♟️B2B Branding & Communications | 🥍 Coach Jordan | 🍸 Incognito Bartender | 🐱 Cat Mom | 🥰 Emoji lover
Another: B2B Edition of: Things I wish people knew... 😉 🙄 Yes, this concept applies to the B2B space! 👉🏼 What does this mean for your company? Well, it means your website shouldn't make you seem: old, outdated, outclassed, incapable, questionable, confusing, etc. 💯 Basically, your website shouldn’t allow anyone to attach a ➖negative attribute to your company, that would make them think you are a risky partner, supplier, solutions provider, etc. 👉🏼 That means your design needs to be modern, your navigation needs to make sense, your user experience needs to delight your visitors, and you can't be looking like a mom and pop shop when you're several million magnitudes more than that. 🫱🏽🫲🏼 Your clients, your customers - they're looking for a partner who is capable, who is with the times, who is innovative, and who can handle their needs and deliver them in a way that ⚡ exceeds expectations ⚡ If your site doesn't say THAT about you - then 2024 👏 is 👏 the 👏 time 👏 to 👏 change 👏 that! 👎🏽 Now I have bad news - a lot of companies are already planning on doing this in January, and have been using Q4 (and in some cases Q3) to get ready. 😕 So, unfortunately, this means you are already behind those guys. 👍🏽 Here’s the good news, though: with the right team, you can still make your website and brand goals a reality by 🗓️ End of Q1/Early Q2 - but that is if, 🗣 AND ONLY IF, you get started as soon as the office doors open in January. Now, you might have questions after reading this post - if so, fantastic! Feel free to DM me (I love talking about this “stuff”) and I’ll be happy to answer them ☺️ #Branding #BrandStrategy #Website #b2bmarketing