Head of Service Quality Analytics Division @ Andersen | Statistical Analysis | Strategic Technology Professional with a Broad Domain Expertise
Best Practices For Brands Exploring AI AI is changing the game for digital signage, allowing businesses to create personalized content for their audiences. With advancements in AI technology, digital signage can now offer real-time, customized advertising based on customer data. Imagine walking into a store and seeing a display tailored just for you, recommending products based on your past purchases. This technology isn't just for retail; it's also making a difference in healthcare with real-time updates, in schools with dynamic announcements, and in restaurants with changing menu boards. But, like any new technology, AI-driven digital signage comes with its own set of challenges. Managing content and ensuring privacy are big concerns. Companies need dedicated teams to keep content relevant and engaging, and they must be transparent about how they collect and use data to build trust with customers. To address privacy, businesses can use technologies like radar to gather data without identifying individuals. The future of digital signage will be about finding creative ways to provide useful information without overwhelming people, making it a seamless part of everyday life.
Marta Clark
4mo
I appreciate the emphasis on privacy and security concerns. Addressing these crucial issues is essential for building trust and maintaining customer confidence in AI-driven digital signage.
Head of IT Operations, Andersen | Fintech Leader | IT Professional
4moExciting to see how AI is revolutionizing digital signage and enhancing customer experiences across various industries. Managing content and ensuring privacy are indeed crucial aspects that require careful attention. Transparency in data collection and usage is key to building trust with customers. Leveraging technologies like radar for data gathering while maintaining individual anonymity is a smart approach. Looking forward to witnessing the innovative ways businesses will integrate AI-driven digital signage seamlessly into everyday life.