Your story is unique. I’ll help you tell it through video 🎥 | Founder at The Story Club | Podcast Host 🎙
Every day I’m reminded of the concept: All the gear, no idea ⚙️ - A £5000 studio for the day. - A £3,000 lighting set up. - A £10,000 camera. - A £1,000 mic. And the end product? Yeah, it looks great, but with no story, no connection, no concept, no differentiation, it gets absolutely no views. No one cares. No one watches. No one remembers it. The key to great video is in more than just the camera set-up or the pretty shot. It’s in the story. The way you engage with your audience. The way you connect with the watcher. The value you can give them. So, is it important to have a great set up? → Of course it is. But is that the silver bullet? → Absolutley not. Focus on the story, connect with your audience and make your videos something people remember.
What's a good price for a camera Jonny Rose? I know you're not a fan of using phones.
If a video catches my attention for longer than 10 seconds - it's because it's hooking me in with a story and making me either smile / cry / laugh or just generally relate
I often think about this. I’ve had more success with an iPhone 11 in my kitchen on TikTok than with a studio of setup worth thousands!
Couldn't agree with you more mate - no matter how much fancy gear you have, if you can't tell a story then it simply won't happen.
Your so right the message being delivered in the right way outweighs all the investment in creating that story 👏🏼
Yeah agreed, no tech will ensure an understanding and connection.
Look at you Smart ready to go!
Jonny Does the importance of story differ across video types (e.g., ads, explainer videos)? Your thoughts?
Videos are a great way to connect with people for sure
Making your brand memorable through story-led marketing. Using creative content strategies to drive growth • Social Media | Copy & Content Writer | Founder of Wave Socials 🌊 | ADHD, mental health and wellness advocate
6moWhat if you have all the ideas but no gear?