed up a recipe for success and became a beloved household name. Join us on this interactive journey and unlock the caffeinated secrets behind Nescafé's rise to coffee market dominance. Discover the magic behind Nescafé's iconic campaign, "It all starts with a Nescafé," as we unravel the secrets of its success. From heartfelt storytelling to engaging consumer interactions, Nescafé's campaign captured the hearts and minds of coffee lovers around the globe, transforming the brand into a household name synonymous with quality, convenience, and connection. Explore the psychological insights and clever tactics that fueled Nescafé's ascent to the top, and learn how the brand leveraged emotions, nostalgia, and social connections to create a truly immersive coffee experience for consumers. Read Full Article At : https://lnkd.in/gFpke2mY #nescafe #coffee #job #marketing #advertising #casestudy #foodandbeverage #salesandmarketing #consumergoods #consulting

I’m thrilled to share that I’ve successfully completed the "Food Branding & Marketing" course offered by #FTRIC Food business school ! 🙌🥳 Food branding and marketing are essential for creating a unique identity and connecting with consumers in the competitive food industry. Effective branding builds trust and loyalty by crafting a compelling brand story, designing attractive packaging, and communicating clear value. Strategic marketing, including digital campaigns and influencer collaborations, enhances visibility and drives sales. Ultimately, these efforts shape consumer perceptions, increase brand recognition, and drive business success. Food branding and brand design are closely connected as design elements like logos, packaging, and colors play a crucial role in shaping consumer perceptions, communicating brand identity, and standing out in the competitive food industry. 👀 🖌️Key Highlights: 👉🏻Master the art of branding and marketing for food products. 👉🏻Gain an in-depth understanding of consumer behavior and market trends. 👉🏻Learn to create compelling brand messages and visual identities. 👉🏻Discover effective marketing channels and promotional strategies. 👉🏻Develop skills in market research and analysis for food brands. 👉🏻Understand the importance of sustainability and ethical considerations in food marketing. 🖌️Course Content: 👉🏻Module Ⅰ. Introduction to Food Branding & Marketing. 👉🏻Module Ⅱ. Understanding Consumer Behaviors and Market Research. 👉🏻Module Ⅲ. Developing a Food Brand Identity. 👉🏻Module Ⅳ. Marketing Strategies for Food Brands. 👉🏻Module Ⅴ. Brand Management and Customer Relationship Building. 👉🏻Module Ⅵ. Effective Communication and Public Relations. 👉🏻Module Ⅶ. Measuring and Analyzing Food Brand Performance. 👉🏻Module Ⅷ. Case Studies in Successful Food Branding and Marketing. #FTRIC #Foodbranding #Foodmarketing #Branddesign #visualidentity

🍅 From Tradition to Innovation: Heinz's Product Marketing Strategy 🌟 Heinz, a household name in condiments and food products, has captivated consumers worldwide with its iconic brand and innovative offerings. Let's delve into the core elements of Heinz's product marketing strategy that have contributed to its enduring success: 1️⃣ Heritage and Quality: Heinz's product marketing strategy leverages its rich heritage and reputation for quality. The brand's legacy, spanning over a century, instills consumer trust and loyalty. 2️⃣ Iconic Brand Identity: Heinz's iconic branding, including the famous Heinz ketchup bottle design, evokes nostalgia and recognition. The brand's distinctive packaging and branding elements stand out on shelves and in consumers' minds. 3️⃣ Product Innovation: Heinz continually innovates its product line, introducing new flavors, variants, and packaging formats to meet evolving consumer preferences. This focus on innovation drives product differentiation and market relevance. 4️⃣ Health and Wellness: Heinz emphasizes health and wellness in its product marketing, offering reduced-sugar ketchup, organic sauces, and plant-based alternatives. This health-conscious approach resonates with modern consumers. 5️⃣ Culinary Inspiration: Heinz inspires culinary creativity with recipes, cooking tips, and meal ideas featuring its products. This culinary content engages consumers and encourages usage beyond traditional applications. 6️⃣ Digital Engagement: Heinz engages consumers through digital platforms, social media campaigns, and interactive content. Engaging storytelling, user-generated content, and contests foster brand advocacy and community building. 7️⃣ Sustainability Initiatives: Heinz is committed to sustainability, implementing eco-friendly practices in packaging, sourcing, and production. This sustainability focus aligns with consumers' environmental values and expectations. 8️⃣ Global Reach: Heinz's global presence and localized marketing efforts ensure relevance in diverse markets worldwide. Tailored campaigns, flavors, and product adaptations cater to regional tastes and preferences. Heinz's product marketing strategy embodies a perfect blend of tradition, innovation, brand identity, and sustainability, making it a beloved choice for consumers globally. 🌎✨ Share your thoughts and favorite Heinz products in the comments below!! 🍅🌟 #Heinz #ProductMarketing #Innovation #QualityProducts #opentowork #hiring #Referral

From Brainstorm to Breakfast Staple: Branding Lessons From the Movie “Unfrosted” Who knew breakfast foods could be this dramatic? Just finished watching “Unfrosted,” a film that takes a fun look at the invention of Pop-Tarts. But beyond the toaster pastries and frosting, the movie offers some fantastic branding lessons. Imagine a world where breakfast is a battlefield. “Unfrosted” takes us back to the 1960s, where two breakfast giants, Kellogg’s and Post, are going head-to head to create the ultimate children's breakfast - a shelf-stable fruit pastry product. "Unfrosted" isn't just a breakfast battle royale; it also serves lessons in differentiation and niche targeting. The film emphasizes a crucial aspect of branding - the power of understanding your audience. It serves up a double dose of branding wisdom: understanding your audience and tailoring your product accordingly. The film shows how product development involves a continuous feedback loop with real children. This wasn't just for taste testing, but also for even more fundamental aspects like choosing the product's name. Although both breakfast giants created the same product, why have none of us heard of Country Squares? Imagine you're a kid in the cereal aisle. Two boxes reach out for your attention. One is a dull name like Country Squares. The other? A vibrant Pop-Tart! It's a no-brainer, right? "Unfrosted" highlights this perfectly. Despite reaching the shelves first, Post's bland name for their toaster pastry missed the mark. Pop-Tarts understood their audience. Kids want fun, not "squares." The name "Pop-Tart" itself evokes the satisfying Pop! when toast is done, creating a connection between product and experience. This battle becomes a lesson in value proposition. Post offered convenience, but Kellogg's created excitement. "Unfrosted" reminds us that understanding and exceeding customer needs, especially when those needs are tiny taste buds, leads to market domination. #unfrosted #branding #poptarts

Learn How NESCAFÉ México became one of the most popular coffee. Step into the world of coffee with Nescafé and discover how it transformed from a humble coffee brand into an industry powerhouse. In this captivating case study, we delve deep into Nescafé's groundbreaking marketing campaign, "It all starts with a Nescafe Hub," which captivated coffee lovers worldwide. Explore the secrets behind Nescafé's success as we uncover the psychological tricks, emotional storytelling, and innovative strategies that propelled it to the forefront of the coffee market. From nostalgic narratives to engaging consumer interactions, learn how Nescafé brewed up a recipe for success and became a beloved household name. Join us on this interactive journey and unlock the caffeinated secrets behind Nescafé's rise to coffee market dominance. Discover the magic behind Nescafé's iconic campaign, "It all starts with a Nescafé," as we unravel the secrets of its success. From heartfelt storytelling to engaging consumer interactions, Nescafé's campaign captured the hearts and minds of coffee lovers around the globe, transforming the brand into a household name synonymous with quality, convenience, and connection. Explore the psychological insights and clever tactics that fueled Nescafé's ascent to the top, and learn how the brand leveraged emotions, nostalgia, and social connections to create a truly immersive coffee experience for consumers. Read Full Article At : https://lnkd.in/g_xwimzy #nescafe #coffee #job #marketing #advertising #casestudy #foodandbeverage #salesandmarketing #consumergoods #consulting

I had a fascinating discussion over dinner this week with the ever-inspiring Michael von Herff, an old friend from our FH-days and PAA Advisory | Conseils founder. He was eager to discuss the future of communications and where the industry is heading. Interestingly, the insights I shared with him align perfectly with an article I stumbled upon this morning in The Globe and Mail. The piece by Amber Fancy Winters at Pizza Pizza Limited, titled "Why your external brand needs to be rooted in internal truths," echoes the very essence of our conversation. A standout line that resonated deeply with me states: "Internal audiences aren’t just a brand’s best – or worst – ambassadors, they’re also the machine that powers the brand." It's incredible how this article mirrors the ideas we discussed over dinner. Investing in employees as brand ambassadors is becoming increasingly vital, especially in today's fast-paced digital landscape. The convergence of our insights and this article underscores the importance of aligning internal culture with external branding strategies. Transparency is everything and brands have no where to hide. Investing in the internal brand isn't just a good idea—it's essential for long-term success. Thanks for these insights Amber and well done! Maybe I'll order pizza later! 🍕 🍕 #BrandStrategy #EmployeeEngagement #CommunicationsStrategy

It is so true that “Iconic brands are expected to act at all these levels, to have a role in the society not just the life of the individual consumer.” It echoes the article I read today about social initiatives by David Aaker as every brand needs to have a purpose to bring an impact on society and a broad audience. #brand#culture#marketing

With the new brand tagline ‘Ambition is’, It's Friday’s campaign for Suntory BOSS Coffee positions it as the ideal partner to help fuel busy work days and drive ambition with a delicious, convenient flash-brew coffee experience. Amy Hiscock, head of Suntory BOSS Coffee marketing at Suntory Beverage & Food Asia Pacific, said, “The new campaign ‘Ambition is’ and updated visual identity, developed with the team at It’s Friday, allow us to continue to hone in on our heritage but also dial up the quality and taste experience to inspire a Boss Coffee experience at any time during the work day. Suntory BOSS Coffee is real, rich-tasting, flash-brewed coffee, all in the convenience of a can.” Also speaking on the campaign, Vince Lagana, CCO and co-founder of It’s Friday, shared, “In this first iteration of the ‘Ambition is’ campaign, we wanted to focus on the brand’s real coffee credentials. We knew we’d never replace the first coffee of the day for Australians and our Kiwi friends. That’s too sacred. But once people understand that Suntory BOSS coffee is real coffee, they see that there’s a fresh way to get that second or third coffee hit. That’s where Suntory BOSS Coffee comes into its own. That’s how it can help fuel ambition as the day goes by. We’re looking forward to rolling out more under the ‘Ambition is’ platform soon.” #marketing #campaign #brandrefresh ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

🥫 🍫 📈 🇵🇱 My passion for food and beverage branding and advertising dates back to my childhood in communist Poland, where I developed a fascination with Western CPG packaging and ads and collected them like crazy. This interest led me to study sociology, focusing on human behaviors and persuasion. I've since gained extensive experience working with food and beverage consumer focus groups and analyzing market data. 🎥 🥑 📸 🇺🇸 My creative calling eventually brought me to Los Angeles, where I work on food + beverage focused branding and advertising and produce content and media. My extensive experience and interests in the field also led me to founding Phoode®. ✍🏻 Recently, I've felt a strong urge to share my insights on food and beverage industry branding and advertising, drawing from both the past and the present. 🤗 This initiative is fueled by genuine enthusiasm, inspired by my personal experiences and observations. My goal is to provide unique insights and share observations that may not be readily apparent to everyone in the field. I even created a separate page on my personal portfolio website where I curate my writing. Check it out and let me know what you think. Phoode® #foodbranding #foodpackaging #foodphotography #foodphotographer #foodpolka #beveragestartup #sodacan #sodacans #beverage #softdrinks #sodabrand #foodserviceindustry #foodindustry #packagedesign #CPG #CPGindustry #CPGproduct #design #beverageindustry #foodmarketing #foodadvertising #foodphotography #groceryshopping #grocerystore #productphotography #productsphotographer #startupbusiness #foodtech #startupbusiness #startups #phoode