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Co-founder & CEO ORBYT Group

How Jolie Turned a Showerhead into a Beauty Must-Have and How You Can Do the Same 👇 Jolie took a simple household item—a showerhead—and turned it into a must-have beauty and wellness essential. By tapping into the beauty market’s focus on health and aesthetics, they made their product stand out. Jolie didn’t just sell a showerhead; they marketed it as the ultimate fix for issues like dry skin and frizzy hair, caused by water contaminants. They positioned their product as step zero in your skincare or haircare routine, making it essential for getting the best results from other beauty products. To really nail this point, Jolie educated their customers about how clean water is crucial for beauty and health. They even offered personalised water reports, showing local water contaminants (how cool is that). By creating a sense of exclusivity and educating their audience, they managed to elevate a simple product into a beauty must-have. So what’s the key takeaway here? Reframe your product, and position it in a broader context that highlights its impact. For instance, market a kitchen gadget not just as a cooking tool but as a key to a healthier lifestyle. Highlight unique benefits, show how your product addresses fundamental needs or problems. Jolie’s showerhead wasn’t just about clean water—it was about healthier skin and hair. I’ve done a full analysis on Jolie’s meteoric growth in my newsletter this week: Link is in the first comment.

Simon Robert

Performance design for eCom brands & agencies

4mo

Jolie executed the paid social playbook really well

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