Jonathan Rudd’s Post

View profile for Jonathan Rudd, graphic

Freelance Motion Designer and Sales Consultant

Bit of a simple one this week. Changing the aspect ratio! Changing the aspect ratio from a standard size (16:9) to another size. This is a somewhat subtle effect used to help draw the eye into the middle of the screen by cropping off a chunk of the top and bottom of the screen. Use this to help draw the eye into the middle of the screen. It also signifies a change in the style of the film. This could be going from a drama film to an action sequence.  Do not over use, and importantly, make sure it has meaning. #motiondesign #motiongraphics #motion #design #resource #producer #artdirection #mographencyclopedia #direction #animation #creative  #reference #deckdesign #pitch

To view or add a comment, sign in

Explore topics