Jose M. Rodríguez Oliveira’s Post

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Co-founder @ Mundos

Is Product-Market Fit enough to define and measure success when it comes to education? In Cognitive Horizons new piece, we introduce the idea of Cognitive-Market Fit, an approach to align product development with scientific research in order to achieve an intended learning outcome for a specific demographic. The goal is not to dismiss the significance of Product-Market Fit, but rather propose that we evolve and tailor its principles to the unique landscape of edtech solutions and their specific context. There are a few examples of companies leading the way in taking a science-first approach. CogniFit, Digital Promise, and Duolingo stand out as they make significant investments to fund brain science studies as well as learning efficacy research. They use this kind of evidence to make careful decisions about the user experience and functionality of the product. Finally, we share a few ideas and recommendations of practical things entrepreneurs in the space can do to build with a Cognitive-Markt Fit mindset. Read more about it here! https://lnkd.in/dGGyuuWD #education #artificialintelliegence #edtech #innovation

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