How Jolie Turned a Showerhead into a Beauty Must-Have and How You Can Do the Same 👇 Jolie took a simple household item—a showerhead—and turned it into a must-have beauty and wellness essential. By tapping into the beauty market’s focus on health and aesthetics, they made their product stand out. Jolie didn’t just sell a showerhead; they marketed it as the ultimate fix for issues like dry skin and frizzy hair, caused by water contaminants. They positioned their product as step zero in your skincare or haircare routine, making it essential for getting the best results from other beauty products. To really nail this point, Jolie educated their customers about how clean water is crucial for beauty and health. They even offered personalised water reports, showing local water contaminants (how cool is that). By creating a sense of exclusivity and educating their audience, they managed to elevate a simple product into a beauty must-have. So what’s the key takeaway here? Reframe your product, and position it in a broader context that highlights its impact. For instance, market a kitchen gadget not just as a cooking tool but as a key to a healthier lifestyle. Highlight unique benefits, show how your product addresses fundamental needs or problems. Jolie’s showerhead wasn’t just about clean water—it was about healthier skin and hair. I’ve done a full analysis on Jolie’s meteoric growth in my newsletter this week: Link is in the first comment.
Jonathan Penna’s Post
More Relevant Posts
-
Maximising Performance through Mindset and Motivation | Business and Leadership Coaching | Empowering Small Business Owners to Scale | Leadership Workshops | Speaker Engagements
Eu Natural Do you think about what’s in your beauty products? Or do you assume it’s all natural and healthy? Marie Claire beauty editor has written about the chemicals which are in beauty products and makes it clear to see. (Link in the first comment.) The growing concern over 'Forever Chemicals' in beauty products We explore forever chemicals, also referred to as PFAS, and the potential dangers they present to both human health and the environment. - Marie Claire. The problem is often the packaging and advertising which often show natural products but ignore the chemicals which are also present in order to preserve the shelf life. So what is that doing to our skins, and once you find out, are you going to ignore the data? Forever chemicals, or PFAS, are widely used in the beauty industry for their durable properties that smooth skin, enhance makeup longevity, water resistance, and overall performance. These chemicals, however, can pose significant health risks, including cancer and thyroid issues, due to their persistence in the environment and the human body. PFAS do not break down naturally and can take over 1,000 years to degrade, leading to widespread environmental contamination and even accumulation in human blood as they can be absorbed through the skin or ingested when using makeup and personal care products. Luckily Tropic Skincare brand are breaking barriers in the skincare industry. With zero PFA’s, Tropic products use natural ingredients, so good for our skin and still have that luxury spa treatment feeling. I’ve been using Tropic products for a number of years but have switched 💯 since December when I started looking into the chemicals in my previous brands. Luckily there is an app called Think Dirty which can show the toxicity levels of products. 1 is low Toxicity, 10 is high. Tropic products are no more than a 3. Mostly 1or2 ratings. Why don’t you use it to see what you’re putting on your skin and share the results below. Personally I wouldn’t be without: Smoothing cleanser Juicy greens tonic Skin Feast day moisturiser Skin Dream night moisturiser Elixir radiance boosting oil Body Smooth refreshing scrub Body Love firming buttercream If you’re interested in finding out more about Tropic Skincare, then let me know. I happen to be an ambassador in my spare time. Tropic Skincare is a U.K. based organisation producing natural skincare from Surrey HQ and you will find that other brands just don’t measure up. #healthcare #natural #skincare #health
To view or add a comment, sign in
-
The Naked Truth - Stripping Away Skincare Myths Pt 6 - The Cost of Beauty - Redefining Value in Skincare Let's talk about the elephant in the beauty room - price tags. We've been conditioned to believe that a hefty price equals effectiveness in skincare. But is that really the case? At Oneness Wellness, we're challenging this notion. We believe that true beauty shouldn't break the bank. Our mission? To offer you high-quality, natural skincare solutions that respect both your skin and your wallet. Here's the naked truth: • Expensive doesn't always mean better • Natural ingredients can be just as effective (if not more so) than synthetic ones • True value lies in products that support overall health, not just surface-level appearance We're not just selling skincare; we're investing in your wellbeing. Our custom-blended products are designed to nourish your skin and support your body's natural healing processes. It's about holistic health, not just a quick fix. Remember, your skin is unique. What works for someone else might not work for you. That's why we offer personalized protocols tailored to your specific needs. Isn't it time to strip away the myths and embrace a more authentic, affordable approach to beauty? Are you ready to redefine your skincare routine and embrace a holistic approach to beauty that aligns with your body's natural rhythms? It's time to take back your body sovereignty, your wellness, and your wellbeing. Let's embark on this transformative journey together. I've prepared something special just for you - a gateway to radiant, healthy skin that doesn't come with a luxury price tag. Your path to natural beauty awaits in the comments below. Ready to unveil your true radiance? Here's your chance - comment NaturalGlow to receive my exclusive guide on creating an affordable, effective skincare routine that nurtures both your skin and your soul! #NaturalSkincare #AffordableBeauty #HolisticHealth #WellnessJourney
To view or add a comment, sign in
-
The Naked Truth- Stripping Away Skincare Myths Pt 5 - Reclaiming Your Glow- Beyond Quick Fixes In a world of instant gratification, it's tempting to chase quick fixes for our skin. But here's the naked truth - lasting radiance isn't found in a miracle jar. At Oneness Wellness, we believe in nurturing your skin's natural rhythm. Our approach? Sustainable practices that work in harmony with your body, not against it. Think of your skincare journey like tending a garden. You can't expect a seed to bloom overnight, right? Similarly, true skin health takes time, patience, and consistent care. Here's why the 'quick fix' myth needs debunking: 1. Your skin has its own renewal cycle (about 28 days) 2. Sustainable practices support long-term skin health 3. Quick fixes often mask issues rather than addressing root causes Our products are designed to support your skin's natural processes, promoting lasting health and radiance from within. It's not about overnight transformation, but about nurturing your skin's innate wisdom. Remember, your skin is unique. It deserves a personalized approach that respects its needs and rhythms. That's the essence of holistic skincare. Isn't it time to embrace a skincare philosophy that aligns with nature's wisdom? To reclaim your glow not through quick fixes, but through mindful, sustainable practices? If you're ready to embark on a transformative journey that honors your body's natural rhythms and unlocks your skin's true potential, I invite you to join us. This isn't just about skincare – it's about reclaiming your wellness, your wellbeing, and your body sovereignty. It's time to align with the eternal cycles of creation and unveil the radiant, healthy you that's always been there. Ready to reveal your natural radiance? Comment 'GLOW' below to receive our exclusive guide on holistic skincare practices that nurture lasting beauty from within! #holisticskincare #naturalbeauty #wellnessjourney #skinhealth #selfcare
To view or add a comment, sign in
-
Curious about the latest shifts in the beauty industry? Discover how the clash between fast beauty and slow beauty is shaping today's beauty rituals and the future of skincare. From AI-powered diagnostics to the rise of holistic wellness, uncover the secrets behind the most intriguing beauty philosophies. Click to learn more: https://lnkd.in/egFKv2Ck #brandexperience #fastbeauty #slowbeauty #selfcare #personalization
To view or add a comment, sign in
-
An increasingly educated consumer is reshaping #beauty, per Mintel's #2025 trend reports, driving demands for elevated efficacy, multifunctional products with proven claims, preventive aesthetic treatments, beauty hacks involving "off-label" use of products and much, much more. Get our full breakdown and access to the reports below...
2025’s Top 7 Beauty Trends
gcimagazine.com
To view or add a comment, sign in
-
Beauty Tips for Girls: 6 Ways to Fight the Summer Heat Wave, you can remain cool, certain, and delightful regardless of the heat wave. Make sure to focus on hydration, sun security, and lightweight cosmetics to keep your skin looking brilliant and solid the entire season. If you are interested to know about this read more: https://lnkd.in/gwKqiNsw #beauty #beautytips #healthcare #healthtips
Beauty Tips for Girls: 6 Ways to Fight the Summer Heat Wave
candlemonk.com
To view or add a comment, sign in
-
🎁 Rakshabandhan, Gifting, and the Evolution in Men’s Grooming 🎁 With Rakshabandhan just around the corner, I was stuck on what to gift my brothers. (And no, I’m not quite ready to splurge on a PS5 yet!) But as I pondered options, identified a gap in the Indian male grooming market. Did you know that the market, which was worth USD 888.51 million in 2022, is set to skyrocket to USD 1,844.65 million by 2029? That’s a phenomenal growth rate of 11.06% CAGR! So, what’s driving this explosive growth? It’s a mix of rising awareness about personal wellness, the influence of social media, and the shift toward electric grooming tools. Yet, there’s a significant gap we need to address. The male skincare industry is still underdeveloped and often overlooked. Many men stick to basic shaving kits and generic lotions, neglecting more personalized skincare needs. It’s often a female family member who highlights the importance of essentials like sunscreen. Imagine if we shifted the focus from just functional grooming tools to personalized skincare routines. Picture gifting a customized skincare kit that goes beyond daily grooming—one that shows thoughtfulness and helps men embrace a complete skincare regimen. #Rakshabandhan #MaleGrooming #Skincare #PersonalCare #MarketGrowth #Innovation #GiftIdeas #PersonalWellness
To view or add a comment, sign in
-
Is skincare just about looking good? 🤔 When I started my journey as an esthetician, I thought it was all about helping clients achieve that flawless glow. But the deeper I dive into skincare, the more I realize it's about so much more than appearances. In a world brimming with stress and pollution, skincare is a pathway to overall wellness. Here’s what I’ve learned: ✨ **Mental Health Connection**: Taking time to care for your skin is an act of self-love. It’s a moment to breathe, reflect, and rejuvenate. Many of my clients have shared how their skincare routines help them unwind and reduce anxiety. ⚖️ **Balance and Routine**: Consistent skincare regimens create a sense of order in our lives. Amid chaos, it's a daily ritual that brings structure and stability. This routine is not just about applying products but about committing to self-care. 🤝 **Building Confidence**: Clear, healthy skin can transform someone’s self-esteem. The joy and confidence that radiate from a person who feels good about their skin are unparalleled. It's not vanity; it's self-empowerment. 📊 **Long-term Health Benefits**: Protection against sun damage, reducing the risk of skin cancer, managing conditions like eczema and rosacea – these are not just cosmetic concerns but significant health issues. My own journey into skincare has been enlightening, and filled with learning moments: 💡 **Educating and Empowering Clients**: It’s not enough to sell a product. I strive to educate my clients about why certain routines and ingredients matter, empowering them to make informed decisions about their skincare. 💑 **Fostering Trust and Relationships**: Building a bond with clients over time, understanding their skin's unique needs, and seeing their progress is immensely gratifying. It's about nurturing trust and creating holistic beauty journeys. 🌿 **Ethical & Sustainable Choices**: Modern skincare isn’t just about instant results; it's about making choices that are good for the skin and the planet. Clean beauty and sustainable practices are crucial in this era. What has your skincare journey taught you? How do you view skincare beyond the surface? Let’s shape a dialogue around wholistic skincare, where beauty meets health and wellness. #Skincare #Wellness #MentalHealth #SustainableBeauty #SelfCare #EstheticianLife
To view or add a comment, sign in
-
Navigating the Future of Skincare: Sophisticated Simplicity, Quiet and Calm Beauty and Personalisation The Beauty Innovation Days in Barcelona highlighted for me a subtle yet significant transformation in the industry. A shift towards sophisticated simplicity reflects an evolving consumer mindset where innovation continues to drive consumer interest with growing demand for transparency, efficacy and holistic approach to skincare. The pursuit of "Quiet Beauty" is marked by a refined, minimalist ethos, where premium ingredients and scientific validation take precedence. The primary focus is on skin health and radiance, and aspiration for timeless beauty. Consumers value authenticity, wellness, and purpose-driven products that genuinely address market gaps. Being more discerning, they opt for fewer products, prioritise quality over quantity and are driven by assurances regarding ingredient safety and necessity. The industry is shifting towards inclusivity and diversity, celebrating a spectrum of skin tones, gender identities, ages, and ethnicities - a more representative portrayal of beauty and interconnected beauty experiences. Wellness, Longevity & Mind - Body Beauty Wellness and holistic well-being remain a key theme. Beauty routines are increasingly aligned with wellness and mental health trends, addressing issues such as sleep problems, stress, menopausal wellness and the connection between gut health and skin. Inspiration drawn from professional treatments is driving innovation, leading to the development of DIY alternatives and ingredients catering to sensitive and compromised skin. The convergence of mind-body beauty is gaining traction, emphasising the link between mental well-being and physical appearance. Rising popularity of self-care rituals, neurocosmetics and EEG claim substantiation paves a way for credible claim substantiation. As we navigate towards a future characterized by at-home self-care and streamlined beauty routines, the beauty industry is poised to embrace sophistication, simplicity, and redefining beauty standards in a more inclusive, conscientious and evidence-based manner. #Skincare #Wellness #BeautyRoutines #SelfCare #Neurocosmetics
To view or add a comment, sign in
-
"🌿 Discover easy skincare tips for your busy lifestyle with Apple & Bears! 🚀 From quick routines to must-have products, find out how to keep your skin glowing on the go. Check out our latest blog for all the skincare inspo you need! https://lnkd.in/e5ViXHhe #SkincareTips #OnTheGo #AppleAndBears
Apple & Bears: On-The-Go Skincare
appleandbears.com
To view or add a comment, sign in
Performance design for eCom brands & agencies
4moJolie executed the paid social playbook really well