Jonah Cagley’s Post

Manufacturers are stepping up their game in the digital world by prioritizing the launch of customer portals and adding personalization to their e-commerce strategy. The recent survey, The Voice of Digital Leaders in Manufacturing 2024 by digital commerce technology and services firm, Valtech and Copperberg, revealed that 66% of manufacturers plan to invest in customer portals this year, a significant increase from last year's 50%. This shift highlights the growing importance of providing a seamless and personalized online experience for B2B buyers. It's no surprise that B2B buyers are demanding more from their e-commerce platforms. Only 36% of buyers rated their B2B ecommerce site experience as excellent, indicating there is still much room for improvement. As the digital-first customer base continues to evolve, manufacturers must adapt to meet the high expectations of their buyers. Research shows that B2B buyers are doing their homework before making online purchases. Once they find a platform that meets their needs, they are more likely to place frequent orders online. This trend underscores the importance of investing in customer portals and personalization to create a user-friendly and efficient ecommerce experience. Manufacturers who prioritize customer portals and personalization are poised to gain a competitive edge in the digital marketplace. By focusing on enhancing the online buying experience for B2B customers, manufacturers can drive sales, increase customer loyalty, and stay ahead of the curve in the ever-evolving ecommerce landscape. Learn more at Friends of Commerce. https://hubs.la/Q02qFP040 #CustomerPortals #Personalization #EcommerceStrategy #DigitalTransformation #B2B

Great insights in Digital Commerce 360's recent article showing the results of a survey of >100 manufacturers. Top challenges? A lot are worrying about e-commerce! They're worried about the effectiveness, sophistication, and reach of their e-commence efforts. It's mostly bar charts - so its easy to read and digest. Check it out! One interesting note: relatively few respondents were worried about selling directly to the end customer. ! Do they not worry or do they not sell??? #ecommerce #technology #sales #webdesign #manufacturing #b2b

🌟 Intrigued by the changing landscape of eCommerce business models in 2023? Dive deep into the intricacies of B2B, B2C, and more in this insightful article! 🛒 Key Takeaways: - The projected impact of eCommerce on global retail sales. - The importance of choosing the right eCommerce business model for success. - An exploration of six major eCommerce classifications, from B2C to B2B2C. 🚀 Stay ahead in the digital realm by understanding the diverse eCommerce strategies shaping modern business landscapes. Ready to enhance your eCommerce game? ✨ https://lnkd.in/erMfXY2p

Quick and interesting read from my daily ‘Digital Commerce 360’ email. They survey 150 manufacturers to understand what they are focusing on in 2024. Two key takeaways: - Manufacturers will increase investment in Digital Commerce in 2024 - Manufacturers will increase investment in Transformation in 2024 The Infographic is really interesting because the top half focuses on ‘Personalization Tactics that Work best in 2024’.  The bottom half has survey results for ‘Challenges your company will face in 2024 and beyond’. What’s fascinating is: - The Personalization capabilities in the  top half rely on having good data, good process, and a vision for how to leverage Personalization to drive competitive differentiation - Many of the Challenges in the bottom half require a focus on improving data quality, improving process and developing a roadmap that moves an organization up what Pierce Washington calls the ‘Total Commerce’ maturity curve If your organization is making investments in B2B eCommerce this year, let’s talk. #totalcommerce  #eCommerce #digitaltransformation #quotetocash

🔎 Key Insight from the 2023 B2B E-Commerce Buyers Survey A recent study by Digital Commerce 360 unveils some compelling trends in the B2B e-commerce landscape. According to their 2023 B2B E-Commerce Buyers Survey, over half of the buyers (50%+) are engaging in daily digital purchases for their organizations. Moreover, a notable 57% express a preference for manufacturer’s e-commerce sites, as opposed to other platforms such as Amazon Business or consumer sites. 🚀 Implications for Marketplace and E-Commerce Operators This trend underscores the critical need for Marketplace and E-Commerce operators to streamline their business identity verification processes. A seamless onboarding experience is essential for nurturing both business buyers and sellers, ultimately fostering growth within their ecosystems. 🌐 Discover How Mesh is Pioneering in This Arena At Mesh, we're committed to frictionless multi-factor business identity verification. Learn more at Mesh and see how we helped one of the world leading Marketplaces deliver 35% more connections between business sellers and buyers. #b2becommerce #marketplaces #onboarding #customerexperience #identityverification #kyb https://lnkd.in/gbZ5GQrA

The business world is changing fast, and customers are looking for a great digital experience. As Doug Novack says in an article on Digital Commerce 360, B2B customers expect the same level of service as B2C buyers. They want a smooth, personalized digital journey. The numbers don't lie—B2B eCommerce revenue is set to hit $3 trillion by 2027. So, it's clear that businesses need to improve their digital experience. To do that, they need to offer a wider range of products and make it easy for customers to use their website or app. Modern marketing teams need to make sure their focus is on digital excellence. So, what can businesses do to exceed their customers' expectations in this digital era? And what strategies have you found most effective in improving the digital buying experience for your clients? Share your thoughts below! #b2becommerce #customerexperience #digitalsolutions

3 reasons ecommerce companies fail to scale without first-order profitability (despite high customer retention) Cash flows Market uncertainty Scale effects on loyalty As the famous saying goes -  Revenue is vanity, profit is sanity but cash is king. Without turning a profit on the first purchase, you are putting a lot of financial pressure on your cash flows. You can't increase the budgets faster You can't reinvest in tools or talent faster You can't place bigger purchase orders More than that, it puts up a financial risk as the whole thing lies on a future promise With things like, Competition coming up with a better product Spending more to attract your customers Product needs or trends slowing down Uncertainty like covid can put the whole promised land of future profits in jeopardy. Also, current loyalty does not corelate well to future loyalty. Once you scale, you start attracting a less effective audience. Loyalty metrics go down with new scale The goal should be to maximize profits on the first purchase You can maximize first-purchase profits using --> Higher Average order value --> More organic channels like email/SMS --> Improving conversion rate --> Higher product prices --> Better gross margins Scale with profitability. That's possible. #ecommerce #dtc I am Rahi Jain I use my PCC (Product, Customer, Communication) framework to maximize customer lifetime value for ecommerce brands by 10-30% in 30 days.

🚀 Scaling Revenue through Ecommerce: A 2024 Priority for B2B Organizations 🚀 As we cross the mid-year mark, manufacturers and distributors are laser-focused on key priorities. At the forefront? Ecommerce. According to a survey by Algolia, involving 700 manufacturers and distributors across North America and Europe, scaling revenue and operations is the top priority for 69% of B2B organizations. 🌐 Shifting Revenue to Ecommerce: 53% of respondents are prioritizing the shift from in-person channels to ecommerce. Despite this focus, a striking 74% of revenue still comes from offline channels, highlighting a massive opportunity for growth in ecommerce. 📈 The Revenue Opportunity: While current revenue from online channels sits at 26%, investments in ecommerce are expected to reverse this trend and unlock significant potential. Algolia notes that B2B companies with established ecommerce experiences already see more revenue from online interactions. 🔍 Key Findings: 🔸 Order Value Mix: 61% of online orders are a mix of large and small value products. 🔸Frequency of Purchases: 58% of B2B buyers make purchases weekly or more through ecommerce portals, with 33% making purchases a few times per month. Only 9% make a single monthly purchase. 🔸Search Functionality: 32% of manufacturers and distributors acknowledge that their customers struggle to find products due to poor search functionality. 🔸Data Consolidation: 23% want to use search to consolidate data and information from various sources. 🔸Advancing Technology: 28% view search as a fundamental way to adopt advanced technology within their organizations. 🔗 Strategic Investments: Nearly half (48%) of B2B organizations have either recently invested in ecommerce or are prioritizing it for the year ahead. The goal? To stand out in a competitive marketplace, reduce costs through simplified and automated processes, and drive profitability. 💡 Insight for 2024: The overarching strategy for B2B organizations is clear: scale revenue by shifting it to ecommerce channels. The investments made today are paving the way for a robust and profitable future. Full article: https://lnkd.in/eGHUduAW #B2B #Ecommerce #RevenueGrowth #DigitalTransformation #BusinessStrategy #AlgoliaSurvey #Manufacturing #Distribution #OnlineSales #FutureOfEcommerce

Ever wondered why customers leave your site without making a purchase? Lack of personalization could be the culprit.   Did you know that 71% of consumers feel frustrated when their shopping experience isn't personalized? And, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience (Forrester). When customers feel understood by your brand, they’re more likely to come back – choosing you over competitors. It’s all about creating a shopping experience they'll love. With effective personalization, you can recommend products that match your customers' interests, past purchases, location, language, and more!   Personalization doesn’t just boost conversions; it builds customer loyalty by driving repeat business. Brands can cut new customer acquisition costs by up to 50% (McKinsey & Company). Even in B2B eCommerce, customers now expect a B2C-like personalization experience. As per a recent World Metrics report, B2B organizations see an average increase of 50% in sales when implementing personalization strategies. Do you want to use personalization in your eCommerce platform? Read this detailed guide on how manufacturers can sell directly to customers using an eCommerce platform. The link is present in the first comment. #ecommerceplatform #personalization #B2BeCommerce #ewizcommerce

Shopify has taken its B2B commerce game to the next level by introducing the New Shopify Theme, "Trade," for B2B Brands that sell wholesale! "Trade" offers a robust, flexible solution to help businesses streamline their operations and meet the unique needs of B2B Businesses, Key Benefits of the "Trade" Theme: 🛒 Customizable B2B Features: "Trade" includes advanced B2B functionalities such as bulk order forms, tiered pricing, and customer-specific catalogues. These features allow you to cater to your clients' needs, making the purchasing process seamless and efficient. 🛒 Cart and Checkout: "Trade" simplifies purchasing with a slide-out cart and quick buy options, ensuring a seamless checkout experience. The cart notes feature allows buyers to leave specific instructions, and in-store pickups are integrated for added convenience. 🛒 Merchandising: Showcase your products in the best light with high-resolution images, image galleries, image rollover, and image zoom. Highlight key product details with videos, tabs, and slideshow options. Additional features like ingredients, nutritional information, and usage information ensure your customers have all the details they need. 🛒 Product Discovery: Enhance the shopping experience with enhanced search, a mega menu, and product filtering and sorting options. The sticky header ensures easy navigation and keeps essential links accessible as customers browse your site. 🛒 Marketing and Conversion: Drive sales and improve customer engagement with features like cross-selling recommended products and product reviews. Use the customizable contact form and FAQ page to provide excellent customer support, and the blogs feature to share insights and updates. "Trade" is designed to optimize the B2B buying journey, making it easier for businesses to order from you. With features that streamline the checkout process, enhance product presentation, and boost marketing efforts, "Trade" helps B2B brands convert leads into loyal customers. Get in touch to Explore the Possibilities of the "Trade" theme and how it can transform your online business. #Shopify #B2Becommerce #DigitalTransformation #b2bexcellence