Jones Road Beauty’s Post

Promising campaigns 101: The Beauty Report Card #StopTheBeautyTest The Beauty Report Card #StopTheBeautyTest campaign was a powerful initiative aimed at challenging societal beauty standards and encouraging individuals to break free from the pressures of conforming to unrealistic expectations. This campaign sheds light on the damaging impact of beauty stereotypes, particularly on young girls and women who are often judged and graded based on their physical appearance. The ad campaign portrays a fictional beauty report card, highlighting how society unfairly assesses and criticises women on various superficial criteria.  It serves as a stark reminder of the pervasive nature of these judgments and the emotional toll they take. By using the hashtag #StopTheBeautyTest, the campaign invites people to share their own experiences and join a collective movement against these harmful practices. Through poignant storytelling and relatable scenarios, the campaign underscores the importance of self-acceptance and embracing individuality. It calls for a shift in focus from appearance to inner qualities, advocating for a world where people are valued for who they are rather than how they look. "The Beauty Report Card #StopTheBeautyTest" is a clarion call for society to move beyond shallow beauty metrics and to celebrate diverse, authentic beauty. https://lnkd.in/gJGQxqyu

The world of beauty hasn't always felt very inviting and inclusive for many of us around the world... But change is coming, and it's our fellow beauty enthusiasts who are smashing #stereotypes and redefining the industry! So, we want to recognize these 5 passionate beauty changemakers who inspire us every day: 1️⃣ 𝐍𝐚𝐛𝐞𝐥𝐚 𝐍𝐨𝐨𝐫: Breaking barriers with positivity and purpose, Nabela, a #firstgen Bangladeshi-American, addresses issues in marginalized communities and "calls brands in." She is championing body celebration through her brand #Zeba and runs #NoorHouse, a non-profit empowering #education in poverty-stricken areas. 2️⃣ 𝐒𝐭𝐞𝐩𝐡𝐞𝐧 𝐀𝐥𝐚𝐢𝐧 𝐊𝐨: This skincare #expert is unraveling the science behind beauty. With a background in neuroscience and chemistry, he educates his followers on #skincare ingredients based on #science, empowering them to make informed choices beyond trends or marketing. 3️⃣ Sharon Chuter: Beyond founding an #inclusive brand, #UOMABeauty, she is leading the charge for true #diversity in the beauty space and has called out many brands for faux-activism. Chuter initiated the PULL UP FOR CHANGE movement, a direct-action movement that fights for economic #equality for Black people. 4️⃣ Karen Young: Founder of OUI the People, Young is reshaping beauty standards with #sustainability at its core. She is redefining beauty conversations by avoiding terms like “flawless” or “anti-aging.” In her own words, one of her greatest accomplishments has been "growing older." (And we love that! ❤️) 5️⃣ Gregg Renfrew: Founder of Beautycounter, Renfrew has been a relentless advocate for cleaner and #transparent beauty standards long before clean beauty became a trend. Her impactful advocacy includes helping pass multiple beauty regulation bills and testifying before the US Congress, bringing the U.S. closer to #EU standards for cosmetic #regulation. 👉 Which changemaker's story resonates with you the most? Share your thoughts below and join us in revolutionizing the future of fashion! #changemakers #revolution #mirrAR #spotlight #beautyindustry #innovation

Is Unilever Truly Revolutionising How Women are Represented in Midlife? After returning from a holiday where I read Eleanor Mills' excellent new book, 'Much More to Come', about the challenges and opportunities of midlife, I watched Dove's latest advert, 'Beauty Never Gets Old' (https://lnkd.in/ePVFcj9b), and found myself in two minds. While I applaud the fact that Unilever's commitment to changing stereotypes now extends to age, I wish we could portray midlife+ women positively without them having to stand on their heads and wear Iris Apfel-type clothes. Bobbie Brown's new company Jones Road seems to be getting this right. This campaign also made me think: should Unilever, like many other leading consumer & retail companies, first tackle age discrimination within its own organisation? How many of their UK employees are over 50 or even 55? A quick search on LinkedIn suggests not many. Few companies report these figures alongside other diversity metrics, even though age is covered under equality legislation. Why not? Yet many struggle to find the right talent and ignore a sizeable part of the talent pool. If you're interested in this topic, I'd love for you to connect with Annabel Weeden's Talent-M community. It's a brand-new senior network dedicated to championing midlife career success and helping organisations tap into the best leadership talent.   #MidlifeDiversity #AgeInclusion #WorkplaceEquality    

Embracing Self-Love and Representation In a world that often overlooks diversity, let's pause to celebrate the beauty that exists in every size. Despite the lack of size-inclusive marketing, We stand firm in the belief that self-love knows no boundaries. It's time to break free from limited beauty standards and demand representation for every BODY, especially in beauty and marketing. Our uniqueness deserves to be acknowledged and celebrated. Join us in embracing the power of self-love and advocating for size inclusivity in the beauty industry. Let's rewrite the narrative and ensure that everyone feels seen, acknowledged, and empowered. #LargerLuxury #InclusiveBeauty #SelfLoveRevolution #RepresentationMatters #EmbraceYourBeauty [Video description: A serene video capturing a woman meditating in a tranquil field, adorned with a soft and relaxed expression.]

In Continuation So what did Dove do? Dove's Transformative Response: Embracing Inclusion and Real Beauty Dove, however, responded to the controversy in a commendable and transformative way. Instead of shying away from the issue, they embraced it as an opportunity for change. Dove launched subsequent campaigns that championed diversity, inclusion, and the message that beauty comes in all shapes, sizes, and skin tones. In their "Real Beauty" campaigns, Dove celebrated the diverse spectrum of beauty, challenging traditional norms and emphasizing that every individual should feel confident and beautiful in their own skin. They took a bold stance against colorism, promoting the idea that healthy and radiant skin is the true standard of beauty, irrespective of its color. Dove's commitment to inclusivity extended beyond advertisements. They actively engaged in initiatives that promoted self-esteem education and body positivity. The brand worked towards dismantling harmful beauty stereotypes, encouraging people to embrace their unique features and recognize that beauty goes beyond the surface. Dove's response became a model for the industry, illustrating how a brand can rectify past mistakes, champion inclusivity, and redefine beauty standards. By shifting the narrative to one of acceptance and celebration of all skin types, Dove not only repaired its image but also became a beacon for the skincare industry's journey towards a more inclusive and ethically responsible approach to beauty.

What's a brand ad that lives rent free in your brain? This one lives in mine. For years women have been overpaying for razors designed for men while also being shamed for having body hair (fun! cool! we love that!). Billie's a DTC razor company that's positioned themselves as a the progressive, bold razor company in a sea of razor companies stuck in the past. 1️⃣ Breaks category rules 💥 If the hair removal industry were Mean Girls, these would be the industry equivalent of 'on Wednesdays we wear pink'. The category says: 👩 Champion one way to be a woman (hairless! traditional! femme!) ❌ We do not show hair. EVER! 👱♂️ We do it for the male gaze 2️⃣ Follow's its own rules This is where a lot of brands fall down. It's tough enough to break convention, but defining yourself and then executing on that is the real work that Billie does well. 🚺 Champion the whole spectrum of womankind 🐻 Hair is welcome, yo 🔮 You do you 3️⃣ Flawless execution 💅 If the head is seduced by the idea, then the heart is won in execution (h/t James Hurman, 'Case for Creativity') Great ideas poorly executed flop. Fabulous executions of poor ideas miss the mark. This one nails strategic thinking & flawless execution. The casting, the script, the treatment all come together to land the idea. I mean "is she fit...for office" COME ON that is the STUFF 🧑🍳😘 People do not NATURALLY pay attention to ads. They try to block them out. Harvard ran a study that showed that for all the thousands of ads we are exposed to each day, we only notice 76. Of the 76, 12 make an impression. Of the 12, only 2 are recalled the next day. Don't be the 76. Be the 2. ----- If you like breakdowns like this you'll like my newsletter (linked in my bio). 🗞️

"It's not about making something that meets expectations. It's about creating something that changes them.” (Todd Carmichael, on Craftsmanship) That's how the world moves forward, doesn't it? This may translate into 'underpromise, overdeliver' - simply: set reasonable expectations and knock them out of the park. Overcommitting is always disappointing and - to me - it's about greed. In my case, overdelivering is often about the things that feel small to me, but make all the difference to my clients. I think we can all relate to this because I'm sure that there are businesses that have done this for you. They exceeded your expectations and that changed your perception of them from that point on... They delivered real value and you returned to them and referred them to your friends and family members. Did they have to bother with irrelevant bonuses, waste their energy on creating fake scarcity or resort to bogus pricing? No, they didn't. They overdelivered and that's how they grew. Attached is my image of Sofia Mandal showing her femininity. Keeping both: our femininity and our strength is possible and I'm grateful for many examples of such women in my immediate and further surrounding. These intelligent and tough women use their femininity to their (and the world's) advantage. Women don't have to adopt all masculine traits in order to succeed and how many of us are still impressed with how Jacinda Ardern ran New Zealand in times of crisis? That's all I've got today. Hair: Kostantinos Adikimenakis Happy Thursday, Ela ➡️ Find a link to my calendar in the comments to arrange a free 30-minute phone call to discuss your personal branding photography needs ➡️ Click on and follow my LinkedIn hashtag👉 #elafraczkowskaphotography 👈 for everything #businessphotography. #femininity #natural #cardiffbusiness #bristolbusiness  #londonbusiness   #personalbranding #editorial #defineyourself #montecito 

The Naturally Good Expo is happening at Darling Harbour on the 3-4th June and I’m thrilled to be the moderator for a very important presentation on the Beauty stage. The importance of retailers engaging women over the age of 50, a topic close to my heart. I’ll share the stage with Janet Hayward, the founder of Ipsum Skin, Trudi Jaye, the co-founder of Retreatment Botanicals and Kylie Eustace a professional makeup artist and hairdresser with over 25 years of experience. It’s going to be a much needed and lively discussion. This is a discussion that’s over due. I founded Women In Bloom (which is about to launch a new website - womeninblooom.com.au) largely because too many women (in particular women over 45) were feeling unsupported and not represented in the media or by brands. Older women have not been given the recognition or the encouragement they need to navigate the ageing process and age courageously. This is a growing audience, which is hungry for engagement and acknowledgement. They want to live their best lives. The focus has been on the beauty of youth, not the beauty of ageing. Brands and the media have been all about anti-ageing, rather than pro-ageing, and enough is enough. It’s time for businesses and community leaders to not only acknowledge, but embrace and support what has become the healthiest, wealthiest and most active generation in history. This is a huge market. Imagine what can and will happen when these wise women, with vast amounts experience and a thirst for live life authentically, actually do feel seen and heard - we’ll all be better off. Hopefully I’ll see you there.

Adil Malia, "Absolutely, beauty is truly a remarkable thing that can evoke feelings of joy and wonder. It's fascinating to see how the definition of beauty has evolved over time, reflecting the changing trends and societal values. Facial beauty, in particular, has always been seen as one of God's masterpieces. With the advancements in technology, it's now easier than ever to recognize and appreciate beauty in faces. The use of tools like the Golden Ratio, or Phi, has provided a valuable framework for identifying facial harmony and symmetry. It's interesting to note that while beauty may be subjective, there are certain individuals who possess an undeniable elegance and allure that captivates hearts across the globe. The Top 10 Most Beautiful Women in the World list serves as a testament to their extraordinary qualities. As professionals in various industries, it's important for us to acknowledge and celebrate beauty in all its forms.