Jordan Hawn’s Post

Listen to Hank and keep things simple. If you are not seeing your website or landing page convert as much as you'd like, look at these 3 things first: - The steps it takes to connect with you - How clear is your unique service/product offering - Are visitors reassured you'll solve their problem easily and efficiently If those aren't aligned or confusing, complicated, time consuming, or difficult to comprehend, you'll lose business. Simplify your approach. Ensure clarity over everything else.

One of our values at Hawn Consulting is community - and we believe that starts with sharing a meal. We’re thrilled to have supported the recent community launch of The Falls Food Hub in Smiths Falls, ON. Each week, the Hub serves 80-100 meals, providing not only nourishing food but also a welcoming space for connection and food education programs that foster health and well-being for all. It's an expansion from their project in Perth, ON - The Table - which has been successful for the last 10 years. Small towns like Smiths Falls often have big hearts but limited resources, making initiatives like this essential. It was a privilege for our team to assist The Falls Food Hub with their branding and website launch, helping them establish a stronger presence in the community. At the Falls Food Hub, there is always room at their table. Learn more, volunteer, or donate here: https://lnkd.in/eeu5xXX7

Thanks to David Warren for hosting a great event at Sala San Marco and having me speak about building impactful brands that focused on collaboration, connection, and reputation. Key things we dove into: 1. Have a long term purpose 2. Be consistent with your actions 3. Show your authentic self Be yourself and as key note speaker Ted Wagstaff mentioned - get in the arena and the opportunities will come.

Great to connect with like-minded individuals who are looking to help and support each other's business. It’s refreshing to engage with those who see business as an opportunity to uplift one another, rather than a race to the top. Huge thanks to seoplus+ for hosting and looking forward to the next event on the 24th!

For those who don’t know, my entrepreneurial journey began with "Hawn's Lawns Landscaping" (yep, I know—cheesy) at the age of 16. I spent years working in lawn care and landscaping before diving into the world of marketing. Now, through Hawn Consulting, I have the privilege of collaborating with incredible landscaping and trades companies across Ottawa and the Valley. I'm especially thrilled about our latest project, where my team and I get to partner with one of Ottawa's most reputable landscaping companies and work my long-time friend Liam. It's an exciting opportunity and looking forward to diving further into it from here! 🌿

A strong brand is a strategic asset. It builds customer loyalty and lets you charge premium prices. It creates identity and status within your industry and community. It enhances the value of your company. It lowers marketing costs as your reputation builds. It increase trust and recognition. It's not just about investing in logo, fonts, and colours - it's investing in the long-term reputation of your business.

Your Customer Should Always Be the Hero of Your Story. Whether it’s on your website, social media, or in your sales pitch, one thing remains constant: you must focus on solving your customer’s problems. The moment you stop addressing their wants, needs, and challenges is the moment they stop paying attention. Here are 3 actionable tips to help you stay customer-focused: 1) Identify pain points early. Dive deep into what your customers are struggling with, even if they don’t always vocalize it. Understand the physical, mental, or emotional friction they’re facing. 2) Provide proactive solutions. Don’t just solve known issues—offer new solutions that customers haven’t even realized they need yet. This elevates their experience beyond what they expect. 3) Speak directly to their needs. Make sure your messaging, across all channels, addresses how your product or service will make their life easier. Keep the focus on them, not on you. When you make your customers the hero, you’ll create lasting loyalty and a powerful connection.

Purpose goes beyond profits. That's why I really admire and respect Patagonia’s clear mission: “Build the best product. Cause no unnecessary harm. Use business to inspire and implement solutions to the environmental crisis.” Purpose is the heart of your brand. 🧭 It creates an emotional connection with your customers, fostering trust and loyalty. When your brand stands for something bigger, it drives strategic decisions and aligns your entire team around a shared mission. Patagonia doesn’t just sell products—they stand for something much greater. And that’s what resonates with their customers. 🌍 Fun Fact: They don't just talk about making a positive impact, they do it. Patagonia pledged to donate 100% of its Black Friday sales to grassroots environmental organizations, providing millions in support. Does your brand’s purpose inspire? If it’s unclear, it might be time to define it.

If your message isn't clear, you're leaving money on the table. Here’s what happens when your brand lacks clarity: ➡ Potential clients don’t engage in conversations. ➡ You miss sales opportunities. ➡ Visitors leave your website before they even understand what you offer. To fix this, your business messaging needs to nail these points: ➡ Who you serve ➡ What value you bring ➡ How your offer stands out ➡ Why you're in business ➡ What sets you apart from the competition Quick Tip for Founders💡 Ask 5 friends or family members to visit your #website and #LinkedIn profile. Have them summarize your business in one sentence. If they struggle, it’s time to simplify your messaging.

3 Branding Mistakes to Avoid 1 - Inconsistency Across Channels. Your brand must be cohesive across all touch points, from social media to in-person interactions. Create brand messaging and style guides to have a plan to follow. 2 - Talking about Yourself vs. Talking to Your Customers Brands that focus too much on themselves fail to connect with their audience. Make your customer the hero, and outline how you solve their problems. 3 - Lack of Direction & Authenticity Without a clear purpose, brands come off as inauthentic and struggle to build customer loyalty. Show your true self, your values, and Vision. 📷 Frank Fenn