Jordan Manalili’s Post

When B2B brands “redesign” their websites, 99% of them do it for the wrong reasons. 90% of them refresh the design. 9% of them update the copy. 1% of them build a revenue engine. The 1% don’t JUST view it as a website. They think of it as a customer acquisition machine. At the center of an omni-channel growth strategy where every marketing effort works together to drive awareness, generate leads, create deals, and scale revenue. The main thing they do differently from the 99%... is the first step. 👇 Go-to-market strategy. I can’t imagine launching a new website without knowing exactly how it will contribute to my growth goals. Can you? #websitedesign #b2bmarketing #GoToMarketStrategy

Maximize Your Website's Potential: Essential Tips for B2B Success 🚀 Did you know? 37% of visitors will say goodbye to a B2B site if they find the design or navigation lacking. That's a big deal! Here's how you can keep them around: User-Friendly Design is Key: Your website should be easy on the eyes and simple to navigate. A clean, modern design not only looks professional but also helps visitors find what they need without hassle. Navigation Should Be a Breeze: Make sure your menu is intuitive. Clear labels and a logical structure guide visitors effortlessly through your site. Remember, if they can't find it, they can't buy it! Speed Matters: In our fast-paced world, a slow website is a no-go. Ensure your site loads quickly to keep your audience engaged. Mobile Responsiveness is a Must: With more people browsing on the go, your site needs to look great on all devices. Test it on various screens to ensure a seamless experience. Content is King: Provide valuable, clear, and concise information. Engage your audience with content that solves their problems and answers their questions. Clear Call to Action: Guide your visitors on what to do next. Whether it's contacting you, signing up for a newsletter, or downloading a resource, make your call to action (CTA) prominent and persuasive. 🌟 Remember: Your website is often the first impression potential clients have of your business. Make it count! #B2BMarketing #WebDesign #UserExperience #BusinessGrowth

From the Digital x Brand journal: Thinking out loud and writing maybe a few too many words about B2B service businesses, like ours, which tend to say way too much about themselves on their websites. #contentstrategy #messaging #sayless https://lnkd.in/dWKU-x74

Creating a new website can be a messy business! And it could be getting messier. Customer centric websites are the next big thing for B2B marketing. If you think your website is focused on your customers, then you may need to think again. Too many B2B websites focus on internal agendas and not the needs of their buyer. Too many are just a list of products, an About us page and an out-of-date news page. How do you design a customer centric website? 1. Get smart about your buyers – all of them. Most B2B purchasing decisions are made by 4+ people. Find out who they are and what questions they have. 2. Find out what buyers like and don’t like about your existing website through surveys and user group testing. 3. Organise internal stakeholder meetings with sales, marketing, IT, recruitment… to find out what customers want and how the website could help everyone in the company. 3. Develop a content plan and user journeys that help customers at every stage – education, solution, selection and support. 4. Personalise the website where you can by industry, applications, location etc to avoid the long list of products. 5. Make your website functionality as important as the aesthetics. 6. Finally, test to find out what works and what doesn’t and constantly evolve your website. Bigfork ⭐   We create B2B websites that transform your business. 📈     #b2b #b2bmarketing #b2bwebsites

The Website Update Dilemma: A B2B Marketer's Tale Have you ever felt like your website is a living, breathing entity that demands constant attention? I know I have. As a B2B marketer, I've seen countless times when a simple website update turns into a complex, time-consuming project. The ideal scenario? Sitting down with the product team, listing features, developing content, designing the website, getting approval, and publishing. But the reality? Delays, delays, and more delays.    Unable to align with the product team due to their conflicting priorities    Content approval processes that feel like navigating a maze    Design resources that are always in high demand The result? By the time the website is finally updated, it's often outdated. Have you faced similar challenges? #B2BMarketing #WebsiteUpdates #MarketingChallenges #DigitalStrategy #MarketingTips #ContentMarketing

It's definitely been a year of branding from an initial website redesign. So many of our customers came to us about a new website, but what they were really looking for was to build trust with their customers and increase their market share. Starting from the website navigation, call-to-action, and responsiveness to the testimonials/endorsements (social proof), to writing for the customer (instead of from the company's perspective), there are so many ways to embed trust and credibility throughout the website design process. The bigger question is, what do you want to be known for?

Is your website in need of a style revamp or a complete makeover? 💻✨ Look no further! We're on a mission to infuse your digital presence with creativity and innovation. We're here to elevate your brand profile and enhance your online presence, to ultimately achieve the conversions that truly matter! Let's collaborate and turn your online space into a dynamic, attention-grabbing masterpiece. It's time to make your mark. vertolondon.com #digitalmarketing #website #b2b #webdesign #websiteoptimisation

My personal experience creating a B2B website: Do... ask key stakeholders for feedback about the goals and future expectations for the site. Do... gather a group of customers who are willing to be honest about your messaging. Do... Research other websites from competitors and partners. Do NOT... try to make everyone happy. The best advice I have been given lately is, "No marketing is good until it's effective." It's easy to debate about what a website should look like or say, but at the end of the day... measure effectiveness... not opinions. Do... track website metrics and optimize conversion rates, close rates, or quality of leads. Do NOT... lose sight of the larger company goals. KTERIO 's new website is nearing the end of planning phase one. It's time to determine key metrics and ensure we have the ability to gather the appropriate data. David Sciarrino, LEED AP Kevin C Hanson #b2bmarketing #intelligentbuildings #proptech

B2B website personalization has become one of the most popular strategies to use for Conversion Rate Optimization. But why? Because website personalization helps you show your visitors what they need to see, making them more likely to convert. Using a tool like Webeo, you can dig deep into your website data, so you can create website experiences for each visitor with the right content at the right time in their journey. With features like experiments included in our tool, you can test each experience to ensure you’ll achieve the best results possible🤩 There’s no time like the present – start your CRO journey today and make the most out of every visitor you’ve worked so hard to get on your site 👉https://hubs.li/Q02pNgcY0

There are 5 stages of customer awareness, and your website is mixing all of them up! 😱 In B2B marketing, customers don’t typically buy in a binary, off/on kind of way. They follow a nuanced 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐨𝐟 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬. Crafting content that resonates with customer personas, addresses pain points, and meets their needs and motives is key to guiding them through this journey. 𝐁𝐲 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐩𝐚𝐠𝐞𝐬 𝐟𝐨𝐫 𝐞𝐚𝐜𝐡 𝐬𝐭𝐚𝐠𝐞 𝐨𝐟 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬, you position your business as a trustworthy partner and your product/service as the logical solution to their problems. How can you help potential customers progress through each stage? What type of content will effectively move them to the next level of awareness, and which pages should cater to each stage? These are the questions that must be answered as part of the #contentstrategy. I’m curious – 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐞𝐝 𝐭𝐨 𝐝𝐨 𝐭𝐡𝐚𝐭? Let me know. #B2BMarketing #CustomerJourney #CommunicationFramework #MakingMoves #LinkedInNewsAustralia Mo Works