Jon Pausley’s Post

I’ve learned a few tips about doing press and certainly still learning! 1. You can’t control what gets in the story and what gets edited. Give the full story and hope for the best. Genuinely thank the press every time they come. 2. The story won’t be 100% correct no matter how much you clarify. This story went out and said the Queen had never been out of the water before. That wasn’t true and caused many people to comment on that fact. The local news is human like everyone else and won’t get it all right. 3. Tell a story, no matter how brief, as often as you can. The simple tidbit that the donor for the refurbishment was married on the Queen instantly gives credibility and more humanity to the story. 4. Don’t sweat the small mistakes. I stumbled over some words in the story. I wish I didn’t but I’m not going to dwell on it either - the story was told and that’s what was most important. 5. Give the story the right tone - when it’s a positive story like this one, smile often. Thanks KTIV for the press on the Queen II - you all do a great job!