Jonathan Hessney’s Post

This is brand power Specialized Bicycle Components is aiming to get 1,000,000 bikes back on the road "Reduce Reuse ReSpecialized" and any brand, yes this will drive customer visits and generate extra sales. They will become the bike brand for Generation Alpha; they hate brands destroying the planet. Also, Gen Z is in almost full spending power and making an impact, my daughter apologised the other day for accidentally buying a snack bar with palm Oil in it. We will soon see these minor shifts move to the norm, and lots of brands are not ready, I see what my kids (19 & 22) are not buying anymore, Nestle being a big one avoided. So my point is still the same: marketing can save the planet if it wants to. #Reuse #Recycle #Sustainability #Markeintg #Brands #ESG Tom Frith Bella H. JustCarbon Anja Klüver Phil Pond Gilmar Wendt FRSA GW+Co

Who wouldn’t want a second chance? ✌️ Always exciting to see innovative approaches in toy sustainability! Toycycle’s new ReNew & RePlay Movement is creating a circular economy for toys, giving them a second life and reducing waste. It’s inspiring to see the toy industry taking steps towards a greener future. Read more about this initiative here: https://lnkd.in/dt46cpHx ♻️🧸 #SustainableToys #CircularEconomy #EcoFriendlyPlay #ToyRecycling 6מתוך10תגובות

Fifty million Americans ride their #bicycle every single year, a figure that has skyrocketed since the "Bike Boom" between 2020 and 2023, in which sales of bikes and accessories increased over 600%. For every new rider on the road, there's two more tires that will eventually be disposed of. Liberty Tire Recycling and Trek Bicycle have partnered to tackle this growing recycling challenge with the new "Retire Your Tires" program at Trek retail locations across the country. Riders can drop off their used bicycle tires, free of charge, to be recycled into innovative, sustainable #RecycledRubber applications by Liberty. A new Rubber News article tells the full story of how this exciting new program went from idea to reality: https://lnkd.in/diDg5gnp

Serving retailers even faster with Bike Deliveries We're pleased to introduce a bike delivery service to offer a more robust delivery to our esteemed retailers! This creative change aligns perfectly with the needs of Paanwalas offering several key benefits: 1. Fast Deliveries: Time-sensitive deliveries are crucial for the Paanwalas. Satya Retail’s bike delivery service ensures that orders are delivered swiftly, minimizing downtime and keeping businesses well-stocked. This speed is critical in maintaining continuous operations and meeting customer demand. 2. Eco-Friendly Approach: Intending to incorporate more and more EV bikes into the delivery service reduces carbon emissions, contributing to a more sustainable environment. This eco-friendly approach benefits the community and aligns with the growing demand for sustainable business practices. 3. Reliable and Consistent Service: Satya Retail’s bike delivery fleet is managed by professional riders who prioritize punctuality and accuracy. This reliability ensures that Paanwalas receive their orders correctly and on time, building trust and reinforcing loyalty.

It’s Earth Month, and in 2024, toymakers will prioritize sustainability not only as a commitment to using eco-friendly materials, but also as a holistic approach aligned with these evolving consumer values. Want more info? Learn about our 2024 Eco-Lasting Play trend here: https://lnkd.in/es7gN6SP #toyindustry #toytrends #consumerinsights

You already guessed it from the photo: This post is about what we are NOT. We do NOT waste time and resources building a mere toy. 🖐️🎤 Please note: Still, we aim for significant fun riding. But on the contrary, we include a roof, a trunk for grocery shopping, and the chance to ride without a helmet (in most EU countries) Btw: we will also include a proper windshield ;) … oh, and I almost forgot: Ours is electric, of course #emobility #sustainability #Innovation #futuremobility

We don’t do merch. Because, obvs. But if we did, this is the tee we’d be sporting. Feel free to turn it into a stencil and upcycle your old t-shirts.* Dematerialised Merchandise? Now you’re talking. Why ‘Switch or die’? Because if your business isn’t in the business of finding and testing a serious post-fossil carbon business model it’s a ‘dead man walking’. Regulators, the courts, top talent and public opinion - that fickle turn-on-a-dime monster - will eat you alive. But you know all that already. It’s my theory that you want to change but you’re not sure where to start (and maybe a bit embarrassed to ask?). So here are six really clear ways to switch demand away from high-intensity carbon, nature-damaging products brands and businesses. Naturally we’ve got a #DemandSwitching workshop the helps you use this thinking in your business. Apply within. 📩 1. SUBSTITUTE Swap for a lower impact alternative. e.g. Take the train to Barcelona (with Byway). Probiotic surface cleaner eliminating petrochemical-based detergents. Hat tip to Unilever. 2. SOCIALISE Get paid to deliver happiness, learning and personal growth to your customer. No mining or extraction required. Think Vitality health insurer and the parkrun 3. SHRINK Effervescent pills not big bottles of fizzy liquid. Homemade yogurt from a D2C live cultures brand. Laundry sheets. We like Britvic plc’s Robinson concentrated mini squash dispensers. 4. SAVE Refurb and repair, design for refurb and repair from the outset. Old electric car batteries being turned into storage capacity for when the sun don’t shine. Sneaker repairs (can’t get that fast enough for the 44 billion trainers going into landfill every year. That’s 1400 per second!!!! Runners Need are collecting old running kit instore. 5. SHARE Why buy a drill when you can rent one. What about a car? A bike? Some B2B brands and some hardware ones are getting their heads around this, thank you Cambridge Library of Things Usership (not ownership) is going to be a multibillion dollar market within your lifetime. 6. STICK Wherever you can, buy better, and choose carefully (thank you Tiffanie Darke) so you’re opting for quality and classic items with enduring value. And then keep that damn thing going as long as you can. And if moths are getting into your wardrobe, try the natural parasitic micro wasp treatment (!) from Dragonfli Limited If you’re a progressive business leader looking to find new cleaner greener revenue streams, we’d like to run this workshop with you. Q. Who’s in? QQ. Who might you recommend us to? —— My heartfelt 🖤 appreciation and enduring regard for my Creative Antihero and Aesthetic Instigator, Robert Bullough for always showing me the edge beyond the edge 🙏 —- *PS I have no idea how to actually do that, so if you do, let me know!?!

Riding a bike in traffic, I noticed a big, branded car next to me. Your bike is your personal brand can move through tight spaces and take routes the car can’t. It’s flexible and quick. With the lesser fuel(your funds) and effort it can cover long distances when the road is clear, it can accelerate faster than the car. The car, representing a corporate brand, is big and attention-grabbing. But it’s not as easy to move in traffic, needs more fuel, and takes longer to accelerate. Both have their advantages, but the bike shows how personal brands can be fast, efficient and move through challenges in a way big brands sometimes can’t. #storytelling #branding #personalbranding

Sustainability is driving change in the car dealership sector—and it’s so much more than just EVs. We're now leading the way with full life cycle sustainability, from materials selection to sign repurposing and supported by full Carbon Disclosure reporting. Planning a sustainable brand rollout for your car dealership? Let’s talk. Call us on 0115 940 9620. See how we helped Motorparks on their "Drive to Net Zero" branding. Read the blog https://lnkd.in/egFwcVxU #motordealerships #motorindustry #sustainability #sustainablebrands

## Revving Up Style: Fundi Tyres Silverlakes Gets a Makeover! www.fundityres.co.za Buckle up, tyre enthusiasts! 🚗💨 Fundi Tyres Silverlakes is rolling out some big news, and it's not just about treads this time. On 2024/09/14, we're giving our interior a complete revamp, and trust us, it's going to be wheel-y impressive! Why the change, you ask? Well, we figured if we're experts at making your ride smooth on the outside, why not make your experience with us just as smooth on the inside? Our new look is all about combining comfort with that unmistakable Fundi flair. Picture this: sleek displays showcasing our top-notch tyres, comfortable seating areas where you can relax while we work our magic on your wheels, and a customer service desk so shiny, you might need sunglasses indoors! We've even installed a coffee station, because let's face it, waiting for your car has never been this brew-tiful. But that's not all, folks! We've also added a kids' corner, complete with tyre-themed coloring books and toy cars. Now, you can bring the whole family along without worrying about bored little ones. Who knows, you might be raising the next generation of tyre enthusiasts! For all you tech-savvy drivers out there, we've installed digital kiosks where you can browse our full range of products, check out the latest deals, and even schedule your next appointment. It's like having a Fundi Tyres expert in your pocket! And for those who appreciate a bit of history, we've created a "Wall of Fame" showcasing vintage tyres and automotive memorabilia. It's a rubber-meets-the-road trip down memory lane that's sure to get your engines revving. But don't worry, we haven't gone soft on you. Our commitment to providing the best tyres and service in Silverlakes remains as solid as ever. We're just wrapping it all up in a prettier package. Think of it as giving your favorite mechanic a fancy new uniform – same great service, now with added style! So, whether you're due for a rotation, need a new set of wheels, or just want to check out our fancy new digs, come on down to Fundi Tyres Silverlakes after 2024/09/14. We promise you'll be impressed, and who knows? You might even enjoy getting your tyres changed for once! Remember, at Fundi Tyres, we're not just about the destination – we're about making the journey extraordinary. So let's hit the road in style, shall we? Let's go somewhere Extra-Ordinary, Together #FundiTyres #InteriorMakeover #TyreExcellence #SilverlakesStyle #AutomotiveInnovation https://lnkd.in/dM6_KEc4