Joseph Chukwuka’s Post

Visual branding is misunderstood, (And it’s high time brands understand it and make no mistake,) ❌ Only about logo ❌ Inconsistency is acceptable ❌ Brand guidelines are unnecessary ❌ Once established it doesn’t need to be evolved.  ❌ Visual branding is about external communication. But, what is visual branding actually about. ✅ Brand appearance on different platforms  ✅ Both online and offline visual elements are crucial. ✅ It has to create an emotional connection with the audience. ✅ Visual elements should be in balance with brand value Visual branding is a holistic approach that goes beyond superficial design elements. It involves strategic thinking, consistency, and a deep understanding of the brand and its target audience. P.S.- What's the biggest misconception you heard about visual branding? __________ If you liked today's post make sure to ♻ repost To learn anything branding-related, make sure to hit the icon 🔔

As the world changes around us, so does the visual communication of brands. This is a necessary process because, without it, the brand image becomes outdated and loses its primary function: to be appealing. But what are the rules of a brand’s visual identity evolution? Are there any rules at all? We can build a new brand image from scratch, but we can also start from an existing concept. The steps of brand design apply in both cases. But how is the development or transformation of a brand different from creating a completely new one? Does every brand have to change at all? To answer these questions, let’s first look at the possible ways of change.

Did you know that 90% of the information transmitted to the brain is visual? Yup, you read that right. Visual branding is powerful. It's not just about having a pretty logo or website. It's about telling your brand story and making an emotional connection with your audience. Visual branding can help you: ✅ 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘀𝗮𝗹𝗲𝘀 ✅ 𝗕𝗼𝗼𝘀𝘁 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 ✅ 𝗕𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗶𝗺𝗮𝗴𝗲 ✅ 𝗚𝗿𝗮𝗯 𝘁𝗵𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗼𝗳 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 ✅ 𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗮 𝗺𝗼𝗿𝗲 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗳𝗿𝗼𝗻𝘁 ✅ 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 So, if you want to make a lasting impact, invest in your visual branding. It's not just a logo or a website. It's how you communicate who you are and what you stand for. What's your favorite visual brand?

Visual branding on social media is the gateway to leaving a lasting impression on your audience. Your online presence should be a reflection of who you are and what you stand for. Here are some key points to consider: - Consistency is key in visual branding. Your profile should have a cohesive look and feel across all platforms. - Choose a color palette and stick to it. Colors evoke emotions and can help convey your brand's personality. - Use high-quality images that resonate with your audience. Images are the first thing users notice, so make them count. - Incorporate your logo into your visuals to increase brand recognition. - Tell a story through your visuals. Make sure your images convey your brand's message and values. Your visual branding is your first impression in the digital world. Make it count. If you're looking to elevate your brand's presence on social media, reach out to me at https://lnkd.in/g8fHHQQK

You have 7 seconds to make a first impression. 7 seconds to make potential customers 𝘁𝗿𝘂𝘀𝘁 𝘆𝗼𝘂, 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂, and 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲𝗹𝘆 𝗯𝘂𝘆 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂. That's why visual branding is so important. It's not just about having a pretty logo or website. It's about creating an image that speaks to your audience and represents who you are as a business. Think about it: ❌ McDonald's doesn't use purple in their branding ❌ Coca-Cola doesn't use a serif font ❌ Nike doesn't use a cartoonish logo Why? Because their visual branding represents their 𝘃𝗮𝗹𝘂𝗲𝘀 and 𝘀𝗽𝗲𝗮𝗸𝘀 to their target audience. So, take a look at your visual branding. Does it represent your 𝘃𝗮𝗹𝘂𝗲𝘀? Does it speak to your 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲? If not, it's time to make a change.

The Power of Visual Identity in Branding In today's crowded marketplace, it's more important than ever for businesses to stand out from the competition. One of the best ways to do this is to create a strong visual identity. Elements that make a brand stand out Visual identity is the collection of visual elements that represent a brand, such as its logo, colors, typography, and imagery. These elements work together to create a unique and memorable impression on consumers. A strong visual identity can have a number of benefits for businesses, including: - Increased brand awareness When people see your logo or other visual elements, they should be able to instantly recognize your brand. This can help you to build awareness and familiarity with your brand, which can lead to more sales. - Enhanced brand reputation A well-designed visual identity can help to create a positive impression of your brand. This can make people more likely to trust and do business with you. - Improved customer engagement Visually appealing content can help to capture attention and keep people engaged with your brand. This can lead to more website traffic, social media engagement, and sales. - Differentiation from the competition A strong visual identity can help you to stand out from your competitors. This can be especially important in crowded or niche markets

Hook Consumers With Visual Magic! You spot an eye-catching product in your favourite store, featuring vivid shades, a sleek logo, and refined typography that captures your attention instantly. That's the captivating allure of visual design in branding. Effective branding requires great visual design. To leave a lasting impression on customers and define a unique brand personality, use the appropriate colours, typography, and imagery. Key benefits of visual branding include: → Consistency → Brand Personality → Brand storytelling → Brand Recognition → Memorable impression Visual design is essential for a strong brand, to stand out from competitors, and engage consumers in today's market. PS: How important do you think visuals are for effective branding? Let me know in the comments! ---------------------------------------------------------------------------------- If you're a busy coach, solopreneur, corporate or Founder/CEO then DM me "Visual" to get the best visual branding for your brand. 🔁 Repost if you find this useful. 🔔 Click on the bell icon to get new post notifications. I post at: 04:00 pm IST (Monday-Friday) 04:30 pm IST (Saturday & Sunday)

All You Need to Know About Visual Branding

"I am bored with my branding.... Should I rebrand?" Visual branding is all about staying consistent. Changing your visuals such as; • Logo • Fonts • Colours • And other brand assets Every few weeks/ months can be damaging to your business... It can lead to; ❌ Confused customers Confusion creates disconnect between your business and the user. ❌ Lack of recognition Brand recognition takes time, often changed visuals will slow this down. ❌ Trust issues It can raise concerns about the stability and reliability of your business. Regular changes lead to regular inconsistencies. Making it difficult for customers to identify and connect with your brand. In return consistent visual identity fosters recognition and trust. So before you start thinking about rebranding once again... Ask yourself "Why am I rebranding?"; ❓Are you changing your offer/s? ❓Does your branding feel outdated? ❓How consist is your branding across all touch points? ❓Has there been a shift in the audience you are addressing? ❓Is there a need for you to stand out from your competition? ❓How is the current brand perceived by your target audience? ❓Will the new visuals be adaptable to future changes and growth? ❓Are there discrepancies in messaging, visuals, or customer experience? If one or more of these don't apply to you, steer away from the urge to rebrand just because you feel like it. Remember visual branding isn't about you. It is about forming meaningful and lasting relationship with your audience and customer. --- P.S How do you feel about brands that frequently change their visuals?

In a dynamic business landscape, understanding the need for brand rejuvenation is crucial. Sandra Gurley, Creative Design Director at our partner, Liger, explores this subject in her latest blog: https://lnkd.in/eKaih3xp To determine whether or not you should even bother with a visual rebrand, ask yourself the following questions: 1️⃣ Market Distinction: Is your brand easily confused with competitors? 2️⃣ Internal Connection: Do employees resonate with your visual identity? 3️⃣ Digital Adaptability: Is your branding awkward or inflexible on digital platforms? 4️⃣ Evolving Representation: Does your visual identity reflect your company's growth and market changes? 5️⃣ Modern Appeal: Is your branding perceived as outdated rather than timeless? 6️⃣ Strategic Emphasis: Do you need to spotlight a new product, service, or strength due to new market conditions? Check out our full blog for more!