Founder & CEO at Phantom Commerce | Helping businesses grow with Analytics and Innovative Experiences
I've transformed digital commerce platforms through slashing CAC by up to 30% while boosting AOV by 25%. The breakdown: CAC= Customer Acquisition Costs AOV= Average Order Value Why are these important to businesses? CAC and AOV are vital to businesses as they directly impact the profit margin. A lower CAC means companies spend less for each new customer acquired, amplifying return on marketing investments. A higher AOV, on the other hand, means that each transaction is more profitable, uplifting the revenue stream without scaling marketing efforts. So next time you get your order of performance metrics: Don't forget to look at your CAC and AOV. They aren't just numbers on a spreadsheet - they're powerful indicators of your business health, profitability, and growth potential. Enjoy this? ♻️ Repost it to your network and follow Jon Flaim for more.
Any way we can make transactions more profitable sounds like a good idea to me Jon 👌🏼
Powerful stuff. Make sense why sales funnels are so useful.
Fantastic result! Would love to learn about your actions to drive this wins Jon!
Spot on. 🎯 Your breakdown is a reminder: these aren't mere metrics. They're the pulse of our business, indicators of where we stand and where we can really soar.
Jon, your expertise in improving profitability through CAC and AOV optimization is truly impressive! Your insights on enhancing business health and growth potential are invaluable. Keep inspiring us with your strategic approach!
Look for the CAC and AOV. Great insight and so much learning for me, Jon F.
Sheesh what amazing results!
Impressive! Thank you for sharing.
Great breakdown on these important metrics!
Sales Leader, Writer, Author, Speaker — I teach sales professionals how to win in an evolving B2B landscape.
6molove this!CAC for the win!