Cover letters.
I've been seeing lots of agents on this platform wondering why underwriters don't seem to read them.
And it's a very valid question.
I'd like to propose an answer.
While the reason I will offer may not be a good answer/excuse I think it may just be a fact of today's market that agents need to continue learning and understanding.
Underwriters are really and truly absolutely swamped and stressed.
I have an interesting seat sitting between my agent clients and our in-house underwriting team so I'm giving myself the go-ahead to share my two cents.
When I have a submission hit my inbox (I qualify submissions before giving underwriting the go-ahead) I look for a few things within the email body itself.
1. Clear description of the risk type - hotel, motel, apartments, assisted living, nursing home, etc. (or a risk that is so not within our appetite that I consider not responding - like a warehouse in TX or the like).
2. Confirmation that all standard market property options are off the table - in our case, we are an E&S property-only solution so we need to know where things stand with your other markets.
3. Target rate - this one is so important and rarely included in an initial submission. We need to know if we'll be able to compete - we're not a quoting service.
4. Basic loss breakdown - before I comb through extensive loss runs it's extremely helpful to have an idea of how this property performed over the last 5 years - and if there are multiple properties please provide a detailed per-location loss summary (if there is a million dollar claim that was not mentioned in a submission email it puts a bad taste in our mouth).
Now if I get a submission with all of the above information within the email body I can almost guarantee that the cover letter and all pertinent attachments will be carefully reviewed by both me and underwriting.
And a prompt response will be forthcoming.
Why?
Because this submission seems to be a fit on the base level so further engagement makes sense.
Underwriters only have so many hours in a day so they need to focus on very well-qualified opportunities.
Again, I am not saying that this is a perfect situation at all - but I do feel that it is the fact of today.
In a market that is changing so rapidly, I think that the way agents format submissions needs to adapt the same way as so many other moving parts of all of our daily activities.
Open to both earth-shattering praise and criticism! 😁
#insurance #insuranceagents #insurancebrokers #submissions #propertyinsurance #hotels #motels #apartments #realestate #healthcare
Insuring your commercial properties and businesses with a smile😊.
1yCannot agree more Joseph Indig