Marketing & Digital Media Professional | Media Buying + Ad Serving | AdTech + Programmatic for Google @ EssenceMediacom / Media Futures Group | MBA Candidate at NYU Stern
One of the greatest benefits of working in this industry is learning how the entire programmatic advertising ecosystem works together. For example, programmatic advertising uses advanced algorithms to deliver ads to the most relevant audiences, enhancing ROI for both publishers and advertisers across platforms like mobile, display, video, and TV ads. Key components include ad exchanges AKA "The Bridge", which facilitate real-time auctions for SSPs (Supply-Side Platforms), which help publishers manage and monetize ad inventory and DSPs (Demand-Side Platforms), which allow advertisers to buy ad space and target audiences effectively. SSPs and DSPs optimize campaigns, streamline the ad-buying process, offer targeting capabilities, and provide analytics and reporting on all active ad campaign performance. Although SSPs and DSPs serve different roles, these components collectively ensure efficient and effective buying and selling of digital ad space in the entire programmatic ecosystem. #ReachAndFrequency #ProgrammaticAdvertising
PMO Consultant | Marine Corps Veteran | Veteran Advocate
4moThis is one of the most layered and intricate industries I’ve been exposed to. It’s incredible to see how the ecosystem evolved to meet the various demands of all the different players. I think I could study it for years and not fully understand all the ins and outs, which is why so many people specialize in so many different parts. It’s definitely an interesting world to work in!