CEO, Muuse | Circular Economy | Reuse | Strategy & Operations | eMBA candidate Jan 2025
It's been great to be part of the PepsiCo Greenhouse Accelerator APAC over the past few months, and we're looking forward to the final pitch this week! A great thanks to Angel Motomal Lisa Zheng and all the guys at PepsiCo and their customers who generously gave us their time to help us learn more about the company and its ambitions, and work with us on designing and testing #reusable solutions for the market. What have we learnt from the experience? 🥤PepsiCo has a target of 20% of all beverages delivered in reusable packaging by 2030. There's a real ambition in the company to make this happen. 2030 isn't that far away! 🤝 #Partnerships are going to be really important for hitting this target. For example, in the Quick Serve Restaurant space, there are several stakeholders involved in getting the drink into the consumer's hands, and subsequently designing a functioning reuse service requires aligning different needs and expectations, including with companies that don't have the same public commitments to meet. 😇 To companies like ours, living and breathing and reuse every day, it's very easy to forget that it's still new to a lot of F&B stakeholders, who are just taking their first steps into this space. We're going to need to be patient, albeit with a sense of urgency, and find ways to de-risk the transition, and pivot and adjust our approach as we grow. #circularity #2030 #reusable #circulareconomy #reusereusereuse
Most packaging isn't designed for easy recycling, leading to tons of plastic waste entering the oceans each year. Enter Muuse, a GHAC APAC finalist embracing the concept of reuse, enabled by innovative technology! Every Muuse product features a unique QR code, allowing you to track your environmental impact. It's time to rethink our throwaway culture and embrace sustainability. Learn more about them and their core mission here from Jonathan Tostevin. Lisa Zheng, Angel Motomal
