Founder Marketing & Comms | Passionate about helping businesses build strong brands and effective communication strategies to drive growth and visibility 💎
Founder Marketing & Comms | Passionate about helping businesses build strong brands and effective communication strategies to drive growth and visibility 💎
Today is Brake's Kids Walk and we're calling for measures to reduce speeding traffic around all schools in the UK, as parents report roads aren’t safe for their children to walk or wheel to school.
- Today 80,000 children from more than 720 schools across the UK are taking part in Brake’s Kids Walk campaign.
- More than 16 primary schoolchildren are harmed on UK roads every day.
- Two-thirds (69%) of parents would like their children to walk and wheel to school more; many say they can’t because roads are too busy (39%) and traffic is too fast (24%).
- 85% of parents would like to see Government doing more to make their roads safer.
Read the full news story https://lnkd.in/ewjsDgr6
Sign up to learn more ww.brake.org.uk/kidswalk
Sponsored by esure Group#kidswalk
A recent article here by my colleague Steve tells the story of death by rolling McMansion.
Because #Americans love everything #SuperSized, many if not most of us want to drive large, hulking vehicles. Trucks are getting bigger. SUVs are getting bigger (even if they’re not at their mid-2000s peak—the Super Duty-based Ford Excursion). Even little crossovers are bulking up. The mini-trucks people loved in the 1980s and 1990s? Gone, and replaced by trucks as big as what we used to consider a full-sized truck.
Sadly, we’re seeing this lead to death. The available data is pretty clearly showing us that for every life saved by larger vehicles (one of their big selling points), 25 other people die because they’re either in a smaller vehicle or in no vehicle at all. Growing areas outside of the vehicle are hidden from the driver’s view, making it possible to hit people (especially shorter women and children) without seeing them.
Before I get into the problem I have with stories like these, I do want to point out that Steve (as much as I disagree with him on some things) engaged in some great journalism on the topic. Instead of pointing out that Americans refuse to vote for politicians who would ban larger vehicles and then ending the story with partisan lament, Steve explored other possible approaches, like getting people to slow down with better street engineering. A little creativity and imagination, and we can find solutions that everyone can live with!
Sadly, I just don’t see enough of that thinking these days. Transportation nerds like us who come from different backgrounds and talk to each other, engage in civil debate, and brainstorm aren’t the norm these days. Because humans tend to flock together for safety like wild birds, we end up trying to form the biggest tribes possible. This means that for many people, ideas need to fit in either the “conservative” box or the “liberal” box. It doesn’t matter that conservatives aren’t very conservative anymore and that liberals don’t like some kinds of liberty as long as they can band together for safety in numbers.
This polarised uni-dimensional debate wreaks #havoc on our ability to solve problems, though.
Road safety is a big one. One side (ironically the “liberals”) is perfectly comfortable with government control to achieve safety. Stricter speed limits, speed cameras, heavy regulations on vehicle design, removing cars from urban cores, high vehicle fees/taxes, congestion fees, and forcing people to ride trains and buses are all common policy suggestions. The conservatives, who you’d think would love the trolleys and trains of yesteryear (some actually do), favor unregulated cars on wide roads with high speed limits that don’t have to compete with transit for funding.
🔻🔻🔻 Click/tap image below to view video on YouTube 🔻🔻🔻
🛑 A Call to Action: ‘Towards Zero’ is More Than a Goal—It’s a Necessity 🛑
Four years have passed since we first witnessed the ‘Towards Zero’ campaign, yet its message remains as critical as ever. This is more than a campaign—it’s a commitment to cherish and protect every life on our roads.
🎥 https://lnkd.in/gaNNvTFn. This campaign is a stark reminder that behind every statistic is a person—a family member, a friend, a loved one. No one should be a mere number in the road toll.
💔 The emotional responses from viewers worldwide highlight the profound effect of our shared mission. The tears, the memories, the resolve—all fuel our drive towards a future free from road fatalities.
🌟 Your action can make a real difference. By watching and sharing this message, you contribute to a wave of change that can sweep across nations and save countless lives.
#TowardsZero#RoadSafety#ValueEveryLife#ActNow
We saw this powerful, emotive piece in Global Cycling Network yesterday regarding the Safe Streets Now action group and their planned nationwide protest for this Saturday (20th April).
Whatever your views on their Extinction Rebellion-lite civil disobedience approach, one thing is certain: the vast majority of road users are completely fed up with the UK's huge road traffic collision figures.
According to the UK government, over 130,000 casualties are projected for 2024, with more than 1,600 deaths. And that doesn't even begin to cover the lives ruined, the strain on our emergency services and the billions of £ lost.
Check out the interview with Mat MacDonald and SSN site in the links under the hashtags below and make up your own mind. 👇🏽💡
With numbers remaining stubbornly high, we think that now is the time for more positive approach. By gamifying and rewarding safer driving, the Safe Roads Challenge is able to inspire better, more mindful driving behaviours permanently. In a series of pilot schemes, our US team was able to reduce driver risk events by an average of 27%.
Our dedicated UK-based team is looking for socially conscious partners like YOU to join us on this important journey. We'd love to connect for a chat over Zoom or face-to-face.
Let's improve the UK's road safety together.
To find out more… give us a follow, visit https://lnkd.in/e2w5Vbva or get in touch at info@saferoadschallenge.uk 🚘 🏍 🚚 🇬🇧
#RewardingMindfulDriving#RoadSafety#DriveResponsibly#NoMoreRTCs#DriverTech#EarnRewards#SafeStreetsNow
LINKS;
https://lnkd.in/dVqHSeCAhttps://lnkd.in/esZ-3UGq
Have you heard about search Engines that plant trees?
🔍 Ecosia: Uses ad revenue to plant trees worldwide.
🔍 SearchScene: Donates a large portion of its profits to reforestation projects.
🔍 OceanHero: Funds the removal of plastic from oceans and supports tree-planting initiatives.
🔍 Ekoru: Donates a portion of its revenue to environmental causes, including tree planting.
🔍 GiveWater: Focuses on providing clean water and sanitation, with some projects including reforestation.
Those are the good old ones.
Soon I will release a project in that space that I will be building with a team of 12+ people at s5 / buildspace.
Ready to make an impact and invest your nights and weekends in meaningful projects?
📯 Join us now with this timed link to instantly become part of our program and then you can decide if you embrace a team's mission or build your project from the basement, or not.
Do the leap till June 15 at 10 am pt.
https://lnkd.in/dN-Cze4d
P.S. Do you know an AI company that plants trees? We would like to make a partnership with them. Please share any suggestions below, even if they are early staged.
🚗 Day 5 of remembering the 1766 individuals who lost their lives in road collisions. As part of the RoadPeace Challenge, SmartLearner Driving School is committed to raising awareness about the major fatal factors influencing young drivers.
Each day, we will highlight one of the 5 major factors contributing to road deaths among young drivers. By understanding these risks, we can work towards preventing more tragic losses on our roads.
Join us in spreading awareness and promoting safe driving practices. Let's work together to create a safer road environment for everyone. #RoadPeaceChallenge#DriveSafe#BeSmart#SafetyFirst#RoadSafety#PreventAccidents
Together, we can make a difference and honour the memories of those affected by road collisions. Let's drive responsibly and protect each other on the road. I appreciate your support! 🚦🚸🛣
Founder Marketing & Comms | Passionate about helping businesses build strong brands and effective communication strategies to drive growth and visibility 💎
7moIt’s such a fun car to drive and amazing space Jon Holland!