Group Chairman & CEO: Quotient Ventures ( Tilt Brand Solutions & Vector Brand Solutions )| Former Group Chairman & CEO: MullenLowe Lintas Group
Shroedinger's brand - large legacy brands that cater to multiple cohorts, are often in a state of unstable equilibrium, since the affection it enjoys, as also its relevance, exists in varying fervence across its vast universe of consumers. Like Shroedinger's cat, these brands may thus be living and dying at the same time! Open that box and look deep and long. Often. #brandmanagement #physicshasalltheanswers #shroedingerscat
Co-founder - David & Who. Past - P&G | Reckitt | Swiggy
1yIt’s a peaceful Sunday morning. Don’t break brand managers’ hearts.